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»Paul Alfieri

As TV Advertising Becomes More Targeted, Operators Must Guard The Consumer Experience

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Paul Alfieri, chief marketing officer at Cadent. Google’s recent test of ads on the home screen of an Android-powered Sony TV should have been an eye-opening event for TV service providers intent on growing “time... Continue reading »
by AdExchanger // June 3rd, 2019 //
»

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