Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Merges Print and Digital Sales AdAge reports that Time is fusing the mighty forces of its print and digital corporate sales, the two units that handle the media giant’s biggest advertisers. Assuming the wheel of the hybrid vehicle is Leslie Picard, previously the […]
Petsky Prunier provided investment banking services in today’s announced acquisition of ClearSaleing by GSI Commerce. Sanjay Chadda, Partner & Managing Director at Petsky Prunier discussed the transaction. AdExchanger.com: How long was the deal in the making? What’s your view on M&A momentum currently? SC: As a high profile company and given its #1 ranking in […]
GSI Commerce announced today that its Global Marketing Services division has acquired Columbus, Ohio-based, attribution analytics firm ClearSaleing. From the GSI Commerce release: “The acquisition of ClearSaleing broadens and deepens the division’s portfolio of marketing services offerings and overall market position. Terms of the deal were not disclosed.” Read more. Chris Saridakis, CEO, GSI Global […]
Gil Elbaz is CEO of Factual, an open data platform. AdExchanger.com: Looking at your experience when you sold Applied Semantics to Google (which became AdSense), what is relevant today with Factual? GE: Applied Semantics was founded to develop and take advantage of it’s natural language understanding technologies which extracted meaning from unstructured data, and AdSense […]
There appears to be good momentum in digital advertising for ad verification solutions, but where does it all end up? Can a “point solution” evolve into a sustainable, long-term business within the ad technology stack? I’d argue more “points” will need to be added – especially if these companies want to “exit.” But first, let […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hamman Heads To Chango Parting is always tough, especially when you started the display media group at your digital marketing agency. Dax Hamman is giving up the reigns on the display media group at iCrossing — acquired by Hearst this past summer for a […]
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Zach Coelius, CEO, Triggit. As the debate about the use of user data or “privacy” on the Internet swirls around us, a cacophony of voices are yelling that unless we adopt their policies the […]
Wednesday, demand-side platform Turn announced the closing of a $20 million Series D round of funding led by Greenspring Associates and existing investors Norwest Venture Partners, Trident Capital, Shasta Ventures and Focus Ventures. Read the release. Turn CEO Bill Demas discussed plans for the new funds and industry trends. AdExchanger.com: Do you identify Turn as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Display Declaration Even as rivals Yahoo and Google claimed easy display revenue increases in 2010, AOL continued to struggle. The company was in the midst of a major overhaul of its ad systems and approach CEO Tim Armstrong cautioned many times. Over the […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
“Hey! That data is valuable – we want it back!” The recent blow-up between American Airlines and Orbitz may be the beginning of a larger trend as aggregators fight to keep participants in line and provide value for their co-operative (the airlines) and the consumer. In case you haven’t been keeping score at home, the […]
Joe Casale is CEO of Casale Media, an online advertising network. AdExchanger.com: How has Casale Media business changed in the past 12-24 months? JC: Business has grown substantially. We are seeing more demand from big brands that have already taken the plunge into digital. These companies understand that it takes a lot of budget to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Millennial Money Having $27.5 million in its latest funding round, mobile ad network Millennial Media may just be up to the task of staying independent and staying in the game against the two competitors, Apple and Google. The company claims that revenue tripled last […]
Social targeting firm 33across announced a Series B, $9 million investment led by “Flybridge Capital Partners with participation from Series A investors, First Round Capital and QED Investors.” Read the release. 33across CEO Eric Wheeler discussed plans for the new funds and company strategy. AdExchanger.com: Can you drill down on the “Technology, Product and Sales […]
