CPM Advisors’ CEO Rob Leathern is reporting that it has received a notice from Microsoft’s AdECN that the exchange is being shut down. “February 15, 2010 will be the final day that ads will be served,” reads the email sent to exchange members. View the complete note on CPM Advisors blog. Update: Leathern has learned […]
The former CEO of WPP Group’s Mindshare and President of Publicis Groupe/Starcom MediaVest Group’s StarLink, Scott Neslund, has been named CEO of Red Bricks Media, a search and performance marketing agency. Read the release. The allure of digital continues to draw top executives as Neslund’s appointment echoes last week’s announcement that GroupM’s new CEO would […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Tom Shields is CEO of Yieldex, a publisher yield optimization company. Google’s release of the DoubleClick Ad Exchange 2.0 has introduced Real-Time Bidding (RTB) to a much wider audience, While they were not the first, they are probably the biggest, and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Data-Driven U.S. Gov’t At the Consumer Electronics Show last week, FCC Chairman Julius Genachowski said during an interview that among his priorities is “transforming the FCC into a data-driven ’21st century agency.’” Read about it on the LA Times Tech blog. In spite […]
Feedback has been increasingly consistent within the large publisher community for the past few months. (Note: I’m not saying “premium publishers.” You can be premium and be small/targeted!) For large publishers looking to optimize display ad yield on their website, it’s no longer good enough for a yield optimization company to simply offer better CPMs […]
Markus Frind is CEO of PlentyOfFish.com, an online dating site. AdExchanger.com: The background is fairly well-known about Plenty of Fish (Inc. Magazine, 2009) – free dating site that has taken off with huge traffic and interest – and all built and serviced by one guy – you. Have things changed? Hire anyone? MF: I don’t […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bizo On Transparency Bizo and its CEO Russell Glass think they’ve got the right idea on transparency. In a Bizo blog post called “The Next Generation of Truly Transparent Ads,” Glass gives his answer to “What would it be like if with every ad […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. It would be hard not to notice that display media buying is changing dramatically. Interesting new companies are popping […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pewing The Internet Pew Internet has released its latest findings from a survey conducted last month on “Internet, broadband, and cell phone statistics.” Though it didn’t find many trends as most results were flat compared to the previous study, there is a cornucopia of […]
Aggregate Knowledge announced today that it raised $9 million in a round led by OVP Venture Partners and with additional participation from Kleiner Perkins Caufield and Byers, DAG Ventures, and its original existing angels. See the release. AdExchanger.com asked Martino about Aggregate Knowledge business and the funding environment for ad technology today. AdExchanger.com: In the […]
“Social Exchange” is a new column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. As we head into 2010, privacy and brand safety will continue to remain at the forefront of marketer and consumer concerns. With these issues in mind, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Attributing Display Dotomi announced results from the use of its attribution technology which reiterates the impact strong attribution models can have in driving display or any digital media’s future growth. From the release: “Dotomi found display increased performance by an average of 20 percent […]
Today, the mobile ad network gravy train proved it has plenty of steam left in the engine as Apple bought Quattro Wireless for $275 million in a story first broken by All Things D’s Kara Swisher. The prediction by Morgan Stanley’s Mary Meeker that 2010 Internet trends will be led by Mobile appears correct – […]
“Networking” is a new column focused on the evolving roles of networks in online advertising. Today’s column is written by Alan Schanzer, Chief Strategy Officer of Undertone Networks. Historically, media value was determined by a relatively simple calculation: divide campaign cost by the number of persons reached within a specified target segment expressed in thousands. […]
Verification technology company, DoubleVerify, recently announced its BrandShield product which it says “prevents and blocks ads from appearing next to inappropriate content.” Read the release. AdExchanger.com spoke with DoubleVerify CEO Oren Netzer about the verification space and its growing product line. AdExchanger.com: With the brand safety and verification products of DoubleVerify as well as your […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Norman Becomes GroupM CEO The quotable Rob Norman, digital chief of the biggest media buying agency on the planet, GroupM, has become even chief-ier with his elevation to the CEO role at WPP’s GroupM according to Michael Bush of AdAge. Norman takes over for […]
Quantcast announced a $27.5 million Series C round of funding which included investment by Cisco. Read the release. Quantcast CEO Konrad Feldman answered a couple of questions for AdExchanger.com about the new investment. AdExchanger.com: It seems apparent that Cisco’s investment is strategic. Did you go looking for a strategic partner specifically with this round? KF: […]
Invite Media announced today that it has formally opened a London office led by former Right Media employee (they’re everywhere!), Paul Turner, as it looks to expand in the UK and Europe. Read the release. AdExchanger.com caught up with Invite Media COO Nat Turner about the announcement and its implications. AdExchanger.com: What factors went into choosing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Forbes On Rubicon Project Consortium According to a January article in Forbes, “In just two months EVP J.T. Batson has convinced 30 of the Web’s larger digital publishers to form a digital consortium where they’ll aim to sell online advertising at rates 60% to […]
UK’s Telegraph is reporting that traditional media agency Aegis is being forced to reveal discounts for TV and newspaper ads it bought on behalf of yogurt company Danone in Germany. And you thought they only ate schnitzel in Germany. So why should you care? Well, if you’re anybody except a vendor caught in a negotiation […]
What’s 369 pages long and contains everything you need to know about the evolving world of digital media optimization? That’s right! It’s the AdExchanger.com 2009 Year-End Report containing every Q&A from 2009. You have two flavors of downloads from which to choose. You can: Download All Q&As (PDF, 5.0 MB) Or, download your favorite parts: […]
“the executioner” opinion expressed below is written by Karin Blake, Senior Lead of Platform Management, Ad Exchanges, at Razorfish. Ten Predictions for 2010 200% growth in the DSP market. 25% failure in the DSP market. Online publishers take an offensive position in how/where their inventory is sold. Real-time creative optimization becomes and integration solution for […]
In a release today, AdMeld announced “the introduction of Real Time Bidding (RTB) capabilities in the United Kingdom” through its partners AdJug, AppNexus, Infectious Digital, Invite Media and MediaMath. Read more. AdExchanger.com corresponded with AdMeld CEO Michael Barrett about the news … AdExchanger.com: Are you aggregating UK publishers and selling their inventory? Or, are you […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agency Sign O’ The Times GM has finalized its agency dance partners (for now) and for the first time in nearly 100 years, Chevy campaign duties will be split by perennial GM agency service provider, IPG’s Campbell-Ewald, and newcomer Publicis. There are no favorites […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Demas, CEO of Turn Inc., a demand-side platform and ad network provider. As the first decade of the new millennium comes to a close, the online […]
Dean Vegliante is General Manager of Netmining, an online ad network and optimization company – and a division of Innovation Interactive which also owns SearchIgnite and 360i. AdExchanger.com: What problem is Netmining solving for its clients? Netmining helps marketers drive significantly more revenue from their websites and online advertising. That’s the heart of what we […]
Krishna Subramanian is Co-Founder of mobile ad exchange, Mobclix. AdExchanger.com: Why create a mobile ad exchange? What problem are you looking to solve? KS: Mobclix allows ad networks to reach targeted ad inventory across mobile applications. Mobclix solves a real problem mobile developers have: managing their mobile application ad inventory. One ad network alone does […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Your New T’s And C’s MediaPost’s Wendy Davis reviews the IAB and AAAAs proposed, new Terms & Conditions guidelines which evidently includes this: “Advertisers (and their agencies) can’t now decide to send a second ad to users simply because they already viewed a first […]
