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»ethics

Martin Coady, executive director, marketing technology & Tech Studio Lead, VMLY&R
Don’t Outsource Your Ethics: The Implications Of Partnering With Big Tech

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Coady, executive director of marketing technology and Tech Studio lead at VMLY&R. Companies like Apple, Google, Amazon, Facebook and Microsoft pervade almost every aspect of our lives as consumers.… Continue reading »
by AdExchanger Guest Columnist // February 1st, 2022 //
»
AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Orchid Richardson, vice president and managing director of the Data Center of Excellence at the Interactive Advertising Bureau (IAB).  Lexus recently released the first ad written by AI – and… Continue reading »
by AdExchanger // January 3rd, 2019 //
»
Alessandro De Zanche
Why The Digital Advertising Industry Needs An Ethics-By-Design Framework

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. After AdExchanger reported how Rocket Fuel questionably used client data for its user profiling and segmentation tools, I was struck by… Continue reading »
by AdExchanger // December 7th, 2018 //
»
5 Types Of Performance Marketing Fraud

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bodhi Short, SVP of Operations & Product Development at Integrate. It often takes only two words to pause a deal with brands and agencies: performance marketing. This effect is reinforced… Continue reading »
by AdExchanger // April 15th, 2013 //
»
 

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