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»Daniel Ek

Spotify Acquires The Ringer As Podcast Listening Soars

It’s been just a year since Spotify entered the podcasting market, and consumption is already growing like gangbusters. Podcast hours streamed on the platform grew 200% year over year, and more than 16% of Spotify monthly active users (MAUs) engage with podcasts, the company said in its Q4 2019 earnings report on Wednesday. Spotify also... Continue reading »
by Alison Weissbrot // February 5th, 2020 //
»
Spotify Loses $10 Million In Revenue From Switching Off Google Sales Manager

This story previously said Spotify switched off of Google's ad stack. A Spotify spokesperson said the company misspoke and that it has only switched off of Google's order management system, Google Sales Manager. Friction from migrating off of Google Sales Manager in July caused Spotify to take a roughly $10 million revenue hit in Q3,... Continue reading »
by Alison Weissbrot // October 28th, 2019 //
»
Spotify Buys Anchor And Gimlet In Major Foray Into Podcasting

Spotify said Wednesday in a blog post it would acquire podcast production network Gimlet Media and podcast creation, distribution and sponsorship platform Anchor. Terms of the deal were not disclosed, but sources pegged the price at roughly $230 million. If that estimate is correct, it’s the most high-value acquisition of a podcast network or platform... Continue reading »
by Alison Weissbrot // February 6th, 2019 //
»
Spotify Hopes Programmatic Will 'Dramatically' Expand Margins

While most of Spotify’s ad-supported revenue comes from direct-sold inventory, its programmatic self-serve platform is growing fast – and now brings in 20% of total ad revenue. In Q1, Spotify reported that its programmatic revenue grew 94% in 2017 but did not break out a figure. Spotify launched its self-serve platform, Ad Studio, in the... Continue reading »
by Alison Weissbrot // July 26th, 2018 //
»
The Podcasting Ad Opportunity Is Increasing – And So Are Its Growing Pains

The podcast industry is growing, and audio giants want a piece of it. Twenty-six percent of Americans listen to podcasts every month. These people are young and well-educated and have higher-than average household incomes, according to Edison Research. They’re also loyal and engaged, on average consuming seven podcasts per week. Ad dollars are following. Last... Continue reading »
by Alison Weissbrot // May 17th, 2018 //
»
Spotify’s Programmatic Business Grew 94% This Year

In its first earnings report as a public company on Wednesday, Spotify said its programmatic revenue was up 94% year over year. It didn’t give a figure, however. “We’re seeing super fast growth of programmatic,” Spotify CFO Barry McCarthy said on the call. “That’s coming principally from developed markets, with the US far and away... Continue reading »
by Alison Weissbrot // May 2nd, 2018 //
»

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