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»Breitbart

Why Babylist Is One Of The Most Interesting Ecomm Plays; Check My Ads Sets Its Sights On Fox

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Baby Steps Babylist began as a registry to combine a gift registry and services (like helping new parents by arranging dog walks) with an affiliate revenue model. Although the approach worked well, 85% of Babylist’s sales went to a single retail partner, CEO… Continue reading »
by AdExchanger // June 10th, 2022 //
»
DoubleVerify Adds Fake-News Blocker For Brands

DoubleVerify will release a tool today designed to help advertisers avoid fake news sites. The company developed the capability to filter hundreds of fake news sites after brands asked for it over the past month, said CEO and President Wayne Gattinella. DoubleVerify also offers more than 75 brand safety filters so advertisers can avoid content… Continue reading »
by Sarah Sluis // November 30th, 2016 //
»
Alt-Right-Delete: AppNexus CEO Brian O’Kelley Endorsed Breitbart Ban

AppNexus has banned right-wing publisher Breitbart from selling on its exchange for violating its policy on hate speech – an order endorsed by CEO Brian O’Kelley, and depending on who you ask, also instigated by him. The ban was first reported by Bloomberg. According to an internal source, at some point last week O’Kelley demanded that his ad quality team… Continue reading »
by Allison Schiff // November 23rd, 2016 //
»
 

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