In a press release, publisher-side yield optimizer AdMeld announced that it has hired Time Inc. executive Jason Kelly as its Chief Media Officer. Read more. Kelly discussed the new role and his view on the digital advertising space. AdExchanger.com: How has your previous experience – such as your executive role at Time Inc. – prepared you […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Devil And Big Aol Ads As large publishers look to create more compelling and higher yielding ads for marketers, the ad size keeps getting bigger. Last week, Undertone announced their “Page Grabber” ad. Now, Aol plans to re-enter the big ad fray. According […]
Andy Monfried is CEO of Lotame, an advertising technology company. AdExchanger.com: Lotame is on the Comscore list of ad networks? Overall, how do you position and differentiate Lotame today? AM: That’s a great question, and the answer is: It depends. For example, some agencies work with us as a one-stop shop for media procurement, creative […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RIM Ads Drumbeat Quickens If you think RIM is just focused on your Blackberry phone development, (buzzer sound) you would be incorrect. Rumored to be in-market for a mobile ad network, Research-In-Motion (RIM) has also filed for a patent of a digital-out-of-home technology called […]
Seth Levine is a co-founder and managing director of Foundry Group, an early stage technology venture firm based in Boulder, Colorado. AdExchanger.com: Why get into the venture capital side of the business? Do you ever get the entrepreneurial “itch”? SL: I first got into venture capital about 10 years ago and I love my job. […]
Netezza has sponsored a new white paper by Winterberry Group called, “Changing Mission of Marketing Data,” as the use of marketing data shifts online. The paper predicts, “U.S. marketers will more than double their annual spending on online-derived data sources over the next two years – investing as much as $840 million by 2012 on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. NY Times To Stop Printing, Date TBD Speaking at an International Newsroom Summit in London, Chairman and publisher of the New York Times, Arthur Sulzberger says that a print version of the paper will inevitably be stopped. According to Editorsweblog.com which covered the event, […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
On the Official Google blog, VP Neil Mohan summarizes the Google display strategy and announces the launch of a display display campaign. Mohan writes: “Our single message about display advertising can be summed up in three words: ‘WATCH THIS SPACE.’ (see a sample of the creative) Starting today, we’re going to be talking about our […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matt Shanahan, SVP of Strategy for Scout Analytics. Several weeks back, I wrote an opinion piece that explored “attention economics” or the importance of impression quality in online advertising. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Gawker Overtaking Offline’s Online News Except for one newspaper’s website, Gawker has a larger online readership than any offline newspaper with an online presence. Gawker Media‘s Nick Denton is quoted on The Awl about the momentum: “The network as a whole drew 17.8m domestic […]
That’s what it’s called – “Google Instant” and according to the AdWords help section, as users type, AdWords will deliver ads: “As a user starts to type a search, Google Instant automatically shows results for a popular search that begins with those letters. An algorithm tries to predict what the rest of the query might […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. As we all know, the balance between the amount of time people spend on the internet and the online […]
GroupM announced that its B3 platform is launching what it calls “the industry’s first Demand Side Platform (DSP) advertising solution for mobile media.” GroupM said in a press release that the “new DSP mobile initiative uses ad decisioning technology developed in conjunction with Boston-based DataXu. Read more. DataXu CEO Mike Baker discussed the deal with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publicis Upfront With Microsoft Falls Behind As part of the agreement to buy Razorfish from Microsoft, Publicis agreed to a big media commitment through Microsoft. According to an article in Ad Age, it appears Publicis isn’t going to keep the commitment and may end […]
Walker Jacobs was recently promoted to executive vice president of Turner/ SI Digital Ad Sales. Read the release. Jacobs, who was previously svp of Turner Sports and Entertainment Digital division, has been, and remains, an outspoken critic on the use of ad networks by large publishers. AdExchanger.com: Looking over the past 12 months, what has […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Rajeev Goel is CEO of PubMatic, a publisher yield optimization company. “Data leakage” sounds nasty. The term has been used to describe what happens when 3rd parties drop pixels on publishers’ websites and gain valuable knowledge about the publisher’s audience – […]
Aaron Goldman is the founder and principal of Connectual, a digital marketing consulting firm. Goldman has written a new book called, “Everything I Know About Marketing I Learned From Google.” AdExchanger.com: Please share a little background on you and what inspired you to write this book. AG: I’ve been in a digital marketing guy for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Billings Revealed Ad Age’s Michael Learmonth reveals the contents of what he says is an internal Google document which shows recent spending by Google’s largest search advertisers. Learmonth writes, “Our review of $574 million of Google’s U.S. billings over the first half of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Still Googles Aol has renewed its search deal with Google for five years and PaidContent’s Staci Kramer writes, “The expanded search and content deal now covers mobile search and puts AOL’s content on YouTube.” Read more. Doug Anmuth from Barclay’s Capital writes in […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook CTO Speaks On Ads In a note to clients, ThinkEquity analyst Atul Bagga shared an interview with Facebook CTO Bret Taylor about plans for the social media monster. Among his questions, Bagga asked, “How do you monetize the platform? Do you see the […]
Demand-side platform Turn announced that Scott Howe has joined its board of directors. A former aQuantive/Atlas/DrivePM exec who joined Microsoft as part of the multi-billion dollar aQuantive acquisition in 2007, Howe should provide Turn with deeper relationships with both agencies and marketers among other benefits. Read the release. Howe discussed his new board duties as […]
OpenX announced the next step in its strategy to try and “end around” the growing momentum of Google’s DoubleClick Ad Exchange juggernaut as well as exchange giant Right Media Exchange. The company announced a partnership similar to its Orange Market deal with Dentsu and CCI (Dentsu’s “media rep firm” subsidiary) to launch OpenX Market Japan. […]
Dan Boberg is President of Tallwave, a digital business accelerator. AdExchanger.com: Where do you see Tallwave fitting in the venture capital, angel and seed investing world? Is it competitive to these silos? Is it similar to Betaworks, for example? DB: Tallwave is a digital business accelerator that combines traditional consulting practices and start-up incubation services […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fallacies About Web Privacy In The WSJ Emory University professor Paul Rubin makes the case for what he sees as recent obfuscation, misleading statements by various parties as it relates to the use of data in online advertising and consumer privacy. In a Wall […]
Matt Prohaska is CEO of Open Book Video, an early-stage digital video ad network. AdExchanger.com: Can you talk a bit about how Open Book Video was “born”? How is the company funded? And, what happened in your previous role at Smartclip? MP: Open Book Video was born after hearing from publishers and advertisers that there […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeting In Focus The New York Times Miguel Helft and Tanzina Vega take a look at retargeting of consumers through display advertising and reference the experiences of Ad Age’s Michael Learmonth and a consumer named Julia Matlin who are retargeted by Zappos ads. In […]
“the creative” is a column focused on the creative side of digital marketing. Today’s column is written by Barry Lowenthal, President of kirshenbaum bond senecal + partners‘ The Media Kitchen. The original thesis presented to me by AdExchanger.com was that technological innovation is occurring on the media buying side but there is less innovation on […]
Venkat Kolluri is CEO of Chitika, an advertising technology company. AdExchanger.com: A bit of history first – what pivots has Chitika made in its strategy since it was founded? VK: There was one major, defining moment in Chitika’s history – that’s when we decided that knowing when NOT to show an ad is the most […]
