Chris Sukornyk is CEO of Chango, an search and display demand-side platform. AdExchanger.com: What problem is Chango solving? CS: Search Marketers know how to make money from the Internet searchers they reach. They’ve got financial models, optimized keyword lists, optimized bid prices, and text ads tuned to get attention. If they can reach more searchers […]
“Ad Agents” is a column written by the agency-side of the digital media community. Greg Hills is platform manager of media trading agency, Varick Media Management. As our industry continues to rationalize the way brands buy advertising, we’ve seen plenty of new companies and products pop up. Some provide solutions to old advertising problems, like […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reports Q1 There was across the board decreases in overall display ad revenues in Q1 for AOL according to its latest earnings report yesterday. Display ad revs reached $125.6 million in Q1 2010 compared to $143.8 million in 2009. Instituting a scarcity strategy […]
WPP Group’s Kantar Media announced that it introducing Internet ad network competitive tracking reporting. This data is the first by a research provider to offer detailed insight into the companies, advertisers and products running on ad networks.” Read more on Research Magazine. Research SVP Jon Swallen of Kantar Media North America discussed the new product. […]
“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is Part I of a two-part column written by Mike Afergan, CTO & SVP of Advertising Decision Solutions at Akamai. Targeting is only as good as the data that you […]
Video ad serving and management company, FreeWheel, announced earlier this week that it had closed a $16.8 million Series C financing round led by Steamboat Ventures. Read more. Doug Knopper, co-founder and co-CEO of FreeWheel, discussed the investment and the company’s product line. AdExchanger.com: What were you looking for in terms of a strategic investor […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Healthy Investment Peacock Equity, the cleverly-named (who doesn’t love the Peacock?) $250 million fund founded by GE Capital and NBC Universal, has released $2.5 million dollars from its coffers into the checking account of health information company, Healthline, as part of its recent $14 […]
Efficient Frontier announced that it was getting in the demand-side platform game by adding a display media buying component to its paid search buying platform. According to the release, “The new display offering includes real-time bidding capabilities, which is dynamic bidding at the impression level, as well as a proven portfolio approach to optimization.” Read […]
RocketFuel announced that it is partnering with Dynamic Logic for its new Real Time Brand Optimzation solution which “optimizes the targeting of [brand marketer’s] campaigns based on familiar characteristics such as being in-market for a product or being favorable towards it.” Read the release. Richard Frankel, president of Rocket Fuel Inc. discussed the Dynamic Logic […]
Matt Shanahan, SVP of Strategy for Scout Analytics, a behavioral analytics platform for publishers. AdExchanger.com: What problem is Scout Analytics looking to solve? Scout Analytics helps publishers price, negotiate and deliver on ad campaigns by addressing three challenges: segmentation, accuracy, and prediction. A publisher that has deeper segmentation can create customizable packages and perform price […]
Yesterday in a release, performance marketing company MediaTrust announced that it had acquired Bardon Advisors, a “Los Angeles-based, CPC search & affiliate marketing platform for online advertisers and publishers.” In the process, it named Bardon Founder & CEO Keith Cohn as President of MediaTrust. Read more. Peter Bordes, CEO of MediaTrust, discussed the acquisition and […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Nick Talbert, Director of Product Marketing, Eyeblaster, a campaign management and advertising technology company. Search and display budgets decisions made within their silos will only yield non-scalable results. Attribution decisions need to be channel agnostic and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Asia And Platform Buying David Tiltman of Media.Asia looks at ad exchanges and platform-based buying of digital media in Asia and its growing momentum, or lack there of. Adam Hemming, GM at Zed Digital, tells Media.Asia, “I think the next six months will see […]
“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. There has been a lot of discussion around Mediaweek’s April 4th article “Web Publishers, Ad Nets at Odds”, where WSJ.com and several other major publishers accuse InterCLICK […]
Last week, AOL, owners of the Advertising.com ad network, announced Ad Desk, the company’s new, self-service platform for ad buying across the Advertising.com network and AOL properties. Read the release. AdExchanger.com interviewed AOL execs Dave Jacobs (SVP, Publisher Services), Don Kennedy (SVP, Network Sales) and Jamie Fellows (VP, Product Management, AOL Advertising) in regards to […]
David S. Kidder is co-founder and CEO of Clickable, a search networks and social advertising buying platform. AdExchanger.com: What problem is Clickable solving today overall? DSK: Our goal at Clickable is to help businesses survive and thrive by simplifying online advertising success. We began in 2007 with Clickable Pro, our flagship product. Clickable Pro removed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Wallet-Ready In a call with Wall Street analysts, WPP Group CEO Martin Sorrell said that the ad holding company was aiming to reach its goal of 33% of revenues coming from digital. Sorrell added that he is not averse to adding more digital […]
Ramsey McGrory takes over his responsibilities. Read more on PaidContent.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Reports Q1 Earnings The Wall Street Journal’s Nick Wingfield reports that Microsoft’s “revenue from its cash cow Windows division rose 28% from a year earlier to $4.42 billion.” (Read about it.) The company was easily profitable (<- understatement) in Q1 2010 earning over […]
Roy de Souza is CEO of ZEDO, an advertising technology company. AdExchanger.com: One of the complaints about ad serving in general is the lack of innovation over the years. What’s your view? RS: You are right – ad serving did lack innovation for many years. However ZEDO has heard the demands of publishers’, and is […]
Former AOL Vice President Matt Prohaska was recently hired as CEO of North America by Smartclip, an online video ad network. Read the release. AdExchanger.com: How would you characterize Smartclip’s online video advertising network business model? Is it like a site rep firm? MP: It certainly is. Old-timers like me and many of our publisher […]
Andy Ellenthal discussed his recent appointment as CEO of Peer39, a semantic advertising technology company. AdExchanger.com: Given past roles at DoubleClick, PointRoll and quadrantONE, what areas of your experience do you think will be particularly useful as you assume the CEO role at Peer39? AE: Certainly each of my previous roles has been tremendous learning […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Niel Robertson is Founder and CEO of Trada, a PPC marketing campaign marketplace. AdExchanger.com: What problem is Trada solving? NR: Fundamentally, the problem that Trada is solving is that paid search has become a complex and time-consuming task to do well. For small- and medium-sized businesses (spending between $1,000 and $50,000/mo on paid search) this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook “Likes” Web CEO Mark Zuckerberg announced an update to the social networking giant’s platform at Facebook’s F8 developer conference. In addition to the Facebook Connect brand disappearing (covered here by CNET), Zuckerberg says simply, “We have redesigned Facebook Platform to offer a simple […]
In a release this week, Turn publicly highlighted its relationship with ad holding company IPG’s buying platform, Cadreon, as well as new media planning tools integrated into the Turn platform for bid forecasting and audience extension. Read more. Bill Demas, CEO of Turn, discussed updates to the Turn buying platform. For Turn’s platform, why are […]
Russell Glass, CEO of Bizo, discussed the b2b targeting data platform’s new self-service media application to debut later this quarter, MyAds. Read more on the Bizo blog. AdExchanger.com: What keyed your interest in offering a self-serve media business that leverages Bizo data? RG: It’s all about getting our capabilities into the hands of businesses that […]
Dave Morgan, CEO of Simulmedia, a technology company that “delivers television viewership through data-driven program promotion,” discussed the company’s latest round of financing (see release) and recent insights. AdExchanger.com: From your standpoint, can you expand on why Time Warner is a strategic fit for Simulmedia? What were you looking for in this new round of […]
