Yesterday, it was announced that video ad network Tremor Media had acquired ScanScout. In a trade industry article, Ad Age’s Michael Learmonth notes, “The combined Tremor/Scanscout served a collective 667.5 million video ads in September, according to ComScore, a close second to Hulu’s 794 million.” Read it. ScanScout CEO Bill Day will become the CEO […]
Glam Media launched GlamAdapt Automate, an online buying platform that the company says expands the capabilities of GlamAdapt, an ad serving platform. The new buying platform includes the technology that was acquired from the AdPortal acquisition in July. From the release, “GlamAdapt Automate is open and allows publishers to create premium packages that can run […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Inventory Grows 22% ComScore has released new figures that shows display ad inventory has grown a whopping 22% in one year. According to a press release, Comscore says “that nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third […]
“Ad Agents” is a column written by the agency-side of the digital media community. Adam Cahill is SVP, Director of Digital Media at Hill Holliday, a full-service communications agency. Last week I gave the presentation embedded below on DSPs and exchanges at ad:tech in NY. The premise of the presentation was that information is hard […]
Publicis’ VivaKi Nerve Center CEO Curt Hecht recently discussed Vivaki Nerve Center (VNC) momentum and the renewal of VNC’s agreement with Google as reported by The New York Times here last week. AdExchanger.com: What exactly is the agreement VivaKi Nerve Center (VNC) which just renewed with Google? Are there guaranteed minimum spends by VNC, for […]
JT Batson is President, DDS Digital at Donovan Data Systems, a supplier of back office systems to the agency market. AdExchanger.com: Let’s start at the beginning – what intrigued you about coming to Donovan Data Systems (DDS)? JTB: I was attracted by the scale and the sandbox. DDS provides media transaction systems for media buying […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Buys Diapers, Retargeter Next? Amazon has laid down a half-billion dollars to buy up another electronic commerce “good idea,” Diapers.com. Soap.com is also a part of this deal as Fortune sleuth and reporter Dan Primack details what Amazon gets, “A rapidly growing company […]
Right Media chief Ramsey McGrory discussed RM’s new Audience Sharing product and answers to a selection of questions from Tuesday’s Right Media forum. AdExchanger.com: What is the purpose of Audience Sharing? RM: Audience Sharing enables Segment Owners and Segment Users to share, manage and monetize audiences at scale. Advertisers have a very specific audience in […]
Interclick reported on Tuesday a record Q3 2010 and announced that founder/president Michael Katz will assume the CEO title. Highlights from the earnings release include 84% year-over-year revenue growth and a 68% increase in gross profit to $12.2 million. Read the earnings release (PDF). Reuters reports that the company is expecting Q4 to be even […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vibrant Media IPO It appears in-text advertising technology company Vibrant Media is headed to the public markets. TechCrunch’s Robin Wauters summarizes a recent interview by Vibrant CEO Doug Stevenson who said that “Vibrant Media has ‘all the elements in place’ for a public offering […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Jeremy Longinotti is Senior Vice President/General Manager, Audience Targeting, of eBureau, a lead verification and audience targeting solutions company. AdExchanger.com: First, please share a background on the company’s different business units or channels. JL: eBureau has been helping consumer-focused businesses find their next customer since 2004. We provide a powerful suite of predictive analytics and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Right Media Intros Audience Sharing Right Media Exchange announced new features – including audience sharing – at its Right Media forum this week in New York City. From the Right Media blog, Ramsey McGrory, VP & Head of Right Media says, “Audience Sharing provides […]
TRAFFIQ announced yesterday the addition of real-time bidding capabilities to its platform and the launch of TRAFFIQ Trading Desk which “gives advertisers the ability to buy into the majority of exchange inventory across the web.” Read the release. TRAFFIQ Chief Product Officer Eric Picard discussed the new trading desk and its features. AdExchanger.com: Now that […]
Amit Avner is CEO of Taykey, an online advertising technology company. AdExchanger.com: Please provide a bit of background on you. And, where did you get the idea for Taykey? I’m 25 years old, from Israel, now living in New York. I started the company 2 years ago with my co-founder, Itay Birnboim, and later we […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New OPA Study Touts Display The OPA is back! – as Mediaweek’s Mike Shields looks at a new report from the Online Publishers Association (OPA). He capsulizes it as follows: “The Online Publishers Association is so adamant about convincing traditional brand advertisers that good […]
