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The following is an excerpted interview with Ramsey McGrory, Yahoo! VP and Head of Right Media Exchange.  McGrory discusses recently announced plans for Yahoo!’s display advertising exchange – Right Media Exchange. Topics covered include: The results of the Demand-Side Platform (DSP) Pilot Program… A new Search Engine Marketing pilot on Right Media Exchange… Demand Media, […]

Jeremy Cornfeldt, Managing Director, Digital, of Media Storm, a digital media agency. AdExchanger.com: On a percentage basis, how much ad spend is devoted to display in a typical campaign? Can you see this changing going forward? Why or why not? JC: It really varies for our campaigns on the goals of each initiative.  At the […]

DoubleVerify CEO Oren Netzer discussed his company’s new research group called the “Advertising Fraud Detection Lab [which] will investigate advertising fraud in real-time and raise awareness of deceptive scams taking place every day across thousands of publishers.” Read the release. AdExchanger.com: How big a problem is impression fraud today? Impression fraud is a huge issue […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdECN Getting RTB Inventory Microsoft Advertising’s Eric Dahlberg makes two public announcements on the Microsoft Advertsing blog which have implications for Microsoft’s AdECN exchange. First, “In recent weeks we have on-boarded US Windows Live inventory – including Hotmail and Messenger – into our exchange, […]

John Laramie is CEO of ADstruc, an out-of-home advertising platform. AdExchanger.com: What gave you the idea for ADstruc and addressing the out-of-home, billboard world, if you will? JL: After graduating from Loyola University Maryland in 2006, I took off for New York City and landed a job at a brand licensing agency, The Beanstalk Group. […]

“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. When Google and MySpace inked a $900 million dollar search and contextual ad deal back in 2006, many heralded it as the coming of age of social […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Reports Q2 2010 Yahoo! reported its second quarter financial results yesterday and it included another strong quarter for display. From the release, “Marketing services revenue from Owned and Operated sites of $881 million increased three percent compared to $858 million for the same […]

Editor’s Note: The following speech is not real. It is for entertainment purposes only. It was not read by Yahoo!’s Ramsey McGrory at this week’s Right Media Open 2010 in Chicago… but what if it was real? And what if attendees had vuvuzelas? Play ball! Ramsey McGrory: Thank you all for coming today. It is […]

Publisher yield management company PubMatic announced yesterday that it has seen significant growth in the past year. In a press release, the company said, “PubMatic also announced that sales revenue is up over 700% in the last year. At the same time, its reach has grown from 150 million unique users per month globally to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Spend Predictions Continue Higher Zenith Optimedia has even more robust optimism for 2010 than before as the Publicis agency’s research group has revised its predictions on ad spend for the year.  According to AdWeek’s Steve McClellan, “The upgrade represents an improvement of more than […]

Aggregate Knowledge (AK), a data management and ad optimization platform (DMP) company, announced its “AK Discovery Platform, which provides the foundational audience management infrastructure to collect data, configure audiences, and track campaigns across any connected digital channel.” Read the release. Aggregate Knowledge CEO David Jakubowski discussed the announcement and the company’s strategy. AdExchanger.com: What problem […]

Brian Silver is CEO of Travel Ad Network, an online advertising company. AdExchanger.com: Please discuss the pivots that Travel Ad Network (TAN) has made since its inception in 2003. TAN was bootstrapped from inception through its first institutional round in March 2008 when the company raised $15mm in Series A financing led by Rho Ventures […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IPG’s Freeman Talks Display Matt Freeman who runs Interpublic Group of Cos.’ Mediabrands Ventures unit is featured in Ad Age where he talks about the 16 areas, count ’em 16 areas, that he oversees as well as his role as co-chairman of Mediabrands. In […]

AudienceScience announced last week that Alanna Clark has been hired as VP of Strategic Partnerships. See the release. A veteran of the digital media optimization space, Clark discussed the new role and trends in the industry with AdExchanger.com. AdExchanger.com: Looking at the ad tech industry, in your mind, what has been the biggest surprise in […]

