VMLY&R Commerce

Market pressures are forcing retailers and online marketplaces to bolster their profitability with added services.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The Machines Last week, Meta quietly rolled out Advantage+ Shopping Campaigns, the black box ad engine it previously parceled out to some advertisers upon request. Advantage+, like Google’s Performance Max, puts creative, targeting and optimization controls fully in the hands of […]

Roy Armale, VMLY&R’s global chief innovation officer, believes in tackling technology with human behavior in mind – and being careful not to let the convenience of technology alter our perception of what it means to be human.