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This is the first in AdExchanger’s “Meet the CDPs” series. Read other interviews with Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe, Treasure Data and BlueConic. When mParticle was founded in 2012, the moniker “customer data platform” didn’t exist yet. David Raab, founder of the CDP Institute, wouldn’t coin the term until 2013. And […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Khatib, co-founder and CEO at Granite Media. It’s 2020, and we still have both supply-side platforms (SSPs) and demand-side platforms (DSPs) standing in the way of buyers and sellers, each taking a 15-20% […]

For two years, the 404bot worked unchecked, exploiting a flaw in the ads.txt spec that cost advertisers $15 million in wasted video ads. The 404bot served 1.5 billion video ads, according to Integral Ad Science, which revealed the scheme Tuesday with a warning for the industry, including for publishers to audit their ads.txt files. Ads.txt […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Data Dwindles Facebook will no longer share device-level data with its partners for mobile campaign measurement. The company quietly updated the terms of its advanced mobile measurement program in January, which previously allowed advertisers to view and share raw data associated with unique […]

Omnicom Media Group is already rethinking how to monetize attention, in light of Google’s decision to remove third-party cookies from Chrome in two years. “We are starting to push clients to think about attention as dynamic and be more considerate in how we activate against it,” said OMG CEO Scott Hagedorn. But rethinking customer attention […]

Big tech is all in on differential privacy. It’s a foundational concept within Google’s Privacy Sandbox; Apple applies it to the study of diagnostic device, health and web browsing data; and, just last week, Facebook used differential privacy to protect a trove of data it made available to researchers analyzing the effect of sharing misinformation […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mario Diez, CEO at Peer39. Behavioral is the dominant method for targeting online advertising, to the point where it’s become nearly synonymous with the concepts of both “targeting” and programmatic advertising […]

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, executive vice president of video research and insights at Dentsu Aegis Network. One of the value propositions of over-the-top (OTT) and connected TV (CTV) advertising is its TV-like co-viewing activity. Watching video content and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Fox And The Tubi Fox has reportedly expressed interest in buying Tubi as the streaming wars kick into high gear. The deal could be valued at more than $500 million, sources tell The Wall Street Journal. The purchase would put Fox in the […]

As the local TV market grapples with falling ratings and viewership, it’s getting harder to meet the reach demands of advertisers. “We still hold our stations accountable to their guaranteed ratings,” said Joe Cerone, EVP of local investment at Zenith. “It may take extra spots to make it happen.” Local media sellers are trying to […]

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. With the rapid proliferation of customer data platforms (CDP Institute counts more than 100 vendors) comes a need for support. On AdExchanger Talks this week, Actable CEO Matt Greitzer discusses the nascent competitive set of service companies that […]

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Jay Friedman, president and partner at Goodway Group. Change only occurs when there is sufficient dissatisfaction with the status quo. For the last 20 years, the number of events that have dissatisfied publishers has been building, […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. Google’s recent decision to deprecate third-party cookies on Chrome will severely cripple browser-based targeting, cross-site tracking, frequency capping and retargeting. Ad platforms […]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shelf Life Many CPG brands have become iconic through the twin marketing pillars of TV advertising and in-store shopper marketing. The latter includes shelf positioning, aisle displays and end-caps, among other strategies. But linear television is steadily eroding, and access to prime shelf space […]

Journalists regularly embed organic social posts, such as tweets, Instagram content or YouTube videos, into their stories. So, why not monetize them like any other type of ad inventory? It’s an idea that appeals to Nick Kaplan, director of programmatic at women’s lifestyle publisher SHE Media. Since October 2019, SHE Media has been experimenting with […]

Brand Velocity Partners (BVP), a private equity firm founded in 2019, is creating a new business model as both a marketing services provider and as an owner of small brands. BVP’s first deal was in January for Original Footwear, which makes gear for police departments and military groups. Last week, it acquired Magma Products, a […]

Presidential candidate Michael Bloomberg’s wealth couldn’t buy him a great debate Wednesday night. This week on The Big Story, the team looks at how his money has affected the paid media space. As our own James Hercher points out: “The ROI only shows up when people turn out to vote.” And, despite vaulting into second […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jake Moskowitz, head of Emodo Institute and host of FIVE – The 5G Podcast for Marketers. With the spectrum of exciting 5G claims and promises, it’s easy to understand why early 5G users expect blazing […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do Not Merge A group of antitrust economists filed comments on the new DOJ/FTC draft guidelines for vertical mergers, calling the new draft “excessively permissive” for large companies. Historically, antitrust cases focus on horizontal acquisitions, when a company buys a direct competitor. But old […]

Tremor Video has had a dizzying few years in ad tech. In 2017, Tremor Video sold its demand-side business to Taptica, while shortly afterward the sell-side unit rebranded to Telaria and merged with Rubicon. Once the name was available, Taptica re-rebranded as Tremor Video. In 2019, Tremor acquired RhythmOne, an ad network and exchange, and […]

While Pinterest’s stock has been challenged since the company went public in April 2019, it anticipates direct-to-consumer and small and medium-sized businesses will be a huge growth vector. “The Fortune 500 are great – but, this is the thing, there are only 500 of them,” said Harold Klaje, head of global growth at Pinterest. Pinterest […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Schenkel, senior vice president of global commercial development at GumGum. Even if you haven’t followed the 2019 launch of the sellers.json spec, the thinking behind it should sound like a positive move forward. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Writing On The Wal’ Walmart weathered a disappointing holiday sales season on the strength of its relatively new and fast-growing ecommerce business. “Ecom was ahead of plan and stores were behind plan,” Walmart President and CEO Doug McMillon told investors Tuesday during the retailer’s […]

It’s a rough time to be in the clickstream data analytics biz. On Tuesday, Connexity-owned Hitwise announced that it would cease US operations. The closure is “due to events outside of our control,” Hitwise said on its homepage. “This is a very sad time for us at Hitwise after 20 years of operations providing first-to-market […]

Welcome to AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Sen. Elizabeth Warren embraced a new model for political campaigns last year with upfront investments in her campaign’s in-house media and data expertise. […]

The fate of each ad tech company hinges on whether or not it has a privacy strategy. Regulators, privacy advocates and web browsers are targeting core capabilities around targeting and measurement, which affects vendor product, engineering and commercial teams. So TripleLift appointed its first Chief Privacy Officer, Julia Shullman, in January. Her mission is to […]

With the launch of an ad sales division in December, Vizio is taking full advantage of the work its competitors have done to educate buyers on CTV advertising. “We’re piggybacking on the success of Roku, Samsung and Amazon,” said Mike O’Donnell, SVP of Vizio’s platform business. Similar to other device makers, Vizio’s proposition is to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. License To Bill Google is considering a shift in its relationship with news publishers, by paying them direct licensing fees for the right to publish content in a potential free news service, according to The Wall Street Journal. Caveats: Financial terms of the deals […]

Intermarché, the third-largest supermarket chain in France, distributes close to 970 million printed circulars a year. Beyond requiring beaucoup papier, “a lot of younger people simply don’t read them anymore,” said Anne-Marie Gaultier, Intermarché’s CMO. And that’s if they even receive them. It’s difficult for Intermarché to know if its flyers are making it into […]