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»The Atlantic

The Atlantic’s New Video Strategy: Focus On YouTube

The Atlantic used to have dueling video strategies – one aiming to improve direct monetization onsite and the other to extend its reach and audience offsite. The Atlantic would first monetize video on its flagship site TheAtlantic.com using the Brightcove video player, then push those clips or cuts of them to YouTube. But because off-platform... Continue reading »

by Kelly Liyakasa // June 1st, 2017 //
»
Soaring Traffic Growth Signal Of Bigger Changes At The Atlantic

The Atlantic is in a good spot right now. The publisher had record traffic from September through November and it closed out the month with 31.5 million uniques and 75 million page views, according to its Adobe Analytics data. The growth spurt came from a few key changes. A redesign in the spring made mobile... Continue reading »

by Sarah Sluis // December 16th, 2015 //
»
LinkedIn Launches Ads API, Certified Content Partners Program

LinkedIn has been ramping up its marketing offerings over the last year in the form of self-serve Sponsored Updates and brand Showcase Pages. The professional social platform moved forward Thursday with the roll-out of a Sponsored Updates API the company has alluded to in recent months. It has also formalized two new Certified Marketing Partner programs.... Continue reading »

by Kelly Liyakasa // April 24th, 2014 //
»
Visual Revenue Lets Editors Use Audience Data Like Publishers

Add "holistic yield management" to the list of buzzy terms content companies are sorting through in trying to determine what's real and what's hype when it comes to building audiences and ad revenue. Over the past few weeks, Visual Revenue, which bills itself as the operator of a "Bloomberg terminal" for editors, has expanded into... Continue reading »

by David Kaplan // February 14th, 2013 //
»
 

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