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»jay friedman

COVID-19 Will Force The Ad Industry To Focus On What Really Matters

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. During this unprecedented time, it’s important to keep an eye on the future. Where will we be in a few weeks and months, following... Continue reading »
by AdExchanger // April 8th, 2020 //
»
A Buyer’s Perspective: How Publishers Can Flourish Post-Third-Party Cookiepocalypse

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Jay Friedman, president and partner at Goodway Group. Change only occurs when there is sufficient dissatisfaction with the status quo. For the last 20 years, the number of events that have dissatisfied publishers has been building,... Continue reading »
by AdExchanger // February 21st, 2020 //
»
Independent Ad Tech’s 2020 ‘Gap Year’ Will Help It Long Term

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Some kids go straight from high school to Harvard. Others take a gap year ­to “find themselves,” tinker in their friend’s garage or simply... Continue reading »
by AdExchanger // December 10th, 2019 //
»
Advanced TV Fragmentation Has Created A Cognitive Bias Problem, But There’s An Easy Solution

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Jay Friedman, president and partner at Goodway Group. Buying connected TV ad inventory is fragmented at best and complex at its worst. Channels we are familiar with from the corded TV days – TLC, HGTV, Bravo... Continue reading »
by AdExchanger // July 11th, 2019 //
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What Duopoly? Why Amazon’s Sizmek Purchase Is Just The Next Step In Its March Toward Ad Dominance

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Amazon bought Sizmek’s ad server and dynamic creative optimization (DCO) tool last week. If you’re not a Sizmek customer, this may not seem like a big deal. And... Continue reading »
by AdExchanger // June 7th, 2019 //
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Can Consulting And Creative Get Along?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Accenture Interactive’s recent purchase of creative agency Droga5 presents a fundamental question of whether consulting and creative can be combined effectively. Can a creative... Continue reading »
by AdExchanger // May 6th, 2019 //
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Why The Birth Of Surveillance Capitalism Signals The End Of Behavioral Targeting

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Want to start a social movement? There are plenty of resources online to help you; TED even offers a quick, four-step guide to... Continue reading »
by AdExchanger // February 21st, 2019 //
»
How Connected TV Will Impact All Media Buying and Its Pricing

"On TV And Video" is a column exploring opportunities and challenges in advanced TV. Today’s column is written by Jay Friedman, president and partner at Goodway Group. The goal of every marketer is to spend the least amount of money possible to achieve the best possible results – to spend right to the point where... Continue reading »
by AdExchanger // October 22nd, 2018 //
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Oracle, Salesforce, Adobe, TTD, Oath, Indie SSPs, Roku And LiveRamp Must Come Together

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. For media buyers today, ad tech platforms can be bucketed into two categories: the must-haves and nice-to-haves. For many, Google, Facebook and Amazon... Continue reading »
by AdExchanger // August 16th, 2018 //
»
Goodway Group Prez Jay Friedman Fights The Good Fight Against Last-Click Attribution

Believe it or not, many marketers still use last-click attribution. Goodway Group President Jay Friedman has had enough of it. So, he’s pushing the indie programmatic platform to tie all campaign measurement to lift-based metrics. “By requiring a lift-based approach, we can avoid vanity metrics,” he said. “It’s changed the dynamic of our relationships with... Continue reading »
by Alison Weissbrot // August 10th, 2018 //
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