Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brand Effectiveness Study On the Microsoft Advertising blog, Microsoft’s Head Of Research & Market Insights EMEA Anita Caras announces new research that looks at the effectiveness of brand campaigns in digital. The whitepaper looks at 20 campaigns across 4 EMEA countries and was done […]
TARGUSinfo and Demdex announced a partnership which integrates TARGUSinfo datasets into Demdex’s “‘Behavioral Bank’ [which is] full of robust user profiles with data captured from each client’s Web properties and third-party data purchases.” Read more. Dave Helmreich, VP AdAdvisor at TARGUSinfo, discussed the partnership, the company and trends in the data market today. AdExchanger.com: Why […]
TRAFFIQ announced a partnership with Transworld Advertising Agency Network (TAAN), a network of independent advertising agencies in 40+ markets worldwide. According to the press release, “TRAFFIQ will be the digital media platform TAAN recommends to its member agencies.” Read it. TRAFFIQ CEO Mark Kahn discussed the TAAN partnership, agency holding companies and client momentum. AdExchanger.com: […]
Shawn Riegsecker is Founder & President of Centro, a media services and technology firm and makers of Transis, a media buying system. AdExchanger.com: Can you discuss the pivots in Centro’s business model since 2001? And how has it led today’s Transis offering? Centro’s vision is the same today as the day we started. Our whole […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Levy Discusses Publicis Checkbook At The Abu Dhabi Media Summit (location, location, location), Publicis CEO Maurice Levy reiterated his ad holding company’s position that it is open to buying digital media companies. Levy told the media – including BusinessWeek -, “We are in a […]
Argo Digital Solutions recently released rev. 2 of its rVue platform which enables the buying and selling of digital-out-of-home media through rVue’s exchange. Argo Digital Solutions’ Jason Kates discussed the rVue 2.0 and the digital-out-of-home market. AdExchanger.com: Since you last spoke with AdExchanger.com, you’ve come out with a new rev of rVue, your digital-out-of-home exchange. […]
Jim Ewel is CEO of Adometry, which provides verification and effectiveness metrics products for display advertising. AdExchanger.com: What gave the team the idea for Adometry? And, what problem is Adometry solving? JE: Our founders, John Dietz and Rob Perrier, had built a large-scale ad server for a major publisher. They understood that the kind of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Please Be $100 Mil Or Less The Business Insider’s Nicholas Carlson reports that AOL divulged how much it can pay for any company in the ad tech space, or any other space for that matter, during the recent Credit Suisse conference in Florida. AOL […]
Brand.net, Vizu and Nielsen announced results of a new study that combined “online attitudinal and offline purchase data measurement, allowing brands to optimize media during campaigns to increase offline sales.” Read the release. Vizu CEO Dan Beltramo discussed the study and the opportunity in display for brand marketers. AdExchanger.com: The study was done across contextually […]
Demand-side platform, DataXu, announced today that it raised $11 million in a Series B financing led by VC firm, Menlo Ventures. Read the release. DataXu CEO Mike Baker discussed the raise and the services layer with DataXu’s offering. AdExchanger.com: How long did it to take to raise this round? Is the DSP world resonating with […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Dax Hamman, VP, Display Media, at iCrossing, a digital marketing agency. A Fortune 100 retailer client recently told me that he has never witnessed so much change in display media than he has seen in the […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Tom Shields is CEO of Yieldex, a publisher yield optimization company. Let me be the first to introduce you to the hot new TLA (three-letter acronym) for 2010: RTS. 2009 brought you RTB done by DSPs. On the other side, we’ve […]
DoubleVerify, an online advertising verification company, announced today that it has raised $10 million in Series B financing from Institutional Venture Partners. Read the release. Oren Netzer, CEO of DoubleVerify, discussed the raise and the company’s plans. AdExchanger.com: What were the key characteristics you were searching for in a funding partner? ON: We wanted an […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Revs Rising In WPP PaidContent’s Ingrid Lunden looks at WPP Group’s Q4 2009 and full-year earnings which were reported late last week. In addition to an uptick in overall revenue, WPP divulged, “New media sales accounted for 27 percent of the advertising and […]
