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»Donald Trump

Facebook Takes Unusual Step Of Releasing CPMs Paid By Clinton And Trump

Did Facebook’s algorithm force the Clinton campaign to pay more for ads than the Trump outfit during the 2016 US presidential election? That’s fake news, said Facebook, which provided a rare public statement on the dynamics of its ads auction on Tuesday after claims of discriminatory pricing. Senior Facebook exec Andrew Bosworth disclosed on Twitter... Continue reading »
by Allison Schiff // February 27th, 2018 //
»
Final Nail: Trump Repeals FCC's Broadband Privacy Rules

Stick a fork in the Federal Communication Commission’s Obama-era privacy rules. As promised, President Trump signed a bill Monday to repeal the ISP privacy regulation passed last year under former FCC Chairman Tom Wheeler. The repeal follows Republican-led Senate and House votes to kill the regs in late March. The rules would have required broadband... Continue reading »
by Allison Schiff // April 3rd, 2017 //
»
Alt-Right-Delete: AppNexus CEO Brian O'Kelley Endorsed Breitbart Ban

AppNexus has banned right-wing publisher Breitbart from selling on its exchange for violating its policy on hate speech – an order endorsed by CEO Brian O’Kelley, and depending on who you ask, also instigated by him. The ban was first reported by Bloomberg. According to an internal source, at some point last week O'Kelley demanded that his ad quality team... Continue reading »
by Allison Schiff // November 23rd, 2016 //
»
How Donald Trump The Politician Affects Trump The Business

Is it the politics, or are gold-plated faucets not as desirable as they used to be? While Trump’s brand and marketability have boosted his presidential run, a collection of data points – including geolocation data tracking foot traffic to his hotel establishments – suggests the campaign has hurt his business. His companies have experienced some... Continue reading »
by James Hercher // August 16th, 2016 //
»
Three Things To Look Out For This Political Season

It's been an odd presidential campaign, and this oddness has extended to the realm of political advertising. Here are three things to look out for as the primary season gives way to the general election. Is there enough TV inventory? There’s just too much money to push down the throat of linear TV, and it’s... Continue reading »
by James Hercher // April 26th, 2016 //
»

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