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»Google Play

App Stores Have Unshakeable Clout; Is Apple Reconsidering Ads?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Play Wins Apple and Google have taken heavy flak for their 30% revenue cut for apps downloaded from their respective app stores. But the two powerhouse mobile operators may have won the war last week, when Epic, the game developer behind the megahit... Continue reading »
by AdExchanger // April 27th, 2020 //
»
Singular Intros Tool To Deterministically Detect Phony Android Installs

Fake installs on Android are costing mobile app marketers beaucoup bucks and messing with their data sets. On Wednesday, mobile marketing analytics company Singular released a tool that deterministically validates whether an Android install is real or bogus before the install gets attributed. There are other tools on the market that aim to do the... Continue reading »
by Allison Schiff // August 21st, 2019 //
»
AppOnboard Raises Another $15 Million To Bring App Demos Into The Mainstream

AppOnboard is onboarding VC cash hand over fist. On Wednesday, the mobile app demo and analytics startup with a platform allows users to try an application before downloading it, announced its second funding round – $15 million – in less than eight months. AppOnboard’s Series A round in April totaled $15 million. That’s $30 million for the... Continue reading »
by Allison Schiff // December 11th, 2018 //
»
AppOnboard Enables Try-Before-You-Buy Demos For The Google Play Store

App demo and analytics platform AppOnboard is angling to help users avoid downloader’s remorse. On Thursday, the company released a product called app store demos that lets people try an app directly within the Google Play store without having to install it first. Apple doesn’t enable equivalent functionality within the App Store, at least for... Continue reading »
by Allison Schiff // August 30th, 2018 //
»
Google Shares Play Store Data To Stamp Out Mobile Click Injection Fraud

Google is opening up an API to stop fraudsters from stealing credit for app installs, and mobile measurement and attribution platform Tune is an early adopter. The API, which was fully integrated into Tune’s platform Monday, enables Google to share data with partners about the exact time an app install is initiated in the Play... Continue reading »
by Allison Schiff // November 20th, 2017 //
»
Is Google Putting The Kibosh On Samsung Ad Blockers In Play?

It may not be master over how its software is used, but that isn’t stopping Google from ruling its Play store with an iron first. It appears that some ad-blocking apps are not welcome. Taking a page out of Apple’s playbook, Samsung on Sunday rolled out support for content blocking within the default browser that... Continue reading »
by Allison Schiff // February 5th, 2016 //
»
Streaming Wars: Why Apple Kept Quiet About Advertising In The Lead-Up To Apple Music

The music streaming space got a bit more crowded on Tuesday with the launch of Apple Music, rivaling streaming services like Spotify, Pandora and Google Play. But as the war to win audiences escalates, questions about Apple’s model linger. After a three-month free trial, Apple Music will become a subscription-based platform for a monthly fee... Continue reading »
by Liz Rowley // June 30th, 2015 //
»
Will Google, Apple Or Amazon Drive More Dollars For App Developers?

Amazon preluded its “big reveal” Wednesday (Fire phone) with a word to app developers: “We’re where you want to be.” The company also struck a deal Wednesday with BlackBerry to offer the Amazon Appstore as a lifeline to BlackBerry’s fledgling of an apps ecosystem. Amazon’s Appstore sits somewhere in the 240,000 app range, coming close to tripling its... Continue reading »
by Kelly Liyakasa // June 18th, 2014 //
»
 

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