
Given recent strategic AOL moves such as Project Devil which brings an integrated, “big ads” approach to display, Dotomi would appear to be a logical extension of serving the brand marketer clients, drinking in their dollars and using data to drive ROI.
Will a Meredith or a Hearst be the next to buy a retargeting firm as media companies that are comfortable owning technology look to create a cozy home for TV ad dollars as they continue to migrate online?
Companies are rolling the data-driven dice!
UPDATE: 11/3, 9:52 a.m.: Another source says I’m way off! Stay tuned!
By John Ebbert
any news about this post? is it a rumor or is it going to happen ?
It appears to be just a rumor.