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»Donald Trump

Advertisers Pause Spend Amid DC Chaos; Facebook Bans Trump

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stepping Back So … 2021 is off to a great start. After pro-Trump mobs stormed the US Capitol on Wednesday, advertisers are pulling their paid social advertising and reevaluating their overall ad spend, Digiday reports. Some advertisers paused their paid social just as DC’s... Continue reading »
by AdExchanger // January 8th, 2021 //
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Allison Schiff, senior editor, AdExchanger
Brand Safety Shouldn’t Be Reactionary – Advertisers Need To Do Better

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by Allison Schiff, senior editor at AdExchanger. It's part of a series of perspectives from AdExchanger's editorial team. While most people were glued to their TV screens watching the chaos unfold in... Continue reading »
by Allison Schiff // January 7th, 2021 //
»
If Donald Trump owned H1 for programmatic ad spending, Joe Biden is dominating the second half of the year with a focus on video.
Biden Is Spending Even More On Video Than Some Of The Biggest Commercial Brands

If Donald Trump owned H1 for programmatic ad spending, Joe Biden is dominating the second half of the year. After spending big on display and native during the first half of 2020, the Trump campaign scaled back precipitously on programmatic starting in August, down to nearly zero in September, and has kept its foot on... Continue reading »
by Allison Schiff // October 29th, 2020 //
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James Hercher headshot
AdExchanger Politics: Mail-In Voting Will Decide The 2020 Election

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. The outsize role that mail-in voting will play in this year’s presidential election has placed it in the eye of a storm... Continue reading »
by James Hercher // July 22nd, 2020 //
»
AdExchanger Politics: On The Defensive, Donald Trump Revs Up His Ad Machine

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Donald Trump’s reelection campaign is shifting into high gear now that Joe Biden is the presumptive Democratic nominee. That means a huge... Continue reading »
by AdExchanger // June 10th, 2020 //
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2020 Election Moves Online; Amazon’s Audible Makes Podcast Push

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Digital Election  The 2020 campaign is happening online. Trump has recreated the appeal of his rallies on the “Trump 2020” app, which highlights programming from right-leaning news organizations. His team also hosts nightly webcasts on Facebook and Twitter. Trump’s outlandishness and media dominance... Continue reading »
by AdExchanger // May 26th, 2020 //
»
Bloomberg Shells Out $10 Million For Anti-Trump Super Bowl Ad; Tivo Enters The Streaming Wars

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bloomberg’s Big Play Presidential candidate Michael Bloomberg is set to unload a 60-second ad spot critical of President Donald Trump in the upcoming Super Bowl. The New York Times estimates that the former NYC mayor shelled out $10 million for the privilege, also noting... Continue reading »
by AdExchanger // January 8th, 2020 //
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Facebook Takes Unusual Step Of Releasing CPMs Paid By Clinton And Trump

Did Facebook’s algorithm force the Clinton campaign to pay more for ads than the Trump outfit during the 2016 US presidential election? That’s fake news, said Facebook, which provided a rare public statement on the dynamics of its ads auction on Tuesday after claims of discriminatory pricing. Senior Facebook exec Andrew Bosworth disclosed on Twitter... Continue reading »
by Allison Schiff // February 27th, 2018 //
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Final Nail: Trump Repeals FCC's Broadband Privacy Rules

Stick a fork in the Federal Communication Commission’s Obama-era privacy rules. As promised, President Trump signed a bill Monday to repeal the ISP privacy regulation passed last year under former FCC Chairman Tom Wheeler. The repeal follows Republican-led Senate and House votes to kill the regs in late March. The rules would have required broadband... Continue reading »
by Allison Schiff // April 3rd, 2017 //
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Alt-Right-Delete: AppNexus CEO Brian O'Kelley Endorsed Breitbart Ban

AppNexus has banned right-wing publisher Breitbart from selling on its exchange for violating its policy on hate speech – an order endorsed by CEO Brian O’Kelley, and depending on who you ask, also instigated by him. The ban was first reported by Bloomberg. According to an internal source, at some point last week O'Kelley demanded that his ad quality team... Continue reading »
by Allison Schiff // November 23rd, 2016 //
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