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»Local Media Consortium

The New York Times, Vice And The Local Media Consortium Get Organized Around Data

Every publisher wants to harness its data – but you can’t climb a mountain without a lot of pain. At the Google Publisher Leadership Summit in Chicago, ad execs from The New York Times, Vice Media and the Local Media Consortium (LMC) discussed their often-arduous quests to reach the peak. The New York Times, for... Continue reading »
by Ryan Joe // October 4th, 2017 //
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Local Media Consortium Guides Newspapers Through Programmatic Revolution

More than 1,700 publishers belong to the Local Media Consortium (LMC), and not all of them are experts on programmatic. The organization, which operates a local news ad exchange and negotiates technology deals for its members, counts massive publishing groups like Scripps, McClatchy and Tronc as its members, along with single papers like The Seattle... Continue reading »
by Sarah Sluis // March 28th, 2017 //
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Local Media Consortium Makes Deal To Bring Lotame’s DMP To Local News Sites

It’s a problem that’s familiar to many agency buyers: start geotargeting, and soon, a campaign’s scale whittles to nothing. The same problem exists for publishers. If a local newspaper starts selling moms reading the auto section, the audience might be too small to be worthwhile to advertisers. The Local Media Consortium (LMC), a partnership of... Continue reading »
by Sarah Sluis // October 13th, 2015 //
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Local Media Consortium Deal Enables Reach Extension Through Yahoo

The Local Media Consortium, a 55-member-strong organization of local media startups, newspapers and local television news websites, signed a three-year contract with Yahoo on Tuesday enabling reach extension through the Yahoo platform. Members will also be able to take advantage of Yahoo’s targeting capabilities on behalf of their advertising clients. “If you take a local dry cleaning... Continue reading »
by Sarah Sluis // August 20th, 2014 //
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A Big Week For Google's 'Programmatic Direct' Dreams

Google's publisher business is on a tear. Last week it struck two private exchange deals with Time Inc. and the 42-member Local Media Consortium. Google will support programmatic direct sales for these sellers and provide wider access to their quality inventory for global media traders such as trading desks at Publicis Groupe's Vivaki AOD or... Continue reading »
by Zach Rodgers // March 3rd, 2014 //
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Private Exchange Deal With Google Just A First Step For 'Reconstituted' Local Media Consortium

A deal between Google and a collective of 42 local media holding companies could enable private exchange deals spanning some 800 newspapers and 200 broadcasters. The agreement is the first in a series of projects that the so-called Local Media Consortium (LMC) – formerly known as the Yahoo Newspaper Consortium -- will bid out to... Continue reading »
by Zach Rodgers // February 25th, 2014 //
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