Chris Fralic is Managing Partner of First Round Capital, an early-stage investment company. AdExchanger.com: It seems like First Round is everywhere – ok, maybe not everywhere, but you all are invested in quite a few companies at an early stage. What’s the method to the madness? CF: Yes we are busy, and we do think […]
Rogier van den Heuvel is VP, Worldwide Sales, of messaging service and Amsterdam-based, eBuddy. AdExchanger.com: What’s the startup culture like in Europe – even Amsterdam, specifically? Are there hotspots? (i.e. like Silicon Valley in California) Is creating interest with venture capital firms a challenge? There is a thriving start up culture in Europe including tech, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Ad Platform Lurks All Things D’s Peter Kafka has unearthed what Twitter’s new ad platform will look like – it will look like Google’s according to Kafka’s sources. In addition to using 140 character or less ads, Kafka writes, “Twitter will work with […]
Click Forensics announced the “beta version of its display ad verification platform which it says “Protects Against Impression Inflation and Fraud.” Read the release. AdExchanger.com spoke to Click Forensics CEO Paul Pellman about the news. AdExchanger.com: Please define what you mean by “impression inflation.” How pervasive is this issue and how do fraudsters pull it […]
Online video advertising network, Tremor Media, announced an upgrade to its Acudeo technology yesterday which will offer advertisers “an enhanced targeting solution that uses real-time audience data to better package inventory across its network.” In addition, the company announced a partnership with online data and audience measurement provider, Quantcast. Read the release. AdExchanger.com discussed the […]
“The Global Address” is a column written by members of the digital media community with an international perspective on the digital space. John Childs-Eddy is VP of Business Development at Australian direct response ad network, Funbox. When AdExchanger.com first asked me to discuss the Australian market, my verbatim response was: “The thing about this market […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher As Agency The Wall Street Journal’s Emily Steel covers publishing company, Meredith, and its recent transformation as, in part, a marketing agency. According to Steele, recent acquisitions by the venerable publishing company in the digital agency space has attracted business from Kraft Foods, […]
A (somewhat) weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Suman Basetty, Director of Product Management at Efficient Frontier, an online performance marketing company. Sophisticated online marketers want to know how their display and search ad spend are influencing each other, their conversion rates and, most […]
B2B ad targeting data company, Bizo, announced a partnership with online ad network Martini Media, which targets high net worth consumers. Bizo will provide its B2B data segments to the ad network. Read the release. Bizo CEO Russell Glass discussed the new Martini Media partnership and its implications with AdExchanger.com. Martini Media would appear to […]
Netezza recently announced its Netezza TwinFin(i) Appliance which extends data warehousing capabilities and supports the company’s i-Class data analytics platform. (Read the release about i-Class.) The company’s products are gaining traction with digital advertising tech companies as requisite computational power rockets. Netezza’s Brad Terrell, VP and general manager of digital media, and Michele Chambers, director […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! On Q1 2010 Barron’s Eric Savitz provides a bulleted list from the remarks made by Hilary Schneider, EVP of Yahoo! North America, at the Goldman Sachs Technology Conference in San Francisco. According to Savitz, Schneider said that the “rebound in brand advertising the […]
In a breezy panel discussion that captured the continuing momentum in the digital media optimization space, Dapper hosted, “Fixing Advertising: The New Data-Driven Display Ecosystem” in New York City on Wednesday night. (West coast, fear not. Dapper marketer Paul Knegten notes that the company will be bringing together a similar panel in San Francisco next […]
Yahoo! says that in AdExchanger.com’s news round-up earlier today, there was a clear misinterpretation of the comment by Yahoo! VP Ramsey McGrory at yesterday’s IAB meeting regarding concerns publishers should have about RTB. McGrory tells AdExchanger.com that his point “was that the lost bid data that comes when an auction is broadcast to bidders and […]
Amir Ashkenazi is CEO of adap.tv, an online video advertising marketplace. AdExchanger.com: Let’s start with a bit of background. Has adap.tv always been a video ad exchange or marketplace? You’ve been around for a while, correct? AA: Yes. We developed Adap.tv OneSource, ad serving and management platform, that is being used currently by hundreds […]
