In the past few weeks, digital media paired off. On Tuesday, Group Nine Media and PopSugar combined, following Vice Media’s acquisition of Refinery29 and Vox Media’s merger with New York Media. “This has been the best month in digital media since maybe the beginning,” said Group Nine Media CEO Ben Lerer. “The deals are great […]
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Alex Weinstein, senior vice president of growth at Grubhub and the author of the Technology + Entrepreneurship blog. In a timeless 1970s book “Influence,” Robert Cialdini speaks of a hard-wired human behavior that drives a lot […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter Oops Twitter used emails and phone numbers provided by users for two-factor authentication – when you provide a backup security contact to catch any improper account logins – for advertising purposes. Specifically, emails and phone numbers were used for Tailored Audiences campaigns, Twitter’s […]
Does behavioral advertising actually bring in significantly more revenue for publishers than contextual advertising? That question, hotly debated by privacy advocates, academics, publishers and advertisers, was a central theme at the Federal Trade Commission’s day-long workshop about the Children’s Online Privacy Protection Act held Monday in Washington, DC. The workshop explored whether it’s time to […]
OpenAP, the TV advertising and analytics joint venture between Viacom, Fox and NBCUniversal, released on Tuesday its first commercial product, called the OpenAP Market, a campaign planning and buying tool that works across the company’s three broadcast backers. The market product lets advertisers upload data and targeting paramaters, like a brand’s first-party CRM data or […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sol Ross, managing director at LiveRamp. More than a year into the EU’s General Data Protection Regulation (GDPR), its strengths and weaknesses continue to be evaluated. While the law is […]
The use of data in creative messaging has been talked about for years. But marketers are finally acting. At the ANA Masters conference in Orlando, Florida, last week, they showed how they create relevant messages and drive growth by using customer data. Marketers want data analysis to be “always-on,” instead of through formal market research […]
Mobile performance marketers like DoorDash are hungry for more video ads to feed their paid social user acquisition (UA) campaigns. Problem is, internal creative teams lack the bandwidth to meet the demands of their colleagues in performance, said Justin Neustadter, head of mobile consumer acquisition at DoorDash. Quality video creative is expensive to produce, and […]
Google’s Chrome and Mozilla’s Firefox are both separately advocating the move to a new encrypted internet protocol called DNS over HTTPS aimed at improving cybersecurity on the web. But internet service providers (ISPs) are up in arms, and Congress is dubious of the motivation, at least in Google’s case. What’s going on and what does […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plaintiff Engagement Remember Facebook’s video metrics mess? That situation led to a class action lawsuit, in which ad agencies alleged that Facebook inflated video engagement. And now, a proposed settlement would have Facebook pay $40 million, according to The Hollywood Reporter. The money would […]
IPG threw its hat in the crowded ring of tech and data service hybrids Monday with the debut of Kinesso. The new business will encompass the agency ad tech unit Cadreon, the internal data hub AMP and the Mediabrands Data and Technology group. With between 500 and 600 employees in the new business, Kinesso will […]
Small businesses in the United States are driving ad spend growth globally, thanks to self-serve and cost-efficient ad buying tools from Facebook and Google. While local businesses traditionally use local TV and radio, producing a commercial can cost thousands of dollars. And even though some DTC brands are targeting on OTT, production for those spots […]
This summer, P&G posted the best quarter of sales growth in a decade, and its stock price has nearly doubled since spring 2018. To create that growth, P&G is increasingly grabbing the reins, Chief Brand Officer Marc Pritchard told attendees at the ANA Masters of Marketing in Orlando, Florida, on Friday. P&G’s progress came after […]
As privacy concerns and antitrust actions have dominated the market, Google has reshaped its business to meet new standards set by governments and consumers. In some ways, this is truly a new Google. Well-known products like AdX and the DoubleClick suite are gone, replaced by products like Ads Data Hub, Marketing Platform, Ad Manager and […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Samantha Stockman, group director at The Media Kitchen. The over-the-top (OTT) landscape is rapidly changing, ushering in a slew of new subscription and ad-supported video-on-demand services – and an abundance of advertising opportunities. There are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Getting Ugly Disney has banned ads from Netflix across its platforms as it gears up to launch a subscription streaming service in November, The Wall Street Journal reports. Disney, Comcast and AT&T will spend hundreds of millions of dollars each on advertising over the […]
After a slowish start, App.ads.txt adoption is surging, but there’s still an enormous longtail of apps that shrug their collective shoulders at the industry spec designed to cut down on app ad fraud. App-ads.txt is an IAB Tech Lab initiative that involves app publishers providing text files listing the ad networks and other sources that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Harry Kargman, founder and CEO at Kargo. The advertising industry is facing sweeping and unprecedented changes, where user targeting is being challenged with extinction. We need to accept the fact that the […]
This week, the enterprise tech company SAP ran a native ad on “Jimmy Kimmel Live!” in the form of a skit, where Kimmel’s assistant Guillermo showed how SAP made his life better. The spot wasn’t an obvious choice for the B2B brand. But Chief Marketing Officer Alicia Tillman made the decision after data showed SAP […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO and founder at Q.Digital. It was the first day of LGBTQ Pride Month and a major brand advertiser was sponsoring our Pride coverage, running creative with diverse LGBTQ representation. It was a […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Snubs Campaign Ads Candidates: The world’s fastest-growing social app doesn’t want your money. “We have chosen not to allow political ads on TikTok,” VP of Global Business Solutions Blake Chandlee, writes in a post innocuously titled “Understanding our policies around paid ads.” He […]
Companies large and small have griped for years that tech giants – Google, Facebook, Amazon and Apple – habitually engage in anticompetitive behavior. Regulators around the world are now paying attention. In some cases, companies proactively proffer their grievances, while in others, regulators solicit their feedback as evidence gathering in newly launched antitrust investigations. Here’s […]
People love to chatter about subscription services such as Netflix, Apple TV+, Disney+ and HBO Max. But free, ad-supported TV apps are also finding audiences – including Disney-owned Hulu and Viacom-owned Pluto. A similar startup is Tubi, a streaming service founded in 2014 that offers a huge library of movies and TV for free. This […]
Elizabeth Warren has big plans for Facebook: Break it up. This week on The Big Story, the team places Warren’s plan, and her campaign strategy, under the microscope. The Verge published the transcript on Tuesday of a Q&A Facebook CEO Mark Zuckerberg had with his employees, in which he addressed Warren’s plans to break up […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. Until recently, television was considered an offline medium. Not anymore. Thanks to automatic content recognition technology and the shift to streaming TV, whether mobile, PC or connected […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vice And Virtue The consolidation of media proceeds apace. One week after Vox nabbed New York Media, Vice said it will acquire Refinery29. The price was not disclosed, but CNN business sources put the deal below $500 million. Vice CEO Nancy Dubuc called the […]
Here’s a bit of California Consumer Privacy Act (CCPA) trivia for you: The word “homepage” doesn’t mean what you think it means. Beginning Jan. 1, 2020, businesses covered by the CCPA must prominently display a “Do Not Sell My Personal Information” button on their homepages. But under the law, a homepage is more than just […]
MediaMath launched on Wednesday a digital media-buying framework called SOURCE to give advertisers, publishers and every vendor in between visibility across the supply chain. MediaMath has assembled a roster of partners for the initiative that span the ecosystem. They include Havas Media and its own advertising customers, SSPs Rubicon Project and Telaria, news publishers such […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. Major internet service providers (ISPs) will be intently watching Amazon’s corporate facilities in Sunnyvale, Calif., for the next four-plus months as it tests […]
