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»AR

Comic: Next Verse Same As The First?
Ready To Advertise In The Metaverse? (No, You’re Not)

How should brands think about advertising in the metaverse? The question is a little hard to answer when there’s no consensus about what exactly the metaverse is or what it might become. You don’t need a headset, but you do. It’s like a video game, but not. Something about VR, but also something about AR.… Continue reading »

by Allison Schiff // June 27th, 2022 //
»
Comic: The Field Guide to the Privacy Sandbox
Testing Revs Up In The Chrome Privacy Sandbox; Facebook’s ‘Massive Ranking Failure’

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get In The Sandbox The moment you’ve been waiting for is here. (No, not the release of the latest season of whatever show you stream.) On Thursday, Google kicked off developer origin trials in Chrome for three Privacy Sandbox proposals: Topics, FLEDGE and… Continue reading »

by AdExchanger // April 1st, 2022 //
»
Unlike Meta, Snap Says It’s On The Rebound From ATT Due To First-Party Measurement And AR Investments

Snap Inc. reported strong growth in its revenue and user base during its Q4 2021 earnings report. Total revenue for 2021 was $4.1 billion, which was good for a 64% year-over-year growth rate, the highest rate of annual revenue growth in company history. But Meta is kind of like your rundown neighbor’s house dragging down… Continue reading »

by Anthony Vargas // February 3rd, 2022 //
»
privacy abstract
COVID-19 Slows UK Privacy Investigation; TikTok Embraces AR

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy On Pause COVID-19 has thrown a wrench in the United Kingdom’s investigation of ad tech privacy practices. The country’s data protection agency paused its probe into the sector’s use of personal data due to business disruptions, TechCrunch reports. The investigation stems from a… Continue reading »

by AdExchanger // May 11th, 2020 //
»
How AT&T Completes Cheddar’s ‘Journey’ Into Every OTT Skinny Bundle In The Country

Cheddar CEO Jon Steinberg will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 23-24. AT&T began rolling out Cheddar across its video platforms DirecTV, DirecTV Now and U-verse TV last month. Cheddar has also broadened its reach on other media over the last few months. AT&T announced the Cheddar deal just days after Axios reported that… Continue reading »

by Rae Paoletta // January 3rd, 2019 //
»
Why Rovio Is Testing Whether Virtual And Augmented Reality Ads Are For Real

Marketers use augmented reality and virtual reality primarily for entertainment industry stunts, but programmatic AR and VR advertising are showing early signs of life. The Finnish mobile games developer Rovio, of “Angry Birds” fame, focuses on performance marketing to drive app downloads, but the company is running pilot campaigns with the AR/VR programmatic tech vendor… Continue reading »

by James Hercher // April 18th, 2018 //
»
CES 2017 Is Brought To You By The Letters AR, VR And IoT

Jim Butler, president of the Dentsu Aegis digital agency Isobar US, is ready to hit the CES showroom floor even though, at the time of this interview, it hadn’t opened yet. It’s his first pilgrimage to CES, and much of what will be displayed at the Las Vegas Convention Center falls into both personal and… Continue reading »

by Ryan Joe // January 5th, 2017 //
»
Retailers Push Investments In Augmented Reality, Even As Consumer Interest Dips

While consumer interest in augmented reality (AR) has risen and fallen like a tide, retailers and tech vendors see it as more than just a passing fad. Hybris Labs, the retail tech R&D division of SAP, began working on AR products in 2013 after Google Glass debuted, said Hybris Labs team lead Christian Neeb. “There… Continue reading »

by James Hercher // September 21st, 2016 //
»
 

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