Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck
The practice involves monetizing resold subdomains jammed with recycled MFA articles produced by notorious content farms.
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It’s Time For Buyers To Ditch Vanity Metrics And Start Collaborating With The Sell Side
Buyers could solve many of the issues they have with the open web by focusing less on viewability and clicks and more on driving performance outcomes, says Goodway Group director of strategic partnerships Andrea Kwiatek.
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Ad Blocking, Don’t Call It A Comeback; Reddit’s Reliance On Its Top 10
In today’s newsletter: Ad blocking is getting integrated into web browsers; why Reddit needs to diversify its advertiser base; and how big media’s affiliate marketing tactics crowd specialist publishers out of search.
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OPINION: The Sell SiderMFA Sites Aren’t Going Anywhere Until There Are Incentives To End Them
Why does MFA continue to thrive? MFA monetization benefits everyone in the ad tech ecosystem that collects a revenue share. That includes both SSPs and DSPs.
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Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes?
Industry experts weigh in on Forbes’s MFA subdomain and why ad verification tools still regularly fail to flag some instances of alleged SIVT.
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Check It Out: Arielle Garcia Is The New Director Of Intelligence At Check My Ads
Garcia made waves last year when she publicly resigned her role as UM Worldwide’s chief privacy and responsibility officer.
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OPINION: Data-Driven ThinkingBlocking Domains Isn’t Enough To Stop MFA
URLs and domains – even those of big-name publisher brands – cannot be trusted in isolation. Buyers need to look at page-level data, too.
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Adalytics Exposes Forbes MFA Subdomain; The New York Times Embraces Attention
In today’s newsletter: Adalytics reveals Forbes was running a separate MFA sub-domain; The New York Times seeks to use attention benchmarking to validate its premium publisher status; and Google is reportedly looking to buy HubSpot.
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Criteo Investors Push For A Strategic Acquirer; The FTC Fines Avast
In today’s newsletter: Criteo’s investors clamor for a sale; the FTC fines VPN provider Avast for deceptive data practices; air quality-focused site HouseFresh laments the state of online search.
Tagged in:- AdLib
- Avast
- Better Homes & Gardens
- BuzzFeed
- Chidi Achara
- Cindy Kidney
- Comscore Campaign Ratings
- Crisp
- criteo
- dotdash meredith
- forbes
- ftc
- google search
- Google’s Privacy Sandbox
- HouseFresh
- Huge
- IAB Tech Lab's Podcast Technical Working Group
- ipg
- Jumpshot
- m&c saatchi
- Megan Clarken
- Nasdaq
- omnicom
- Petrus Advisers
- Rolling Stone
- Shannon Pruitt
- Stagwell's Brand Performance Network
- the new york times
- Vice Media
- Wirecutter
- Zaid Al-Qassab
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Metaverse Marketing Gets A Reality Check At IAB Audience Connect
For the most part, metaverse early adopters say they’re just exploring the possibilities rather than trying to really demonstrate ROI. And while hugely popular online games like Roblox and Fortnite are lumped in with metaverse platforms, they’re really Web 2.0 gaming without the decentralized interoperability promised by Web 3.0 and blockchain technology. The few actual metaverse environments in market, such as Decentraland and The Sandbox, don’t offer the audience reach advertisers crave.
Tagged in:- blockchain
- Decentraland
- Dolce & Gabbana
- Electronic Frontiers Foundation
- eric john
- featured
- forbes
- fortnite
- Horizon Worlds
- IAB
- IAB Audience Connect
- IAB Media Lab
- Jack Morton Worldwide
- Jam3
- Jessica Berger
- Lauren Griewski
- Meta
- metaverse
- NFT
- Permission.io
- Publicis Media
- Rachel Noonan
- Roblox
- Scott Varland
- The Sandbox
- Vadim Supitskiy
- Web 2.0
- Web 3.0
- XRSI