Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whoever Attributes, Wins When people refer to the control that Apple and Google exert over the mobile ecosystem, they usually focus on onerous app store fees. Which, okay, fair enough. But “there’s a looming, more subtle, and much more esoteric form of control […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Church And Stock News publishers have had some business model challenges lately. That’s not news to anyone. But one startup hopes to avoid the news industry’s advertiser drop-off and subscription malaise. The startup, called Hunterbrook, will commission news stories from journalists, while an […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cook The Books Google is warning recipe bloggers to post pertinent information (which is to say, the ingredients and recipe) in visible, accessible parts of their site or risk being down-ranked in search results. “To me, this seems like some sort of warning […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Heads Will Roll CEO Kirk McDonald is out at GroupM North America, Insider reports. WPP’s revenue growth tumbled in the US this year, which the company blamed on tech clients curtailing their ad spend. GroupM North America has fared particularly poorly, putting GroupM, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Variation On A Theme Google launched a new Performance Max search feature called “search themes,” a rare opportunity to learn from the black box that is PMax campaigns. Search themes are broad terms that can inform targeting, even if the company doesn’t bid […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another Cookie Delay? The third-party cookie might receive another stay of execution – and this time it wouldn’t be Google pushing the deadline. The UK’s Competition and Markets Authority (CMA) reiterated that Google won’t be allowed to kill cookies next year unless the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Me, Help Me Amazon announced ad platform upgrades at its annual UnBoxed conference, just ahead of quarterly earnings today. Like Google, Amazon is now a content fortress with its own cloud, which means that when it makes ad tech updates, the result […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mis-Addressed Google Chrome will reintroduce a way to disable tracking by IP address by giving users a toggle to block IP tracking. If that sounds familiar, it’s because the product works not unlike Apple’s Private Relay – and will have a similar impact on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. View From The Top The world’s largest advertisers have … not changed much in the past year. The top five advertisers – Amazon, L’Oréal, Alibaba, Procter & Gamble and Samsung – held their positions in the latest Ad Age World’s Largest Advertisers ranking. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The ‘Post-Social’ Web The writing is on the wall: Big Tech is breaking up with news, and the traffic publishers used to rely on from search and social media isn’t coming back any time soon. Last week, Google cut about 40 positions from […]
