It’s a rumor at this point, but an anonymous source informs AdExchanger.com that a “major” complaint is likely to be filed tomorrow by a consumer organization that “strikes at the heart of real-time bidding.” As many of you know, real-time bidding is believed to provide greater efficiency in digital display advertising by allowing advertisers and publishers to buy and sell individual display ad impressions (and potentially other formats eventually) in near real-time with the use of targeting parameters such as geographic location and behaviors of the user as well as information on the context of the ad in the page.
Stay tuned.
Update: The news release is here.
By John Ebbert
