• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»autoplay video

Walmart May Sell Vudu; G/O Media Editors Rebel Against Autoplay Video

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scary Vudu Walmart is considering a sale of Vudu, its on-demand service, The Information reports. On the one hand, Vudu Is Walmart’s only OTT foothold. On the other hand, Vudu isn’t much of a foothold. The inventory and audience opportunities are limited – though... Continue reading »
by AdExchanger // October 31st, 2019 //
»
Facebook Adds More Viewable Video Options, Automated Captions For Autoplay

Despite the explosion of consumers watching 100 million hours of video every day on Facebook, marketers want more ways to make an impact in a video environment rife with muted autoplay. Consequently, Facebook on Wednesday released automated captioning for autoplay video and a complete integration to third-party measurement provider Moat and rolled out globally a... Continue reading »
by Kelly Liyakasa // February 10th, 2016 //
»
Facebook Audience Network Adds New Formats, Including Autoplay Video

Facebook on Tuesday expanded the ad formats publishers can add to their mobile apps via the Facebook Audience Network (FAN). These formats include a native video unit that shows in-feed as well as three interstitial formats: carousel ads, which show up to five ads in a single unit; dynamic product ads, often used by retailers... Continue reading »
by Sarah Sluis // August 11th, 2015 //
»
Marketers Prep For An Autoplay Video Onslaught

Autoplay is here to stay, especially in light of Facebook’s and Twitter’s latest video launches. Two weeks after Twitter offered marketers a 100% in-view guarantee on autoplay video ads for three seconds, Facebook came out swinging with a cost-per-view model and a revenue-sharing agreement for ads sold against Suggested Videos. With unique pricing models emerging for... Continue reading »
by Kelly Liyakasa // July 2nd, 2015 //
»

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • 4 Ways TikTok’s Ad Products Benefited From Competitors’ Mistakes
  • Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech
  • Facebook’s Tips For Success: Focus On The Creative, Let The Machines Do The Work
  • Microsoft Is Going To Pretend CCPA Is The Privacy Law Of The Land – Because There Isn’t One
  • How This Season’s Late Thanksgiving Impacts Retail Advertising
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved