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»Mario Diez

Industry Reaction To Google’s Third-Party Cookie Delay: ‘Depends How You Feel About Purgatory’

Google’s decision to kick the can on cookie deprecation even further down the road to 2024 did not come as a shock to many in the digital advertising industry. This second delay drew “maybe half an eyebrow raise,” said Peter Barry, VP of addressability at PubMatic. The longer runway will give advertisers and publishers more… Continue reading »

by Anthony Vargas // July 29th, 2022 //
»
Mario Diez headshot
5 Things Brands Should Do With The Time Google Just Gave Them

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mario Diez, CEO, Peer39.    It felt like maybe the ad industry could get through summer without any big waves, but Google’s latest adjustment to its cookie deprecation timeline has our… Continue reading »

by AdExchanger Guest Columnist // July 19th, 2021 //
»
Peer39 is capitalizing on the craze for all things cookieless with the rollout of a contextual data marketplace that aggregates data from atypical sources.
Peer39 Has A New Marketplace For Unconventional Contextual Targeting Data

Contextual targeting vendor Peer39 is capitalizing on the craze for all things cookieless with the rollout of a contextual data marketplace that aggregates data from atypical sources to apply against programmatic buys. The marketplace, which came out of beta on Tuesday after more than a year, includes cookie-free data sets from suppliers such as Hotspex… Continue reading »

by Allison Schiff // March 2nd, 2021 //
»
Twin News Cycles Accelerate The Transition From Brand Safety To Suitability

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mario Diez, CEO at Peer39. Our country is currently gripped by two nation-altering storylines, the likes and scale of which our modern news media has never seen. COVID-19 is so all-encompassing that… Continue reading »

by AdExchanger // July 10th, 2020 //
»
How Should Buyers Approach A Programmatic Reopening?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mario Diez, CEO at Peer39. Programmatic spending has slouched as a result of the COVID-19 crisis, and with more than half of global brands planning to freeze ad spend for the next… Continue reading »

by AdExchanger // June 11th, 2020 //
»
Mario Diez headshot
Planning For Safari Can Prepare Advertisers For Chrome’s Future

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mario Diez, CEO at Peer39. Behavioral is the dominant method for targeting online advertising, to the point where it’s become nearly synonymous with the concepts of both “targeting” and programmatic advertising… Continue reading »

by AdExchanger // February 24th, 2020 //
»
Gannett Sharpens Digital Ad Position Says CDO Payne

Earlier this month, Gannett, the nation’s largest newspaper chain, hosted a “digital upfront” designed to showcase the McLean, Va. media company’s value across the web and mobile. After years of struggle, Gannett has recently begun to see strength in its traditional TV ad sales and newspaper circulation revenues, which gained 46 percent and 24 percent,… Continue reading »

by David Kaplan // March 28th, 2013 //
»
quadrantONE’s Diez: ‘Content Is Less Relevant Than Scale? You’re Mistaken’

Last week, newspaper-publisher-backed ad optimizer quadrantONE unveiled three new audience targeting tools in partnership with data management marketing specialist Acxiom. We spoke with Mario Diez, the CEO of quadrantONE, which is a joint venture among The New York Times Co., Tribune Company, Hearst and Gannett, about the new tools and why it pulled in Acxiom… Continue reading »

by David Kaplan // July 26th, 2012 //
»
 

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