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»barry mccarthy

Spotify Loses $10 Million In Revenue From Switching Off Google Sales Manager

This story previously said Spotify switched off of Google's ad stack. A Spotify spokesperson said the company misspoke and that it has only switched off of Google's order management system, Google Sales Manager. Friction from migrating off of Google Sales Manager in July caused Spotify to take a roughly $10 million revenue hit in Q3,... Continue reading »
by Alison Weissbrot // October 28th, 2019 //
»
Spotify Hopes Programmatic Will 'Dramatically' Expand Margins

While most of Spotify’s ad-supported revenue comes from direct-sold inventory, its programmatic self-serve platform is growing fast – and now brings in 20% of total ad revenue. In Q1, Spotify reported that its programmatic revenue grew 94% in 2017 but did not break out a figure. Spotify launched its self-serve platform, Ad Studio, in the... Continue reading »
by Alison Weissbrot // July 26th, 2018 //
»
 

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