Shell

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The ‘Post-Social’ Web The writing is on the wall: Big Tech is breaking up with news, and the traffic publishers used to rely on from search and social media isn’t coming back any time soon. Last week, Google cut about 40 positions from […]

Shell may bear the label “Big Oil,” but the global brand is not neglecting paid campaigns on the local level. Like many, the company is carefully testing performance of its owned vs. paid media channels. An interesting example can be seen in its use of dynamic video creative to drive people to regional events. “To some, […]

Talking about data feels a bit transgressive in Cannes, where creativity is literally center stage. But with data driving so much change at agencies – including at creative shops – it seems an unavoidable topic. It came up frequently in a conversation on Tuesday with Americo Campos Silva, Shell’s Global Media Manager, and Sasha Savic, CEO […]