Rocket Fuel announced that it has raised another round of financing led by Nokia Growth Partners. Read the release. Rocket Fuel Inc. CEO George John talked about the new funds and company plans. AdExchanger.com: Having Nokia Growth Partners as a strategic partner and lead investor in this round would seems to indicate that Rocket Fuel […]
AdSafe Media announced their new Network Monitor platform today. According to the release, the new platform “enables [ad networks and publishers] to address their ad verification concerns while ensuring the highest possible monetization yield from their inventory.” Read the release. AdExchanger.com: How is the AdSafe Network Monitor platform different than the technology which was part […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VideoEgg Buys SixApart, Then Re-brands Six Apart, makers of the MovableType and TypePad blogging platforms, has been acquired by video ad network VideoEgg, which is re-branding itself as Say Media. ClickZ’s Zach Rodgers says, “The main driver of the acquisition was scale in social […]
DataXu announced the next update to its demand-side platform known as DX2 which the company says, “measures, buys, and optimizes ad placements across online, video and mobile display channels, on a real time, impression-by-impression basis.” Read the release. CEO Mike Baker of demand-side platform DataXu discussed the new update to the company’s media buying platform. […]
Microsoft Advertising’s Raj Kapoor announced the launch of “the Mobile Advertising SDK for Windows Phone 7 and Microsoft Advertising Exchange for Mobile, the industry’s first real-time, bidded ad exchange in mobile.” Read the announcement. Microsoft’s Jamie Wells, Director, Global Trade Marketing, Mobile Media and Jed Nahum, Director, Online Advertising Exchange and Channels, discussed the launch of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Netezza Is Acquired By IBM (For Now) New-digital-future infrastructure provider, Netezza, has been acquired by IBM as Big Blue (does anyone still call IBM that?) makes a play in the data storage and analytics business. CNN/Fortune writer JP Mangalindan says “IBM is clearly banking […]
Martin Lawson of media agency Maxus Global – which is under WPP’s groupm umbrella – was recently appointed Maxus’ Global Data and Insights Director. Previously, he was Head of Insight at digital agency i-level. From the release, much of Lawson’s work for Maxus “will focus on strengthening Maxus’s ‘Relationship Media’ offering, a new media agency […]
John Ramey is CEO of isocket, a direct sales, self-service ad platform. AdExchanger.com: What inspired you to create isocket? JR: Because the actual process of buying and selling most forms of advertising still sucks. The last company I started dealt with offline marketing – print, direct response, etc. The computer geek in me kept getting […]
Last Thursday Brand.net announced the launch of “MFP On Demand, the demand-side interface to its Media Futures Platform, in partnership with Digitas and one of its largest customers.” Read the release. Brand.net COO Andy Atherton discussed the new platform and its implications for the company as well as the futures and market concepts. How will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Certification And Self-Regulation MediaPost’s Wendy Davis reports that the Internet Advertising Bureau (IAB) will roll-out its second wave of strategy around self-regulation today as it will “launch a program to certify that online companies are in compliance with self-regulatory guidelines.” In addition, Better Advertising […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Chris Zaharias, SVP of Sales at Dapper, an online advertising technology company. Repeat after me: The #1 issue in retargeting is not privacy The #1 issue in retargeting is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Brings RTB To Its Mobile Platform On the Microsoft Advertising blog yesterday, Raj Kapoor, Global Director, Mobile Advertising Products, announced that real-time bidding (RTB) has come to the mobile exchange. He writes, “With this launch, Windows Phone 7 app developers can maximize their […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
From his recent “Ignite” presentation at a Google Zeitgeist event, investment banker Terence Kawaja of LUMA Partners breaks down the key levers driving the digital media industry (data, data, data) as well as the types of companies which will be involved in this ecosystem going forward. For those deep in the industry, you may know […]
Doug Chavez leads digital marketing for all Del Monte Foods brands. He discussed online display advertising and the opportunity for brand marketers with AdExchanger.com. AdExchanger.com: Is online display becoming more important to the marketer? Or is it a “backwater”? DC: The importance of display in an advertiser’s planning will vary for brands and DR advertising […]
