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Google Will Now Tell You Exactly How Much It’s Crediting You For Invalid Traffic
For the first time, a new feature in Google Ads breaks down the dollar amount a campaign saved from IVT blocking and exactly how much Google is crediting the campaign for bots caught post-billing.
Viant’s Vanderhook Brothers Want To Make Your Next CTV Ad
Tim and Chris Vanderhook explain why Viant bought Waymark and how it fits into their ambitious plans for CTV.
Custom Ad Algorithms Are Helping Schibsted Media Win Budgets Back From Meta
Schibsted is working with Nodals AI, a company that creates custom ad optimization algorithms for publishers, to court brands who’ve been wooed by Meta’s own optimization tools.
WPP’s Angela Steele On AI, CTV And The ‘Trusted Growth Partner’ Pitch
AI is taking over the media and tech industries in the name of simplification, and marketers are pining for provable campaign outcomes, including from TV. These shifts are also causing significant change in Agency Holdco Land, according to Angela Steele, the first chief client officer for WPP Media US.
Shopify Noses Further Into Ad Tech With Campaign Autopilot Expansion
No major retail media player has taken as circumspect an approach to ad revenue as Shopify. But the company has recently taken its next important step with a product called Campaign Autopilot.
In OpenAI’s Ad Business, Advertisers Come Third
OpenAI’s head of monetization, Benji Shomair makes the case for ads as a way to bring ChatGPT to more people, with user trust taking priority over advertiser demands.