Yesterday, technology media company Ziff-Davis, led by former Time Digital President Vivek Shah, announced a new advertising platform called BuyerBase, which leverages publisher network targeting data and buys across other inventory supply sources on behalf of advertisers. According to the release, “BuyerBase collects, scores and analyzes data from more than 100 tech content and commerce […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. One Good Turn One of the early ad networks to morph into a DSP, Turn Inc. has closed a huge $20 million in Series D funding led by Greenspring Associates. Turn will use the new capital to fund its “explosive growth,” build up its […]
Yesterday, media buying solutions company [x+1] announced that it has raised a Series B round of financing to the tune of $10 million led by Intel Capital with additional funding coming from existing investors Advanced Technology Ventures, Blue Chip Venture Company and Hudson Venture Partners. According to the release, “the funding will be used to […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is Spanfeller Media Group CEO Jim Spanfeller who recently answered the following question during a conversation with AdExchanger.com… […]
For all the noise in the past year around the demand-side platform (DSP) in display advertising, it seems worth re-visiting what this and other related trends – such as sell-side platforms, data exchanges, data management platforms, ad exchanges – are all about. I’d say, at its core, it’s about media moving to one channel for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here Ads Vs. E-Commerce Although the year-old advertising recovery is set to maintain its positive trajectory through this year, most publishers remain gun-shy after the severe downturn. That caused them to look more to e-commerce to supplement lost ad revenues. J.P. Morgan senior analyst Imran […]
Aol had a busy year in 2010 as it announced its Project Devil initiative, made several acquisitions (5min, Pictela, TechCrunch and more) and continued its transition from as a standalone public company after being spun out from Time Warner in December, 2009. Aol’s Jeff Levick, the company’s President of Global Advertising and Strategy, discussed Aol’s […]
(Make sure to read the follow-up to this article that looks at “below the fold” impact on the AdExchanger.com retargeting campaign.) Shield your eyes! AdExchanger.com is “opening the kimono” on its recent retargeting – or do you say “remarketing” – campaign. Disclaimer: the following should not be perceived as an endorsement of the vendor used […]
One last prediction for 2011 from new Geomentum CEO Sean Finnegan who writes: “A serious shift of focus and funds towards the Utility aspect of Advertising as Brand Marketers place real emphasis on Engagement over Exposure. Brands will increasingly adopt accountable, functionality based media vehicles that a customer embraces and use for their personal benefit. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdKeeper Gets $35 Million Oak Investment Partners has led a new round of funding in advertising collector tech firm AdKeeper. PaidContent’s David Kaplan talks to AdKeeper CEO Scott Kurnit and says, “In terms of marketing it to consumers, AdKeeper does have one small advantage […]
What a year! The acronym barrier has been broken time and again as data-driven media gains speed across digital channels. Can 2011 top 2010? You bet. And in honor of the rollicking year ahead, all of the ad ecosystem’s predictions for the coming year from AdExchanger.com’s recent survey have been collected into one handy PDF. […]
Data exchange eXelate announced today its chief revenue officer Mark Zagorski will become CEO – a role previously held by Meir Zohar. Read the release. Zagorski discussed his new position and its responsibilities. AdExchanger.com: Why take on the CEO role? Who will replace you as CRO? MZ: After a great year of growth and investment, […]
In an AdExchanger.com exclusive, a nameless somebody known as “AdExchanger Fan” has sent a video shown during Yahoo! Right Media’s spa/conference known as “Right Media Open” in 2008. In the video, debauchery reigns as the Yahoo! Right Media team members take their bows. Participants include former RMX CEO Mike Walrath, Joanne Bradford, Jacob Ross, Antony […]
Adam Goldberg is Chief Innovation Officer of ClearSaleing. AdExchanger.com asked Goldberg about the latest advancements and traction with effective attribution modeling in digital advertising. AdExchanger.com: How does ClearSaleing approach attribution across channels and what are the coming milestones in cross channel attribution? Attribution modeling for an SEM direct response campaign seems pretty straightforward. AG: Today, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Blanket Tracking Ban Now that the ad industry is girding itself for new regulations governing the use of tracking cookies that follow users from site to site, the FTC’s inaugural chief technologist, Edward Felten tells ClickZ’s Kate Kaye that the commission merely thinks […]