Mpire announced a new API which provides “advanced reporting capabilities” from AdXpose, Mpire’s campaign verification and optimization technology, on such data points as domain verification, location on the page, geographic location of the user, user demographic and page or site context. Read the release. Mpire President and CRO Kirby Winfield shared his thoughts with AdExchanger.com […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IAB ALM Notes: Data Access Through RTB In the final panel discussion of the three-day, Interactive Advertising Bureau Annual Leadership Summit, Yahoo!’s Ramsey McGrory identified what he said was one of the key challenges currently emerging around data ownership: the advent of real-time bidding […]
Hooked Media Group announced in a release that it has launched Yoo-Me, “a premium gaming technology platform” that it hopes will create a compelling, publisher monetization solution given the influence of social media today. Prita Uppal, CEO of Hooked Media Group, discussed the announcement with AdExchanger.com. AdExchanger.com: What is broken with the publishing model which […]
Carnet Williams is CEO and Co-Founder of Sprout, a brand engagement ad platform. AdExchanger.com: Let’s start with the name – how does “Sprout” mesh with what you’re doing today? And, what problem is Sprout solving and how does this play out with your announcement about Disney? CW: The display advertising business is still incredibly young. […]
Demand-side platform CPM Advisors announced that it would be leveraging the technology infrastructure of publisher optimizer, Mediageeks. Read the release. AdExchanger.com discussed the announcement with CPM Advisors CEO Rob Leathern and MediaGeeks GM Jacob LeWinter. AdExchanger.com: It’s interesting that a demand-side tech company is partnering with a publisher-side technology company – and beyond just buying […]
WildTangent, with an online games ad network of over 100+ million unique users according to the company, announced a “unique advertising platform, BrandBoost™, which provides brand marketers the opportunity to reward gamers with complimentary game play and virtual items in return for brand engagement.” Read the release (PDF). WildTangent’s EVP of Business Development and Marketing, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Reply.com Going IPO Lead gen marketplace, Reply.com, announced that it will go public as it has filed its registration statement. Complete release on the Reply.com blog. This announcement comes on the heals of a recent IPO by lead gen company, Quin Street, and just […]
Aiming to solve the needs of the supply-side, and cutting the existing yield optimizers out of the game, Google says that it has “re-written DFP” (Susan Wojcicki’s words at this week’s IAB event) and believes it is offering more reasons than ever to park large publisher inventory with… warning acronym change… was: DART For Publishers… […]
“The Provocateur” column is intended to incite discussion on a variety of topics around the evolution of digital media. Darren Herman is Founder, Varick Media Management and Chief Digital Media Officer of kirshenbaum bond senecal + partners Liquidity is “Easy,” Valuation is Hard – Current “demand side” technology platforms do not ingest client side data […]
“Networking” is written by members of the online advertising network community. Today’s column is written by Andy Atherton, COO and co-Founder, Brand.net. My former boss, Wenda Harris Millard, had one of the most quotable, and quoted, lines in the online media industry in 2008 when she said, “We must not trade our advertising inventory like […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobclix Clicking Mobile ad exchange, Mobclix, is doubling in size monthly according to a Portfolio.com piece with co-founder Krishna Subramanian (AdExchanger.com Q&A). From the interview, Mobclix “is on a $25 million to $30 million run rate and serving some 3.5 billion ad impressions per […]
“The Global Address” is a column written by members of the digital media community with an international perspective on the digital space. Paul Turner is Director of International Business Development at Invite Media, a demand-side platform. They say a week is a long time in politics – well it appears that the same could also […]
Matthias Pantke is CEO of AdScale GmbH, an online advertising marketplace based in Germany, AdExchanger.com: Give us a bit of background on you and how it’s prepared you as well as the evolution of AdScale’s business model – which has been around for a few years, correct? My career started at DSF in 1997 (the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Google Display Chief In an article, Ad Age’s Michael Learmonth introduces the new head of display at Google, Barry Salzman, who makes a return engagement of sorts after working at DoubleClick until 2002. According to Learmonth, Salzman will be “head of media and […]
Triggit announced its new self-service, demand-side platform for online display advertising today. Read more on TechCrunch. AdExchanger.com spoke to Triggit CEO Zach Coelius about the launch and his expectations for the product. AdExchanger.com: How different is this new platform then what you have been running to date? ZC: Our launch today is the beta version […]
