The Second-Order Effects Of Advertising; Galloping Toward TV Audience Guarantees
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Nauseam Launching an advertising business is almost always trickier than it might seem on the surface. Beyond the mechanics of ad serving, verification and measurement, introducing ads complicates a business model in unexpected ways. Take Netflix, which launched ads, like, a minute […]