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»Alibaba

Walmart May Sell Vudu; G/O Media Editors Rebel Against Autoplay Video

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scary Vudu Walmart is considering a sale of Vudu, its on-demand service, The Information reports. On the one hand, Vudu Is Walmart’s only OTT foothold. On the other hand, Vudu isn’t much of a foothold. The inventory and audience opportunities are limited – though... Continue reading »
by AdExchanger // October 31st, 2019 //
»
Amazon Tries Product Samples; Google's Jonathan Bellack Departs

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thinking Inside The Box Amazon is testing a program to deliver free product samples on behalf of brands like Maybelline and Folgers, Axios reports. With its ecommerce data, Amazon says the old-school free sample tactic can lead to “a higher likelihood of conversion than... Continue reading »
by AdExchanger // January 9th, 2019 //
»
Alibaba’s Video Platform Youku Test Drives Mirriad’s 10-Second, Nonskippable Ad Unit

Alibaba’s video service Youku Tudou is deploying video ad platform Mirriad’s 10-second nonskippable video ad unit, which launched Wednesday. The video unit aims to be less disruptive and more engaging than traditional pre-roll by applying 10-second video overlays into contextually relevant video content. “Early on, a lot of big brands used pre-roll because it was... Continue reading »
by Kelly Liyakasa // May 2nd, 2018 //
»
PlaceIQ Snags Alibaba As Customer And Investor

Chinese ecommerce giant Alibaba wants to use location data to improve how it sells products. It didn’t want to build the tech itself, so Alibaba hired PlaceIQ to make sense of its massive reams of customer data. That’s not all. Alibaba also invested an undisclosed amount in the $25 million Series D round PlaceIQ closed... Continue reading »
by Sarah Sluis // October 13th, 2016 //
»
Alibaba Sees Flux In Ad Formats And Softening Sales In Mobile Shift

Despite Alibaba’s 28% revenue growth to $3.2 billion in Q1, the Chinese ecommerce giant experienced its slowest growth rate in sales over the last three years. This stall might be partially attributed to growing pains as Chinese consumers move from desktop to mobile. Alibaba’s total gross merchandise volume rose 34% to $108 billion (compared to... Continue reading »
by Kelly Liyakasa // August 12th, 2015 //
»
How Alibaba Helps CPGs Like Unilever Grow Globally

During his first US appearance, Alibaba CEO Daniel Zhang pledged the commerce giant wanted to help brands with cross-border commerce, not that it planned to expand into the US market. It appears he is making good on this strategy. Alibaba on Monday formed a strategic partnership with consumer packaged goods brand Unilever in order to... Continue reading »
by Kelly Liyakasa // July 21st, 2015 //
»
Alibaba CEO: ‘We’re Not Just An Ecommerce Company – We’re A Data Company’

Alibaba’s sale of its US shopping site 11 Main on Tuesday may have looked like it was waving the white flag in surrender to Amazon and eBay, but CEO Daniel Zhang reaffirmed the Chinese commerce giant’s pursuit of cross-border commerce in his first onstage appearance in the United States. “Yes, we are strong in ecommerce,... Continue reading »
by Kelly Liyakasa // June 23rd, 2015 //
»
Alibaba Replaces CEO, Addresses Hiring Freeze

Chinese ecommerce giant Alibaba has replaced CEO Jonathan Lu, effective May 10. Announced Thursday during its fiscal fourth-quarter earnings call, the company revealed incumbent COO Daniel Zhang would be promoted to CEO while Lu will continue on as vice chairman of the board of directors. Zhang, an eight-year Alibaba vet and original founding member, has held... Continue reading »
by Kelly Liyakasa // May 7th, 2015 //
»
Alibaba’s Mobile Investments Hit PC Pay-For-Performance Business, Company Pursues Brand Dollars

Chinese ecommerce giant Alibaba Group is experiencing growing pains as it introduces mobile ad formats and weans itself from its pay-for-performance model toward one involving algorithmic-based advertising. On the company’s earnings call Thursday, COO Daniel Zhang called pay for performance a “great discovery mechanism,” but said focus on mobile monetization could have a short-term negative... Continue reading »
by Kelly Liyakasa // January 29th, 2015 //
»
Yahoo Q4 Revenue Slips, As Mayer Talks Up Flurry Ad Plans

During Yahoo's earnings call Tuesday, CEO Marissa Mayer went into some detail about Yahoo's plans to leverage Flurry's developer connections to launch a mobile ad network. Mayer said mobile app developers who have downloaded Flurry's free analytics will be able to turn on monetization with Yahoo Gemini, its native solution, as well as BrightRoll video ads. More than 600,000 apps... Continue reading »
by Sarah Sluis // January 27th, 2015 //
»
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