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A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

AudienceScience announced that media companies Hearst, Discovery, Scripps, and BBC Worldwide among others are using its publisher platform. Hearst notes that it is using the platform in order to enable audience segmentation for direct sales. Read the release. AudienceScience CEO Jeff Hirsch discussed the publisher platform, its features and positioning for the client. Please discuss […]

AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is an agency perspective from Nathan Woodman is the Managing Director of Adnetik, Havas’ Digital Trading Network. […]

AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is a publisher perspective from Michael Smith, President, Forbes.com. No, but all of the competition in the […]

AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is an agency perspective from Michael Brunick, VP, Media Technology Director at IPG’s Mediabrands Worldwide, and part […]

X+1 announced that it has added new features to its demand-side platform. Read the release. X+1 CEO John Nardone discussed the recent updates to his company’s platform and demand-side platforms, in general. Why is a universal tag a step forward? Can you give some background as to what marketers have been used to? JN: Our […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Picks Verification Partners MediaPost’s Joe Mandese notes that GroupM is “all in” when it comes to verification/validation technology as the media buying juggernaut looks to make sure their ads are running where they should be. AdSafe Media and DoubleVerify are the apparent winners […]

AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is an agency perspective from Scott Symonds, General Manager of AKQA Media, Search & Analytics. Answer: Too […]

AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is an agency perspective from Sean Kegelman, SVP, Partnerships & Ventures, Publicis Groupe’s VivaKi. The question of […]

AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is an agency perspective from MDC Partners’ Darren Herman, founder Varick Media Management & Chief Digital Media […]

AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” Over the next several days, we will post their answers. The following contributions are from Google and Yahoo! which provide […]

“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Pascal Bensoussan, VP of Products at Aggregate Knowledge, a buy-side optimization platform. This is Part 1 of a 2-part series. In Part 1, I will make the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adchemy’s Nukala On DSPs CEO Murthy Nukala of demand-side platform, Adchemy, says that in his opinion there are five things that current DSPs can’t do for major advertisers in a column on MediaPost. Number one is: “Create highly specific audiences. DSPs do not allow […]

Yesterday, Yahoo! announced their demand-side platform (DSP) pilot program yesterday in a post co-authored by Ramsey McGrory (VP, North American Marketplaces) and Seth Dallaire (VP, Mid Market Sales) on the Yahoo! advertising blog.  In discussing its partnership with five demand-side platforms and its DSP strategy going forward, McGrory and Dallaire wrote: “The pilot will demonstrate […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google To Reveal Its Display Future From the center stage of the official Google blog, Susan Wojcicki, VP of Product Management, reviews recent developments in Google and DoubleClick ad technologies over the past two years. More importantly, Wojcicki writes, “This is the first in […]

eXelate announced a new partnership with Nielsen which will enable its PRIZM (and P$YCLE and ConneXions) offline segmentation through eXelate’s online data exchange for digital marketers. Read the release. eXelate’s CRO Mark Zagorski discussed the impact of offline data in the online world and its integration into eXelate’s data exchange business model. AdExchanger.com: What makes […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. Local, hyper-local, super-mega-hyper-local….it’s the new black. 2010 and 2011 are shaping up to be the turning point of local advertisers buying into display […]

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Today’s column is written by Devkumar Gandhi, Founder & CEO of Nexage. “Mobile is the next big thing… and it always will be.” How many times have we laughed and cried at the humor and reality of that quip? The reality […]

“The Sell-Sider” is a column written by the sell-side of the digital media community. Alanna Clark is Director of Business Development at AdMeld, a publisher yield optimization company. Three-day weekends, holiday seasons, a plethora of Q1 inventory. These are all normal signals and events throughout the course of our year but also triggers for more […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! And Right Media On RTB Given all the hubbub created by the articles in the Wall Street Journal and The New York Times and included AppNexus, Google and others, Yahoo! has responded with its real-time bidding thoughts via VP/GM Bill Wise who writes, […]

“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. Data is one of today’s hottest industry topics, and managing it well will drive the future of online advertising. DSPs, ad networks, exchanges, and publishers are falling […]

Adgregate Markets announced a partnership with IPG Mediabrands’ Emerging Media Lab unit today which will make Adgregate Markets a preferred technology provider within IPG. According to the release, “IPG will promote Adgregate products and services to the Interpublic agency network.” Part of the deal includes Adgregate Markets new socially-infused “ShopFans” in banner, e-commerce technology. Read […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB, AppNexus, Ebay In NY Times It’s official. Real-time bidding is here as the digital media buying phenomenon is featured in an article by reporter Stephanie Clifford of The New York Times who says, “In the real-time process, billboard space would be auctioned off […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ajay Sravanapudi, CEO at LucidMedia. “If it is in fact a hand puppet, which finger is the head of the pony?”  This question nicely sums up the brand […]

Quantcast announced yesterday that they are offering their traffic data and audience insights globally by local country. CEO Konrad Feldman discussed the company’s global push. AdExchanger.com: How did you determine that Quantcast is the “World’s Favorite Audience Measurement Solution”? KF: Every week thousands of websites choose Quantcast to provide them with audience measurement and insights. […]

“Networking” is a column focused on the evolving roles of networks in online advertising. Today’s column is written by Mike Seiman, CEO of CPX Interactive. Looking back at a decade of online advertising, one thing becomes pretty clear. The arc of the landscape has slanted toward complexity and compartmentalization. While it is true that there […]

24/7 Real Media announced an upgrade to its publisher ad serving solution, Open AdStream this week. Read the release. Nicolle Pangis, VP, Product Management Global Media and Technology for 24/7 Real Media, reviewed Open AdStream and its place in the publisher platform market. AdExchanger.com: How is 24/7 and Open AdStream addressing the need for publishers […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brand Effectiveness Study On the Microsoft Advertising blog, Microsoft’s Head Of Research & Market Insights EMEA Anita Caras announces new research that looks at the effectiveness of brand campaigns in digital. The whitepaper looks at 20 campaigns across 4 EMEA countries and was done […]

TARGUSinfo and Demdex announced a partnership which integrates TARGUSinfo datasets into Demdex’s “‘Behavioral Bank’ [which is] full of robust user profiles with data captured from each client’s Web properties and third-party data purchases.” Read more. Dave Helmreich, VP AdAdvisor at TARGUSinfo, discussed the partnership, the company and trends in the data market today. AdExchanger.com: Why […]