Home Ad Exchange News Online Ad Spend Strong In The UK; Google Launches Ad Innovations; YPN Shuttered; Bizo Adds Web Metrics Partner

Online Ad Spend Strong In The UK; Google Launches Ad Innovations; YPN Shuttered; Bizo Adds Web Metrics Partner


UK Online SpendHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

UK’s Online Strength

It’s good news for UK online advertising according to the results of a IAB and PricewaterhouseCoopers advertising spend report. Read more. From the IAB’s UK site: “The UK internet advertising sector increased revenues by 4.2% to £3.54 billion in 2009, up from £3.35 billion in 2008.”

Google Display Drumbeat

The Google display drumbeat continues to get louder. Yesterday, The Google Blog announced “Ad Innovations… where we’ll show you some of our latest ideas around advertising technologies and get your feedback.” Ad Innovations highlights the display toolkit, which includes remarketing, above-the-fold targeting, YouTube targeting and insights, and a marketplace to get your very own pro “to create a TV or video” ad. Read more. And, see Google’s Ad Innovations.

YPN Is Dead

Yahoo! Publisher Network follows Right Media’s Direct Media Exchange into the dead pool as Yahoo! continues to jettison non-core advertising products and services. ClickZ’s Jack Marshall notes that YPN’s chief competitor, AdSense, swamped the YPN boat long ago and that the final day of offering contextual CPC ads through YPN will be April 30 according to a Yahoo! email. Read more.

Ad Network Prediction

Echoing ComScore’s “Whither the Click” report, Brent Halliburton asks, “Whither The Ad Network” from his Cogmap blog. He thinks there will be under 40 ad network in a few years and attributes exchange buying and selling as a key contributor. Halliburton adds, “They will rapidly (extremely rapidly) become disintermediated from publishers. Who do [or would] they work for?” Read more. (source: @bokelley)

Bizo Announces B2B Website Metrics Partner

MinOnline’s Steve Smith covers Bizo’s announcement regarding integrating its Bizographic audience data product with the website auditing and measurement services of BNP Media. Now available free to B2B pubilshers, the dashboard is running the product across 47 of BNP Media’s web sites. Read more. CEO Russell Glass tells AdExchanger.com this has nothing to do with targeting users via cookies across exchanges saying: “this doesn’t affect targeting, this is measurement for B2B sites a la the kind of measurement other sites get via comScore.”


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Fixing Advertising In Chicago

Dapper has created a new event site for its “Fixing Advertising” event brand and will reprise its San Francisco and NYC panel discussions on April 28 in Chicago. Participants include former VivaKi EVP, Tim Hanlon, Chris Stevens of Orbitz, Jeremy Jameson, formerly of Southwest Airlines & American Airlines, Rajeev Goel of Pubmatic, Mike “RTB” Baker of DataXu and Dapper’s Jon Aizen. Sign up here.

[x+1]’s $10 Million Credit Card

[x+1] announced that it now has access to a $10 million credit facility through Silicon Valley Bank. [x+1] CEO John Nardone says in the release, “This facility will provide the working capital we require to continue to identify and pursue new market opportunities and develop innovative solutions that deliver measurable returns.” Read more.

Apple’s Search Engine

What’s next for Apple? A search engine says Piper-Jaffray research analyst, Gene Munster. He thinks its possible that in order to secure the mobile ad space, there is a 70% chance that Apple will compete on mobile search with Google. Quoted on Business Insider, Munster says, “One hurdle for Apple in developing its own search engine would be generating enough advertiser interest to form a competitive marketplace; however, we believe the rationale for an Apple search product is to protect data rather than generate profit.” Read more.

Retail Tech Spend To Grow 50%

ABI Research has issued a new report which says, “Retail technology spending will grow to nearly $21 billion in 2014, from $14.8 billion in 2009.” What’s retail technology? “Integrated point of sale (POS) systems, payment terminals, POS barcode scanners, POS printers, and electronic article surveillance systems.” Read the brief.

Mobile And Display.. Like Milk And Sugar (Or Splenda)

Imagine it. A display ad campaign geo-targeted to PC browsers around the local Starbucks coffee shop. Consumer gets up from the computer, travels to local Starbucks. Consumer buys cup o’ Joe with her iPhone which can help magically close the loop of attribution. It would seem possible with Starbucks new mobile iPhone app which allows users to buy coffee from the phone. See the video.

Targeting Airsick Bags

Perhaps you shouldn’t have had that chicken parmigiana sandwich before you got on the plane and now you’re going to dive into the darkness of the airsick bag as your fellow passengers look on and think to themselves, “Glad I didn’t have the chicken parm.”
Advertisers can now target that airsick bag with an advertiser message. Read more about out-of-home airsick bag targeting from MediaBuyerPlanner.

Yahoo! Content Creation

Yahoo! the media company is stepping up its hiring of star reporters according to an article by Miguel Helft in The New York Times. The stars include “prominent reporters and editors like Michael Calderone, a media writer who joins from Politico, Jane Sasseen, a former BusinessWeek Washington bureau chief, and Anna Robertson from “Good Morning America.”Read more.

Home And Garden Opp

A former HGTV.com sales executive has started his own business called Haven Home Media” and managed to aggregate 10 million unique users across 45 sites according to an article by Mediaweek’s Mike Shields. The big brands are signing up for ad deals. CEO Tom Meehan tells Mediaweek that “online advertising in the home and garden space will net out “well north of $100 million” in 2010. Ch-ching.

Stealth Mode Debate

Niel Robertson discusses “stealth mode” and its benefits as well as its challenges. Robertson favors stealth mode to a degree but… “The minute you become external about your business, you have added a whole new department to your business. Being external these days is about participating in a conversation with the market.” And, that’s good.

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