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»Shell

Shell Brings Global Brand Back To Local Basics With Dynamic Video

Shell may bear the label “Big Oil,” but the global brand is not neglecting paid campaigns on the local level. Like many, the company is carefully testing performance of its owned vs. paid media channels. An interesting example can be seen in its use of dynamic video creative to drive people to regional events. “To some,... Continue reading »
by Kelly Liyakasa // September 18th, 2013 //
»
Cannes Lions: Shell Lacks Faith In Display Ad Creative

Talking about data feels a bit transgressive in Cannes, where creativity is literally center stage. But with data driving so much change at agencies – including at creative shops – it seems an unavoidable topic. It came up frequently in a conversation on Tuesday with Americo Campos Silva, Shell's Global Media Manager, and Sasha Savic, CEO... Continue reading »
by Zach Rodgers // June 19th, 2013 //
»
 

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