It’s official. Following up on yesterday’s announcement on the Inside AdWords blog, buying just got a bit more brand-safe for Google Certified Networks (DSPs, ad networks) on the DoubleClick Ad Exchange. A Google spokesperson said: “For Ad Exchange buyers, when targeting ads to the Google Content Network, there is a control in the Ad Exchange […]
Once again there was a strong turnout for a vendor-driven, industry event -this time courtesy of data exchange, eXelate, who produced, “Data Wars: The Publisher Strikes Back” at the Union Square W Hotel in New York City. A panel representing a broad cross-section of industry mucky-mucks tilting towards the publisher world was ably guided by […]
Jay Habegger is CEO of ownership targeting company, OwnerIQ. AdExchanger.com: How did OwnerIQ begin? JH: OwnerIQ was born out a few simple insights. Effective advertising is presenting the right message to the consumer that resonates and influences perceptions or compels actions. Our first insight, supported by research, is that knowing about a person’s stuff tells […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB Tricks Exposed Vlad Stesin (AdExchanger.com Q&A), VP of Platforms at Bloom Digital, looks at what he calls “Stupid RTB Tricks” on his Shift Market blog. Top of the list is “Browser history retargeting… Everytime you serve an impression, you check user’s browser history… […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Adconion announced the Joost Video Network today – “a complete suite of online video advertising products and services… with global in-banner and in- stream video advertising capabilities, including pre-, mid- and post- roll video advertisements.” (Read the release.) The announcement comes a little over three months since Adconion acquired Joost. Nick Higgins, Adconion’s director of […]
Video monetization technology company, FreeWheel, announced its new PAVE initiative today that it says will “lead to fully integrated video solutions for major publishers.” Read the release. Doug Knopper, co-founder and co-CEO of FreeWheel, spoke to AdExchanger.com. AdExchanger.com: Why is PAVE necessary? How does this work with standardization efforts such as The Pool or VAST? […]
Matt Nichols is a Principal at Highland Capital Partners, a venture capital firm. AdExchanger.com: Highland Capital Partners has a rich history of venture investment in the ad tech space. What sets it apart from other VC firms in the space? MN: Highland has been a long-time investor in the ad tech space from the early […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aegis Announces Its DSP In an article in New Media Age, agency holding company, Aegis, announced that it’s entering the agency demand-side platform/trading desk fray and its DSP will be ready in a “few months.” Carat MD Rob Horler tells NMA, “We’re building it […]
Alex Baydin, Founder and CEO of PerformLine, an online performance marketing company. AdExchanger.com: Please discuss your background. What key learning’s did you bring forward from Epic Advertising where you were GM to PerformLine? AB: I have been in Online Advertising for the past ten (10) years, focusing mainly on advertising sales, business development, and product […]
“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Mike Lewis, President and Co-Founder of Ad-Juster, an ad server discrepancy management company. Whether relaying target coordinates of hostile and friendly forces on a battlefield or passing […]
Mobile ad exchange, Mobclix, announced the acquisition of mobile analytics firm, Heartbeat, on Monday. (Read more.) Also, last week, Mobclix released results of “The Mobclix Challenge,” a performance comparison between MobClix and Google-owned mobile ad network, AdMob. See it here. Krishna Subramanian, co-founder of Mobclix, discussed the Heartbeat acquisition as well as the Challenge. Prior […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Predicts Display Rev Decrease In a 10-K filing today with the Securites Exchange Commission, AOL revealed that its expecting its display ad revenue to be down from a year ago in Q1. According to Barron’s Eric Savitz, the company blamed the decrease on […]
Frost Prioleau and Paul Harrison are CEO and CTO, respectively, of Simpli.fi, a demand-side platform for search marketers. AdExchanger.com: Let’s look back, first. The last company you both were involved in was Personifi. Can you give us a brief history? And then discuss how your Personifi experience has informed the creation of Simpl.fi? Harrison: Actually, […]
