Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc Puts Up Paywall Nieman Journalism Lab reported yesterday that Time Inc. may have put up a paywall for Time Magazine’s online site. Joshua Benton writes, “On almost every story that comes from the magazine, there’s this phrase: “The following is an abridged […]
Brett Wilson is CEO of TubeMogul, an online video, advertising and analytics platform company. AdExchanger.com: What problem is TubeMogul solving today? Seems like a couple, potentially. BW: The common theme among our offerings is that we help advertisers get their videos watched and watched longer by the right audiences. Currently we offer paid and free […]
Ad verification company, AdSafe Media, announced a $7.5 million Series B round of financing led by Atlas Venture and includes existing investors Founder Collective among others. The funds will be used in part to roll out products Network Monitor 2.0 and Content Rating API. Read more in the release. Co-Founder and CRO Kent Wakeford discussed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMind Offers Video Ad Tool MediaWeek’s Mike Shields writes that MediaMind (was Eyeblaster) is now delivering the Video Ad Selector tool to CBS as it looks to solve this problem: “Display ads are often too small, or too tucked away to the side to […]
Andrew Weissman is founder and COO at Betaworks, which invests in and operates Internet and digital media companies. AdExchanger.com: There’s been a lot of good buzz about Betaworks recently. Why do you think that’s the case? AW: Luck? Right time at the right place? Our companies speak for themselves; to the extent there is attention […]
Amir Nathoo is CEO of WebMynd, an advertising technology company. AdExchanger.com: Where did the idea come for WebMynd? My co-founder, James, and I were intrigued by the power that browser apps on Firefox provided, and wanted to see how we could use them to make navigation simpler. We built several little apps and users loved […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple Allowing Google Ads “Apple Inc. doesn’t appear to have barred Google Inc. and others from selling targeted ads inside iPhone and iPad applications, after implying several weeks ago that it might do so,” says The Wall Street Journal. But, the ability to block […]
AudienceScience announced that is has acquired ad network, Wunderloop, as AudienceScience looks to broaden its reach in the European market. According to the release, “Wunderloop offers the possibility to precisely reach target groups on the Internet and was the first company in Germany to qualify for the European Union-backed ‘EuroPriSe’ seal for exemplary privacy protection.” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Acquires All Travel Intenders For $700 Million Google is about to get its hands on travel search data as it announced the acquisition (for $700 million in cash) yesterday of ITA, a critical provider of search software to the airline industry for online […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Real-time ad platform AppNexus and Collective, “a media and technology solutions provider for display advertising,” announced yesterday that Collective will integrate with AppNexus’ ad platform and leverage its tools and inventory, which includes the major ad exchanges like Google’s DoubleClick and Microsoft’s AdECN. Read the release. Collective EVP Jerome Fitzgibbons discussed the partnership and Collective […]
(Almost) All the big Google names came out on Tuesday to meet with members of the press and reiterate Google’s firm commitment to succeeding in display advertising. Execs presenting and answering questions were as follows – think of them as the Display Ad SWAT Team -or DA SWAT: Neal Mohan, VP of Product Management Henrique […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Brian O'Kelley, CEO at AppNexus. Ad networks are an integral part of today’s display advertising ecosystem and I find the oft-cited reports of their demise greatly exaggerated. In […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DSP Chango Gets $1.4 Million Demand-side platform Chango (AdExchanger.com Q&A) which is focused on bringing search and display together announced in a release that it has raised $1.4 million in Series A financing from “Metamorphic Ventures and Geoff Judge [which adds] to their existing […]
On Monday, DataXu released insights from a recent sample of client display ad campaigns that showed creative has more impact on conversions than context or audience. Read more on the DataXu blog about “Beyond Audience: What Drives Campaign Performance?” And, download the one-sheeter (PDF). Sandro Catanzaro, VP of Products at DataXu, discussed the study’s findings. […]
Tom Chavez is an entrepreneur, technologist, musician, and family man residing in San Francisco. He was the founder and CEO of Rapt Inc., and following the acquisition of Rapt by Microsoft, he served as General Manager of Microsoft Advertising’s Online Publisher Business Group. I’d like to take a moment to respond to Tolman Geffs recent query, […]
Click Forensics announced that today that it has closed a “$6 million Series C funding round led by Austin Ventures with participation from Sierra Ventures and Shasta Ventures.” Read the release. Click Forensics CEO Paul Pellman discussed the company’s strategy going forward. AdExchanger.com: With the $6 million, what can you share about what you’ll do […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Spanfeller Re-appears Jim Spanfeller’s new company is closing a $2 million investment round and that “backers include RRE Ventures, Greenhill SAVP, Softbank and Lerer Media Ventures,” according to Peter Kafka of All Things D. Kafka adds that the former Forbes.com CEO’s business strategy will […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Amiad Solomon, Founder & President at Peer39. Look up the word “remnant” in a dictionary and you’ll find definitions that pretty accurately describe how the word is used […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Goes For Scarcity, Custom PaidContent’s David Kaplan writes that MSNBC.com’s new single-page, site redesign “promises to do an end with clicking on stories and on ads.” There still seems to be a bit of clicking when AdExchanger.com took a look but the MSNBC […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ajay Sravanapudi, CEO at LucidMedia. Nearly every online marketer is concerned with transparency and brand safety. These seem to be the biggest roadblocks to brands embracing display. A […]
Andy Robinson is CEO of Grocery Shopping Network, an online ad network. AdExchanger.com: What problem is Grocery Shopping Network solving? GSN enables grocers to significantly expand digital shopper engagement, value and total in-store and online sales. Likewise GSN provides a means for advertisers to reach and target their best customers on a per store basis […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brand Dollars Coming Brand dollars are coming online in a big way if Unilever CMO Keith Weed is to be believed. ClickZ’s Zach Rodgers covered the conference and says Weed suggested digital budgets will double in the coming year. Rodgers writes, “In some countries, […]
Tyler Fitch is Director of Yield Management at Mindjolt, an online games company. Fitch discussed recent trends he’s seeing on the publisher side. AdExchanger.com: What’s the pitch on games advertising for advertisers? Seems tough – considering people just want to play their games and not look at ads. Actually it’s quite the opposite. Our users […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Eric Porres, CMO at Lotame. There’s been a lot of talk lately about the need for data transparency. That makes sense: With the increasing value of data collected […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IPG CEO Says Not So Fast Wait, maybe the economy isn’t bouncing back as quickly as everyone had hoped in the ad world? Michael Roth of ad holding company Interpublic Group tells Dow Jones Newswire, “We are encouraged by what we saw in the […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Triggit announced today that is has raised $4.2 million in Series A financing led by Foundry Group and Spark Capital. Read the release. Triggit CEO Zach Coelius discussed the new funding and his company’s plans. AdExchanger.com: Please share the details on your latest round of funding. ZC: Santo Politi from Spark Capital and Seth Levine […]
