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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Mobile Cookie MediaMind’s Dean Donaldson offers that Radio frequency identification (RFID) may be the cookie solution of the future for Mobile. MediaPost’s Laurie Sullivan quotes Donaldson, “From a mobile marketing perspective, it’s a lot less expensive for retailers to use RFID rather than […]

Publicis VivaKi’s Pool efforts appear to be paying off. ClickZ’s Jack Marshall reports that Google’s YouTube will add VivaKi’s Pool video ad format, known as the “ASq video advertising unit”, and joins Hulu, AOL, and Yahoo which had already announced adoption of the format in August. VivaKi’s video ad methodology allows consumers to select their […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Demand-side platform [x+1] and creative optimization technology company Tumri announced a “new retail-focused solution, Shopper Retargeting, [which]combines Tumri’s dynamic creative technology platform with [x+1]’s digital media optimization capabilities to deliver personalized ad retargeting.” Read the release. [x+1] vp of media strategy and CMO Perianne Grignon and Tumri president David Kim discussed the new partnership. AdExchanger.com: […]

Lotame announced on Wednesday that it has launched a self-serve audience data management platform (DMP) called “Crowd Control (which) enables web publishers to create custom audiences, to directly license anonymous audience data for use in interest-based advertising, and to protect the privacy of their site visitors.” Also, Lotame announced that American Greetings Interactive will use […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdWords Offering Demo-Targeting Data Dan Friedman announces on the Inside AdWords blog that demographic targeting is now available to advertisers. Looks like demo data is based on the sites a user visits. Friedman explains implications for the consumer: “As with interest categories, users may […]

At yesterday’s Yieldex Executive Summit, The New York Times vp for research and development operations, Michael Zimbalist, took to the stage to provide attendees with an overview of the state of online ad industry regulation momentum as it relates to consumer privacy. Zimbalist appears to be at or near the tip of the spear in […]

As if turning the work of Pieter Bruegel the Elder on its head, Google vp Neal Mohan and managing director Barry Salzman presented a decidedly cheery picture with seven predictions for the 2015 display market in a keynote presentation at yesterday’s IAB MIXX event. And the predictions are: Video ads on a CPV: (from the […]

PubMatic announced its new Data Firewall product which the company says enables “publishers [to] get visibility into 3rd party companies that are tracking the publisher’s audience via pixels or cookies and causing data leakage.” Furthermore, the product provides the ability to view revenue by third-party provider (such as an ad network) according to the release. […]

Samuel Yam is CEO of ChompOn, a platform for group buying. AdExchanger.com: Where did you get the inspiration for the ChompOn concept?  And, how is the company funded today? ChompOn originated as a Stanford Computer Science Senior Project back in 2006. At the time, the concept was based on local coupons, since Stanford Student Enterprises […]

“the creative” is a column focused on the creative side of digital marketing. Today’s Q&A is with Tom Moran, Executive Creative Director of Seattle-based digital shop POP. AdExchanger.com: Is there a divide between media and creative today? Absolutely not. In the big picture, media is just one of many touch points in the overall creative […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rubicon Project And FAN Edge Closer As first reported on AdExchanger.com, Rubicon Project is closer to acquiring Fox Audience Network assets as All Things D’s Kara Swisher reports that MySpace will take a “significant minority investment” in Rubicon Project as a result. She adds, […]

Eric Litman is CEO of Medialets, a mobile advertising technology company. AdExchanger.com: What’s in a name: why “Medialets”? EL: The short version is that I already owned the domain name. The somewhat longer version is that I was one day musing about opportunities to innovate in the online dating category, and had idea for federating […]

XA.net announced that it is participating in the Facebook Advertising API beta program and the release of optim.al, “a multivariate text and image advertising optimization platform which allows clients to quickly and efficiently test thousands of ad variations via a single interface.” Read the release. AdExchanger.com: How do you see XA.net’s integration of the Facebook […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Permuto Gets $10 Million, New Name Retargeting company Buysight (which was Permuto – Q&A from last year) announced that it has closed an initial, $10 million round of funding from ONSET Ventures, Rembrandt Venture Partners, and others including LinkedIn’s Reid Hoffman. The company is […]

