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»Ari Buchalter

How The Death Of Digital IDs Will Reshape The Marketing Mix

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Buchalter, CEO at Intersection. The impending demise of the cookie, IDFA, and likely all 1-to-1 identifiers available to third parties will rewrite the rules across the entire media mix. Our... Continue reading »
by AdExchanger // August 28th, 2020 //
»
Smart Cities Startup Intersection Has A New CEO: Longtime MediaMath Exec Ari Buchalter

Disused phone booths in New York could soon go programmatic. Nine-year MediaMath vet Ari Buchalter is stepping in as CEO of Alphabet-backed smart cities startup Intersection, best known for its interactive LinkNYC kiosks replacing neglected phone booths with Wi-Fi hotspots across New York City – and he’s bringing his data-driven sensibilities with him. “When people talk... Continue reading »
by Allison Schiff // May 23rd, 2017 //
»
 

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