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Freddie Liversidge, HP’s global head of media, explains the benefits and challenges of building an in-house digital media agency from the ground up.

Pluto’s on-demand streaming is rife with ad repetition and poorly timed ad breaks, whereas the FAST ad experience felt much cleaner – and much less annoying.

When you combine ad tech integrations, in all their messy complexity, with data privacy laws like GDPR, the stakes for mistakes are high. Last week, our managing editor, Allison Schiff, broke one such story. PubMatic had set the default timer to get consent in its own identity management solution so low – between 1 millisecond […]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… We recently began the search to find a new artist who can bring our ad tech-inspired ideas to life – and were deluged with outrageously talented applicants. We whittled down the list to a small handful of finalists, who will be taking over the AdExchanger […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stores Of Value From regional chains to the largest department and grocery stores, seemingly every retailer is in the retail media network business.  Retail ad spend forecasts have leapt to $25 billion and more. Except those numbers mostly track Amazon’s growth, plus a […]

Cadent will integrate EMX’s SSP tech into its TV buying and selling platform. Some EMX employees who worked on the SSP will be hired by Cadent as part of the deal.

Hey, readers! This is James Hercher, AdExchanger’s senior editor and your escort into the world of commerce media. This week, we examine an interesting DTC marketing trend whereby online brand building and ecommerce advertising experts are testing their mettle by launching and operating brands of their own. They’re eating their own dog food, so to […]

Among the most frequent benefits touted with SPO is improved efficiency. When costs are reduced while maintaining effectiveness, greater return on ad spend is achieved. But, asks InMarket’s Joshua Koran, is it really that simple?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Browser Bowsers A decades-long truce among browser operators – Apple Safari, Microsoft Edge and Google Chrome – is dissolving as Google and Microsoft militarize their platform borderlands. Last year, Google introduced a one-click button for Windows devices that set Chrome as the […]

A new integration between SafeGuard Privacy and the Institute for Advertising Ethics will allow companies to automatically check whether they and their partners are adhering to a standard set of ethical standards covering privacy, data ethics and misinformation.