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»ross mccray

VideoAmp Acquires Elsy To Automate TV Measurement

On Tuesday, VideoAmp announced its acquisition of Elsy, an analytics platform founded in 2015 that helps advertisers optimize their media investments tied to business outcomes. The idea is to address VideoAmp clients’ biggest campaign planning hurdles: Automation and forecasting business outcomes.
by Alyssa Boyle // April 19th, 2022 //
»
Nielsen And VideoAmp Don’t Agree On Much – But They Do Agree On MRC Accreditation

TV measurement is reaching an inflection point. The past few months have been packed with partnerships, acquisitions and debate, as alternative measurement providers start to gain a foothold at Nielsen’s expense. But there’s at least one thing most competing measurement providers can agree on: the importance of independent accreditation. “I’m a big believer in accreditation,”… Continue reading »
by Alyssa Boyle // March 1st, 2022 //
»
Comcast Picks VideoAmp As The First Alt Measurement Provider To Use Its Data

Programmers are busily making their selections for Team Alternative Measurement. On Thursday, Comcast announced its first pick: VideoAmp. Specifically, Comcast will license its viewership data to VideoAmp. “New types of TV and ad inventory have become much more widely available, including CTV and addressable linear,” said Claudio Marcus, VP of strategy at Comcast Advertising. “But… Continue reading »
by Alyssa Boyle // February 24th, 2022 //
»
Nielsen, Comscore And VideoAmp CEOs Debate Measurement At IAB ALM

What happens when the CEOs of Nielsen, Comscore and VideoAmp walk into a bar? … is nearly a joke you could have told on Tuesday. That’s when David Kenny, Nielsen’s CEO; Bill Livek, chief exec at Comscore; and VideoAmp CEO Ross McCray took to the stage at the IAB Annual Leadership Meeting to talk measurement… Continue reading »
by Alyssa Boyle // February 9th, 2022 //
»
The CEOs Of Nielsen, VideoAmp And ComScore On A Year Of Massive Change In TV Measurement

2021 was a year of reckoning for TV measurement. The pandemic accelerated existing trends in media consumption, triggering a massive uptick in connected television viewing. At the same time, Nielsen, long the industry’s go-to currency for linear TV advertising, undercounted local TV viewing during the pandemic, exacerbating long-standing frustrations among TV executives and intensifying interest… Continue reading »
by Allison Schiff // December 28th, 2021 //
»
No More Half Measures in TV Measurement, With VideoAmp CEO Ross McCray

When VideoAmp CEO and Founder Ross McCray first started reaching out to investors around seven years ago about his new company, they were less than impressed. “People hated the space,” McCray says on this week’s episode of AdExchanger Talks. “I would go and pitch our solution about the future and you’d have VCs saying …… Continue reading »
by Allison Schiff // November 30th, 2021 //
»
VideoAmp Enters Serious Growth Mode With $70 Million In New Funding

Video tech startup VideoAmp is on a hiring spree, thanks to a $70 million cash infusion. The round, announced Wednesday, was led by investment bank The Raine Group, which kicked in $50 million. Ankona Capital contributed the rest, bringing VideoAmp’s total funding to just over $100 million since 2014. VideoAmp isn’t taking any money off… Continue reading »
by Allison Schiff // May 1st, 2019 //
»
VideoAmp’s Ross McCray: Tidying the Mess Of Cross-Screen Video Planning And Measurement

TV and video planning and measurement is a fragmented mess. Buying and selling video inventory across platforms can create a headache for everyone involved, not to mention a mountain of paperwork. That’s where VideoAmp, a Santa Monica, Calif.-based video startup, comes in. VideoAmp is a software and data platform with a planning and measurement tool… Continue reading »
by Rae Paoletta // August 30th, 2018 //
»
Podcast: Optimizing The Upfront Buy

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Two-year-old startup VideoAmp aims to help marketers unify the planning of their video campaigns across digital, mobile and TV. It’s a gnarly data science problem, as the company’s 25-year-old CEO, Ross McCray, makes clear in the latest episode of AdExchanger Talks. “When you have… Continue reading »
by Zach Rodgers // April 12th, 2017 //
»
 

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