“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at Flashtalking. There is increasing demand from large brands and agencies for log-level data directly from publishers and exchanges. The original impetus was to audit the auction […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hiding In Plain Sight Facebook and Twitter have opened up a very public debate about political ads, but where is Google? The internet giant was still working on its pitch to lure political ad buyers away from Facebook and onto YouTube with new tools […]
More than a year after Meredith said it would sell off Viant, the ad tech company has found its buyer. Viant co-founders Tim and Chris Vanderhook said Monday they’ve bought back the 60% stake they sold to Time Inc. in 2016, before Time Inc. itself was acquired by Meredith. They declined to reveal the deal […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Peter Chun, vice president of platform strategy and growth at SocialCode. This shift to streaming and over-the-top (OTT) services gives marketers the chance to reach an ever-growing and fragmented audience outside of their traditional […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, CEO at Polar. Several political, business and tech leaders have called for the break up of Facebook, usually suggesting that Facebook split its core social networking app from […]
Monday’s Links: Algo Secrets A bipartisan group of senators filed the Filter Bubble Transparency Act on Thursday, a bill that would require large internet and search providers (those with more than 1 million users, at least $50 million in revenue and 500 employees) to disclose how and why users see certain personalized content, as well […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Smaato CEO Arndt Groth discusses the changing rules of in-app advertising. The company – with offices in New York, Hamburg, Berlin, Singapore and Shanghai – has Chinese backers and a monetization deal with […]
Google is acquiring Fitbit for $2.1 billion, or $7.35 per share, the companies revealed today. With the purchase, Google gets access to a wearables business that is largely dominated by Apple Watch. Apple, for example, made $2.1 billion from wearables last quarter (a segment that includes both its watch and AirPods). Google will use Fitbit’s […]
Facebook’s controversy over its decision to allow politicians (but only politicians) to promote lies in ads has led to Twitter saying it would forbid political ads and Scott Galloway, a prescient tech industry analyst, predicting Facebook would ban political ads by Thanksgiving. Yet, if such a ban materialized, Democrats would feel the brunt of it. […]
For years, Pandora Jewelry sat comfortably at the top of its category. And then it noticed a disconcerting mystery: a drop-off in customer consideration. “People know us,” said Charisse Hughes, CMO at Pandora Jewelry. “The question is, why aren’t they buying?” Hughes has been leading a two-and-a-half year effort to get to the bottom of […]
Tilting Point doesn’t just develop its own free-to-play mobile games. It helps other app publishers run performance marketing campaigns and, in some cases, even funds their game development. “We call it progressive publishing,” said CEO Kevin Segalla, who founded the studio in 2012. Over the last few years, Tilting Point has invested tens of millions […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Distribution Dilemma AT&T is leaning into its 34 million HBO subscribers to drive sign-ups for its forthcoming HBO Max streaming service. But it may face roadblocks in working with competitive cable providers on distribution, Digiday reports. AT&T has yet to sign on any distribution […]
The most sophisticated marketers want direct deals with exchanges; it’s hard to wean yourself from Google; and Facebook’s political ads policies continue to roil the public. This week on The Big Story, it’s all about relationships – both building them and moving on from them. First, we look at how some big brands – including […]
Ghostery aims to help users block the trackers it has been helping them monitor… for a price. The company has developed a VPN and blocking tool that will shut down trackers embedded in desktop applications. The tools, which entered an invite-only beta on Thursday, will be grouped together under the name Ghostery Midnight and sold […]
Privacy regulations have the potential to consolidate market share among large technology platforms. Aka, when publishers reduce the number of ad tech, audience measurement and other web technology vendors they work with, Google and Facebook win, according to new academic research examining the unintended consequences of the General Data Protection Regulation (GDPR). The skittishness with […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C. Marketers have long pined for more accountability within their television budgets, and now that accountability is at last coming to fruition. By transacting on audience impressions, buyers and sellers can provide consistency […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ian Campbell, CEO at Nucleus Research. We’re surrounded by signage but we rarely think about it. From roadways to retail stores, signs are everywhere, yet we tend to notice them […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scary Vudu Walmart is considering a sale of Vudu, its on-demand service, The Information reports. On the one hand, Vudu Is Walmart’s only OTT foothold. On the other hand, Vudu isn’t much of a foothold. The inventory and audience opportunities are limited – though […]
Facebook’s ongoing PR nightmare didn’t impact its quarterly earnings – yet again. On Wednesday, Facebook reported $17.7 billion in revenue for the third quarter, up 28.6% year over year, beating the consensus by a cool $300 million. The company’s stock rose nearly 5% in after-hours trading. Mark Zuckerberg kicked off the earnings call with a […]
Twitter will ban political advertising as of Nov. 22. CEO Jack Dorsey broke the news with a tweet storm on Wednesday, citing conflicts of interest that occur when politicians use targeted advertising to influence votes. Read it. “We believe political message reach should be earned, not bought,” he wrote. “A political message earns reach when […]
Yext is moving into site search, using natural language processing to help brands answer customer questions like “How many calories are in your burger?” or “What are the features of your travel reward card?” Tacking on site search opens up Yext’s tech to a new customer base, including direct-to-consumer and online-only brands, as well as […]
Megan Clarken, previously Nielsen’s chief commercial officer, will take over as Criteo CEO in November, the company said Wednesday. Clarken will continue Criteo’s transformation program, which began last year when founder JB Rudelle returned as chief executive in April 2018. Her 15 years at Nielsen have given her strong visibility and esteem in the ad […]
For Placed, life at Foursquare is a lot different than life was at Snap. Case in point: Foursquare and Placed completed the integration of their first-party audience data sets into a single attribution product within 90 days of the acquisition, which closed this summer. Snap sold Placed to Foursquare in May after acquiring the company […]
AT&T rolled out the red carpet for investors Tuesday in true Hollywood fashion – with a flashy event at Warner Bros. Studio in Burbank, California, to unveil its HBO Max streaming service. In a presentation resembling the upfronts, AT&T revealed that HBO Max will launch in the United States in May 2020 with 10,000 hours […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Guy-Thomas Barbier, country manager, North America, at zeotap. The General Data Protection Regulation (GDPR) should be viewed as a positive change for the industry because it puts customers back at the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Side Of The Angels Many early ad tech companies were founded and backed by a loose cadre of “investorpreneurs,” including Brian O’Kelley, Joe Zawadzki, Auren Hoffman and Jonah and Noah Goodhart. “There definitely is an ad tech cabal,” as O’Kelley put it […]
Background music in stores is often heard but rarely listened to. But perhaps that will change with more precise messaging. In that spirit, Vibenomics, whose software curates and sells ads against custom in-store radio stations, will enable targeted messaging via a partnering with Triton Digital’s programmatic audio marketplace. Vibenomics’ digital radio stations operate in 4,000 […]
This article is sponsored by the New York Interconnect. Attribution has long been the holy grail for TV advertising. Yet even without it, TV’s ability to reach audiences at scale and drive brand awareness has solidified it as one of the most powerful channels for advertisers. Advertising budgets continue to reinforce this value. In fact, […]
With Disney+, Apple TV+, HBO Max and Peacock all hitting the market between this November and April 2020, streaming services will spend big on marketing to attract subscribers and compete for share. In this new landscape, networks will have to reevaluate whether to accept tune-in ads from competitive streaming services. TV networks mentioned in this […]
