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»jay friedman

Jay Friedman headshot
Identity Needs A Solution Capable Of Actually Winning

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. In the cola wars, it was Coke vs. Pepsi. In the battle of the coasts, it’s New York vs. Los Angeles. Rap? Tupac vs.... Continue reading »
by AdExchanger // September 8th, 2020 //
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Jay Friedman headshot
The Winners Of A Broken Duopoly Are Many, Not Few

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. As an industry, we’ve spent the last several years talking about the duopoly, specifically how Google and Facebook receive and control around 60% of... Continue reading »
by AdExchanger // July 15th, 2020 //
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Jay Friedman headshot
COVID-19 Will Force The Ad Industry To Focus On What Really Matters

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. During this unprecedented time, it’s important to keep an eye on the future. Where will we be in a few weeks and months, following... Continue reading »
by AdExchanger // April 8th, 2020 //
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A Buyer’s Perspective: How Publishers Can Flourish Post-Third-Party Cookiepocalypse

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Jay Friedman, president and partner at Goodway Group. Change only occurs when there is sufficient dissatisfaction with the status quo. For the last 20 years, the number of events that have dissatisfied publishers has been building,... Continue reading »
by AdExchanger // February 21st, 2020 //
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Jay Friedman headshot
Independent Ad Tech’s 2020 ‘Gap Year’ Will Help It Long Term

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Some kids go straight from high school to Harvard. Others take a gap year ­to “find themselves,” tinker in their friend’s garage or simply... Continue reading »
by AdExchanger // December 10th, 2019 //
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Advanced TV Fragmentation Has Created A Cognitive Bias Problem, But There’s An Easy Solution

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Jay Friedman, president and partner at Goodway Group. Buying connected TV ad inventory is fragmented at best and complex at its worst. Channels we are familiar with from the corded TV days – TLC, HGTV, Bravo... Continue reading »
by AdExchanger // July 11th, 2019 //
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What Duopoly? Why Amazon’s Sizmek Purchase Is Just The Next Step In Its March Toward Ad Dominance

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Amazon bought Sizmek’s ad server and dynamic creative optimization (DCO) tool last week. If you’re not a Sizmek customer, this may not seem like a big deal. And... Continue reading »
by AdExchanger // June 7th, 2019 //
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Jay Friedman headshot
Can Consulting And Creative Get Along?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Accenture Interactive’s recent purchase of creative agency Droga5 presents a fundamental question of whether consulting and creative can be combined effectively. Can a creative... Continue reading »
by AdExchanger // May 6th, 2019 //
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Jay Friedman headshot
Why The Birth Of Surveillance Capitalism Signals The End Of Behavioral Targeting

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Want to start a social movement? There are plenty of resources online to help you; TED even offers a quick, four-step guide to... Continue reading »
by AdExchanger // February 21st, 2019 //
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How Connected TV Will Impact All Media Buying and Its Pricing

"On TV And Video" is a column exploring opportunities and challenges in advanced TV. Today’s column is written by Jay Friedman, president and partner at Goodway Group. The goal of every marketer is to spend the least amount of money possible to achieve the best possible results – to spend right to the point where... Continue reading »
by AdExchanger // October 22nd, 2018 //
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