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»Publicis Media

Relevant Content and Improved Ad Personalization Are Crucial For AVOD's Success

Networks pitched their ad-supported streaming services at this year’s NewFronts and Upfronts as a way to continue to reach audiences. Their efforts build upon a massive shift in viewing behavior fueled by the COVID-19 pandemic. But for ad-based video on demand (AVOD) to succeed, providers need to deliver better ad experiences that include relevant targeting... Continue reading »
by Tony Rifilato // June 4th, 2021 //
»
How Publicis Spine Delivers Global Data Strategies In Data-Poor Markets

As brands increasingly implement global data strategies, agencies must get creative about collecting data in emerging markets. Outside of data-mature markets, such as the United States, United Kingdom and Australia, access to data varies. In Latin America, Asia and other emerging markets, programmatic spend is lower and deterministic data sits behind walled gardens, making it... Continue reading »
by Alison Weissbrot // February 5th, 2019 //
»
Pitch Pressure: Marketers Demand More During Reviews – Even When It Comes Down To Price

Agencies are calling 2018 “Mediapalooza Two” as brands review an inordinate amount of accounts, following a pattern that began in 2015. Since January, brands including Microsoft, Shell, Asda and Mondolez have put a collective $10 billion worth of media accounts up for review, according to research firm ID Comms. But this year, brands are putting... Continue reading »
by Alison Weissbrot // April 10th, 2018 //
»
Publicis’ Steve King On Trust, Transparency And Transformation In A Post-ANA-Report World

Within the context of Publicis Groupe’s broader restructure, Publicis Media was born to simplify the group’s media offering while leveraging a more modern definition of scale. “Although it’s become so much more complex, media has always been about scale and insight,” said Steve King, CEO of Publicis Media. “We weren’t leveraging that scale effectively.” Publicis... Continue reading »
by Alison Weissbrot // January 22nd, 2018 //
»
Publicis Spine CEO Lisa Donohue Dishes On The Holdco’s Latest Data Centralization Strategy

Publicis Groupe on Wednesday launched Publicis Spine, a technology and data platform that gives its agencies access to a universal ID and a centralized team of engineers, analysts and strategists. Led by former Starcom Global Brand President Lisa Donohue, Spine is the backbone of Publicis’ goal to make business transformation a core service for clients.... Continue reading »
by Alison Weissbrot // October 12th, 2017 //
»
Leaving The Trading Desk Model Behind, Holding Companies Embed Specialists At Agencies

At agencies, “centers of excellence” are on the outs. Instead, holding companies are moving the specialists who once powered their analytics hubs and trading desks closer to client work by embedding them in account teams at their operating agencies. “The idea is to infuse a data-driven philosophy and culture within agencies and support [them] not... Continue reading »
by Alison Weissbrot // September 6th, 2017 //
»
Two Years After VivaKi AOD, Publicis Rolls Out A New Programmatic Hub

Three years after dissolving its VivaKi trading desk, Publicis Groupe has launched a data-driven center of excellence for its media agencies. The group, called Precision, formed about two years after VivaKi melted down its Audience on Demand trading desk and redistributed its staff to operating agencies. The new centralized group will offer support to programmatic... Continue reading »
by Alison Weissbrot // June 15th, 2017 //
»
SapientNitro And Razorfish Merger Busts Silos, Scales Digital Across Publicis Groupe

Publicis Groupe has merged digital agencies SapientNitro and Razorfish, it announced Thursday. The combined agency, SapientRazorfish, will sit under the Publicis.Sapient umbrella, which houses the holding company’s digital and technology assets. SapientNitro CEO Alan Wexler will become CEO of SapientRazorfish and co-CEO of Publicis.Sapient as current CEO Alan Herrick moves to a chairman role. Chip... Continue reading »
by Alison Weissbrot // November 17th, 2016 //
»
PROG I/O: Publicis Groupe’s Reorg Sparks Revamped Programmatic Training Initiative

When Publicis Groupe shed its trading desk model, the holding company had to train employees across its media and digital agencies to execute programmatic campaigns. The transition was led by Carol Sinko, VP of global learning strategy at Publicis Media, and Rick Ransome, associate director of global learning strategy. On Wednesday, they told attendees at... Continue reading »
by Alison Weissbrot // October 27th, 2016 //
»
 

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