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»Donald Trump

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AdExchanger Politics: Mail-In Voting Will Decide The 2020 Election

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. The outsize role that mail-in voting will play in this year’s presidential election has placed it in the eye of a storm... Continue reading »
by James Hercher // July 22nd, 2020 //
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AdExchanger Politics: On The Defensive, Donald Trump Revs Up His Ad Machine

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Donald Trump’s reelection campaign is shifting into high gear now that Joe Biden is the presumptive Democratic nominee. That means a huge... Continue reading »
by AdExchanger // June 10th, 2020 //
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2020 Election Moves Online; Amazon’s Audible Makes Podcast Push

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Digital Election  The 2020 campaign is happening online. Trump has recreated the appeal of his rallies on the “Trump 2020” app, which highlights programming from right-leaning news organizations. His team also hosts nightly webcasts on Facebook and Twitter. Trump’s outlandishness and media dominance... Continue reading »
by AdExchanger // May 26th, 2020 //
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Bloomberg Shells Out $10 Million For Anti-Trump Super Bowl Ad; Tivo Enters The Streaming Wars

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bloomberg’s Big Play Presidential candidate Michael Bloomberg is set to unload a 60-second ad spot critical of President Donald Trump in the upcoming Super Bowl. The New York Times estimates that the former NYC mayor shelled out $10 million for the privilege, also noting... Continue reading »
by AdExchanger // January 8th, 2020 //
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Facebook Takes Unusual Step Of Releasing CPMs Paid By Clinton And Trump

Did Facebook’s algorithm force the Clinton campaign to pay more for ads than the Trump outfit during the 2016 US presidential election? That’s fake news, said Facebook, which provided a rare public statement on the dynamics of its ads auction on Tuesday after claims of discriminatory pricing. Senior Facebook exec Andrew Bosworth disclosed on Twitter... Continue reading »
by Allison Schiff // February 27th, 2018 //
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Final Nail: Trump Repeals FCC's Broadband Privacy Rules

Stick a fork in the Federal Communication Commission’s Obama-era privacy rules. As promised, President Trump signed a bill Monday to repeal the ISP privacy regulation passed last year under former FCC Chairman Tom Wheeler. The repeal follows Republican-led Senate and House votes to kill the regs in late March. The rules would have required broadband... Continue reading »
by Allison Schiff // April 3rd, 2017 //
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Alt-Right-Delete: AppNexus CEO Brian O'Kelley Endorsed Breitbart Ban

AppNexus has banned right-wing publisher Breitbart from selling on its exchange for violating its policy on hate speech – an order endorsed by CEO Brian O’Kelley, and depending on who you ask, also instigated by him. The ban was first reported by Bloomberg. According to an internal source, at some point last week O'Kelley demanded that his ad quality team... Continue reading »
by Allison Schiff // November 23rd, 2016 //
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How Donald Trump The Politician Affects Trump The Business

Is it the politics, or are gold-plated faucets not as desirable as they used to be? While Trump’s brand and marketability have boosted his presidential run, a collection of data points – including geolocation data tracking foot traffic to his hotel establishments – suggests the campaign has hurt his business. His companies have experienced some... Continue reading »
by James Hercher // August 16th, 2016 //
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Three Things To Look Out For This Political Season

It's been an odd presidential campaign, and this oddness has extended to the realm of political advertising. Here are three things to look out for as the primary season gives way to the general election. Is there enough TV inventory? There’s just too much money to push down the throat of linear TV, and it’s... Continue reading »
by James Hercher // April 26th, 2016 //
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