Philip Smolin, GM, Platform Solutions of demand-side platform Turn discussed the company’s recently announced ROI Optimizer (read the release) as well as offline data integration with AdExchanger.com. AdExchanger.com: Please identify what verticals the ROI Optimizer might be best for – or will get initial traction? PS: The ROI Optimizer is available immediately and relevant for brands […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Earnings Release It was a strong quarter for Google as it exceeded, met or missed Wall Street analyst earnings expectations depending on who you talk to. Overall, Google reported Q2 2010 revenues of $6.82 billion, 24% better than Q2 2009. CEO Eric Schmidt […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Joe Doran is a board member at Legolas Media. He was previously founding CEO of Media6Degrees and GM for Microsoft Digital Advertising Solutions. A few years ago, online publishers were told that salvation was just around the corner if only they’d sell their inventory on ad exchanges. Buyers would bid—in real-time no less—on available inventory […]

According to The Wall Street Journal’s Emily Steel, Google will announce on Thursday that Omnicom has entered into a non-exclusive partnership “to spend hundreds of millions of dollars to buy display ads for its clients through Google over the next two years (…) In return, Google will work with Omnicom to build a global ‘trading […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Criteo Sees U.S. Momentum Retargeter Criteo is knocking it out of the park according to a press release on their Q2 2010 momentum. Highlights include: ” Number of sales generated post-click increased more than 600 percent; In Q2 2010, Criteo doubled its U.S. client […]

Bill Wise is CEO of MediaBank, “a provider of integrated procurement technology and advanced analytics to the advertising industry”. Read the press release about Wise’s recent appointment. AdExchanger.com: What are the challenges that the MediaBank CEO role presents that you wouldn’t find in the startup world or elsewhere? With most startups, you’re enabling new opportunity […]

In a press release, AdReady announced AdReady for Agencies, “a hosted, privately labeled display advertising platform” as well the addition of Brian McAndrews of Madrona Ventures to its board.  Read the release. CEO Karl Siebrecht of AdReady discussed the new ad platform focus and more. AdExchanger.com: Is the new AdReady for Agencies display ad platform […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ad Network Gets $8 Mil Mobile ad network InMobi announced that it has raised $8 million in Series B round financing from existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures. Tricia Duryee of MocoNews writes, “The round will help pay for […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. “We can build an DSP to manage RTB’s, leveraging data exchange segments for hyper-targeting and optimizing against CTR and eCPA to improve ROAS […]

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. Now that Google has bought Invite Media and publicly stated that the purchase was all about real time bidding […]

Search data exchange Magnetic announced the hiring of former AOL and Tumri exec Mike Peralta as the company’s Chief Operating Officer. Read the release. Peralta discussed his move to Magnetic and the company’s strategy. AdExchanger.com: With your experience, there are many places for you to go next in your career. Why did you choose Magnetic? […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting Netezza? On the WSJ’s Venture Dispatch blog, Robert Armstrong talks “big data” and observes the consolidation taking place in the space such as EMC’s purchase of Greenplum recently. He writes, “Aster Data Systems Inc., Vertica Systems Group Inc., Netezza Corp. (every DSP and […]

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matt Shanahan, SVP of Strategy for Scout Analytics, a behavioral analytics platform for publishers. As Mary Meeker of Morgan Stanley recently pointed out, 28% percent of consumers time is […]

Bob Cell is CEO of MyBuys, a provider of personalization for multi-channel retailers. AdExchanger.com: How was the June 2010 Internet Retailer conference for you and MyBuys? Any overall trends that you sensed? BC: Internet Retailer was a great event for MyBuys .  We had the opportunity to meet with many people, including  potential customers, clients […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Exchange From Chitika Chitika announced that it is the latest company to offer an exchange with a focus on local advertising. Called “LAX Local Advertising Exchange”, this has nothing to do with an airport in L.A. but leveraging publisher search data. From the […]