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»Chegg

Getting To The Holy Grail: How Publishers Measure The Incremental Value Of Ad Tech Partners

If a new ad tech partner generates $50,000 in revenue for a publisher, is it safe to assume that gross revenue will increase by the same amount? Publishers that unify their analytics and rigorously test those partners increasingly are finding that the answer is no. “There is no such thing as purely incremental revenue,” said... Continue reading »

by Sarah Sluis // August 23rd, 2017 //
»
If Vendors Sent Fewer Canned Emails, They Would Reach More Publishers

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Emry DowningHall, vice president of advertising at Chegg. I receive a deluge of pitches from advertising networks, exchanges, supply-side platforms and every other ad tech acronym that aims to help publishers monetize their inventory.... Continue reading »

by AdExchanger // August 26th, 2016 //
»
 

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