Following up a report from earlier today on AdExchanger.com, yet another reliable source says that Dotomi is being acquired by Aol as CEO Tim Armstrong reaches to his company’s cash and stock to add a quality retargeting solution. Given recent strategic AOL moves such as Project Devil which brings an integrated, “big ads” approach to […]
A reliable source has informed AdExchanger.com that performance marketing company Dotomi (AdExchanger.com Q&A from 2009) is in the final stages of being acquired by… fill-in-the-blank. Yes, I’m sorry to say I don’t know who it is. But my source has been rock-solid in the past and says the Dotomi exit is about to happen as […]
Yesterday, online advertising technology and services company Collective announced its new Collective Exchange. According to a press release about the Exchange, the new product “allows agency trading desks to directly access, and bid on, Collective’s premium, brand-safe inventory and extensive audience data.” Read more. CEO Joe Apprendi discussed the announcement and its implications. AdExchanger.com: Why […]
Online advertising technology company AudienceScience announced its new AudienceConnect product which “pairs premium publishers who wish to optimize yield and maintain content quality with top-tier advertisers and agencies seeking to associate their brand with select publishers to dramatically increase conversion and overall advertising effectiveness,” according to the release. Read more. CEO Jeff Hirsch talked about […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 2011 Wild Card Reuters looks at the growing momentum in the media sector, but says, overall, their remains cautious optimism, at best. Reuters Paul Thomasch writes, “The wild card is 2011. If the job market improves and housing shows signs of life, consumer sentiment […]
Here’s the press release (read it): Regarding the funding, “The Rubicon Project also announced an $18 million round of funding, bringing total financial investments to $60 million. The current financing round included funding from News Corporation, Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, NBC Universal’s Peacock Equity Fund and Jarl Mohn. the Rubicon Project […]
Today on the Yahoo! Advertising blog, Yahoo! announced its new “Personalized Retargeting” product which it claims can “turn prospects into customers at an even higher rate than standard retargeting—and you’ll only pay for clicks or conversions.” In addition the company announced the rebranding of its ad network calling it the ‘Yahoo! Network Plus’ ad network, […]
Video ad marketplace Adap.tv announced recently that it is seeing “a 92 percent average monthly growth rate for video ad views within its marketplace since the launch in February 2010”. Read the release. Adap.tv founder and VP of Product Teg Grenager provided some perspective on recent developments at his company. AdExchanger.com: Historically, there has been […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Group Hockey Stick For an ad holding company, WPP Group’s 3rd quarter 2010 financial growth surprised at it grew more than at any time in the past 10 years with a 7.5% increase in revenue to $3.6 billion which was helped by strong […]
Investment banking firm LUMA Partners – led by Terence Kawaja – announced that Brian Andersen, who recently headed corp development at Omniture, is joining LUMA Partners and opening the company’s Palo Alto office. Andersen discussed his new role and his view of the advertising landscape. AdExchanger.com: Why get into the investment banking business now? BA: […]
Announcement on Monday – likely regarding the acquisition of FAN assets… from the press release: the Rubicon Project Hosts Press Conference With CEO & Founder, Frank Addante LOS ANGELES–(BUSINESS WIRE)–the Rubicon Project will host a press conference to discuss company strategy and future growth plans. Who: Frank Addante, CEO and Founder of the Rubicon Project […]
Gurbaksh Chahal is CEO of RadiumOne, an online advertising network. You’re back on the ad network scene with your newest company after a successful and very lucrative exit with Blue Lithium when it was sold to Yahoo!. Why? Why not kick back? GC: To sit still is not in my DNA. I sold my first […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft’s Major Moolah Microsoft reported its fiscal Q1 2011 earnings yesterday and – woohoo! – they make a lotta cash their in Redmond: “Operating income, net income and diluted earnings per share for the quarter were $7.12 billion, $5.41 billion and $0.62 per share, […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