“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. Why wasn’t I happier last week when The New York Times (NYT) rolled out Facebook Connect, allowing readers to “connect” through their Facebook accounts? After all, I’m […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Yahoo! Ad Formula On The Register, Cade Metz writes about economist/mathematician Preston McAfee who is evidently working on the Right Media Exchange as well as inspiring a sweatshirt worn by Yahoo! CEO Carol Bartz. Metz writes, “Bartz refers to the McAfee creation on […]
A reliable source indicates that News Corp’s Fox Audience Network (FAN) and Rubicon Project are in the final stages of putting together a deal to be announced in the next 24-48 hours. The specifics aren’t clear yet, but a News Corp acquisition of Rubicon Project would put Rubicon under the MySpace umbrella – not sure […]
Today, Peer39 announced that it is bringing its semantic technology to AppNexus’ real-time ad platform. Accordant Media Co-Founder Matt Greitzer comments in the release about its relevance to his company’s media buying needs: “With access to Peer39’s data, all impressions can now be relevant so we never have to buy Run of Network again.” AppNexus […]
David Cancel is CEO of Performable, a marketing platform technology company. AdExchanger.com: How is your experience as CTO of Lookery and Compete playing into what you’re doing with Performable? DC: Being a founder and CTO at Lookery and Compete were critical in my development, Performable is benefitting from both of those experiences. I don’t believe […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Wise On Madison Avenue And Tech In an opinion piece on AdWeek, MediaBank CEO Bill Wise warns Madison Avenue execs that they better find a solution to the increasingly automated nature of media – or else. He writes, “In an era when media buying […]
Auditude announced that a partnership with “Allied Pacific Sports Network (APSN), based in China and Hong Kong, to deliver dynamic insertion of advertising into live games online.” Read more. Auditude CRO Mike Gaffney discussed the company’s live event targeting capabilities and future plans. AdExchanger.com: What targeting options can you offer a marketer with insertion of […]
Criteo CEO JB Rudelle responds to the recent controversy – outlined in Ad Age and The New York Times – regarding the use of the popular online advertising tactic known as “retargeting” and its impact on consumer privacy. AdExchanger.com: There is a fairly active conversation happening in the marketplace with respect to targeting and consumer […]
In a press release, publisher-side yield optimizer AdMeld announced that it has hired Time Inc. executive Jason Kelly as its Chief Media Officer. Read more. Kelly discussed the new role and his view on the digital advertising space. AdExchanger.com: How has your previous experience – such as your executive role at Time Inc. – prepared you […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Devil And Big Aol Ads As large publishers look to create more compelling and higher yielding ads for marketers, the ad size keeps getting bigger. Last week, Undertone announced their “Page Grabber” ad. Now, Aol plans to re-enter the big ad fray. According […]
Andy Monfried is CEO of Lotame, an advertising technology company. AdExchanger.com: Lotame is on the Comscore list of ad networks? Overall, how do you position and differentiate Lotame today? AM: That’s a great question, and the answer is: It depends. For example, some agencies work with us as a one-stop shop for media procurement, creative […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RIM Ads Drumbeat Quickens If you think RIM is just focused on your Blackberry phone development, (buzzer sound) you would be incorrect. Rumored to be in-market for a mobile ad network, Research-In-Motion (RIM) has also filed for a patent of a digital-out-of-home technology called […]
Seth Levine is a co-founder and managing director of Foundry Group, an early stage technology venture firm based in Boulder, Colorado. AdExchanger.com: Why get into the venture capital side of the business? Do you ever get the entrepreneurial “itch”? SL: I first got into venture capital about 10 years ago and I love my job. […]
Netezza has sponsored a new white paper by Winterberry Group called, “Changing Mission of Marketing Data,” as the use of marketing data shifts online. The paper predicts, “U.S. marketers will more than double their annual spending on online-derived data sources over the next two years – investing as much as $840 million by 2012 on […]