Dilip DaSilva is CEO of Tribal Fusion, a digital marketing solutions company and division of Exponential. Where do you position and differentiate Tribal Fusion today in the marketplace?  Is it starting to take on agency skill sets? Our key differentiator is seamless integration of inventory, data, and technology to create customized solutions for each industry […]

Search and display ad platform provider, Efficient Frontier, has announced the integration of Facebook Ads into its platform. Efficient Frontier CEO David Karnstedt said in the press release, “While other players in the market may now provide Facebook advertising to their clients, they are not truly optimizing across the other channels to improve performance in […]

Terence Kawaja of LUMA Partners has provided a revised version of his ubiquitous display ad tech landscape chart.  Download it here. Kawaja will be discussing how this landscape might evolve going forward at several conferences in NYC including IAB MIXX at 10:30 am on Monday 9/27 and at OMMA Global at 9:45 am on Tuesday […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Cop Likes Ad Personalization Ad Age’s Edmund Lee interviews David Vladeck, who is described as “the man who in many ways is in charge of policing the internet for the Federal Trade Commission.” Apparently, the FTC internet cop likes the data-driven world of […]

Web publisher solutions provider Solbright released its initial findings from its new Digital Media Index™ (DMI) last week as the “premium” display advertising market rebounds in 2010. Among the data points, “Cost-per-thousand-impression (CPM) revenues in the first half of 2010 rose almost 9 percent from the same period in 2009, while pricing, after experiencing a […]

Jim Brock is CEO of Privacy Choice, a web tools company focused on consumer privacy. AdExchanger.com: First, please share a bit of background on you. And how did you come up with the idea for Privacy Choice? JB: I’ve always been in and around ad-supported media, as a Yahoo! executive and as a founder, investor […]

Earlier this week, Criteo announced its new display ad, bidding platform which allows ecommerce display advertisers to bid on a CPC basis by category. Read the release. Criteo CEO JB Rudelle discussed the update to his company’s display advertising platform. What problem is this new update to the Criteo platform solving for the eCommerce marketer […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rubicon Project Worth $250 Million The Business Insider has let loose with – at the very least – some admirable link bait by publishing “The Digital 100: The World’s Most Valuable Startups.” Checking in at #49 is The Rubicon Project ($250 million estimated value) […]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Facebook is mothballing its conversion tracking tool which allows advertisers to close the loop with users who clicked on a Facebook display ad to a landing page and conversion funnel outside of Facebook. MediaPost’s Mark Walsh quotes a company statement which read, “Moving forward, we will continue to invest in tools that help marketers better […]

Hari Menon is CEO of Tumri, Inc., a dynamic marketing solutions company for display media. AdExchanger.com: What has happened with Tumri in the past year? Tumri has undergone a major shift in strategy and management in the last year. Tumri has always had a powerful technology platform that has allowed us to deliver on a […]

DoubleVerify announced what it calls the “First Ever Trust Index” and a report on what the company sees as compliance to its brand safety metrics among a large group of ad networks, demand-side platforms (DSPs), exchanges and publishers. Read the release. And, download it here (sign-up required). DoubleVerify CEO Oren Netzer discussed the research. AdExchanger.com: […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Ready To Gobble Up Start-ups? According to PaidContent’s David Kaplan, AOL CEO Tim Armstrong said at a Goldman Sachs conference that despite AOL’s lagging performance in display this year, things will be improving in 2011. But, more cost cutting will be ahead: “We […]

Adchemy announced today a “SaaS software solution to extract underlying intentions from keyword search terms” for paid search ad targeting purposes. In addition, “Accenture Interactive, a business within Accenture that offers services that cover all aspects of digital consulting, marketing analytics and media management, is teaming with Adchemy to develop industry-specific WordMaps for the telecommunications, […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Alan Pearlstein, CEO at Cross Pixel Media. I believe that retargeting has flaws and any active participant should be aware of them before engaging in the tactic.  The […]