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A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Yesterday, media buying technology company MediaMind (stock quote: MDMD) offered its stock in the public markets for the first time ever as the company’s IPO priced 5 million shares at $11.50 – well below the original $14-16 price range that the company was shooting for a week ago. As of this writing, the stock was […]

Gill Brown is vp of ad sales for LookSmart, an online advertising network. The company recently reported second quarter 2010 financial results. Click here (PDF). AdExchanger.com: What is LookSmart’s core focus today? GB: The core focus for LookSmart is growing our PPC advertising network to the benefit of both our advertiser clients and our publisher […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Addressing Television Addressable TV took another step forward yesterday as Google announced a deal with satellite TV provider DirectTV. Julie Boorstin of CNBC writes about the new partnership: “And this could really transform the TV ad business by enabling demographic targeting on a […]

Scott Knoll is SVP of Display Media for Datran Media, a digital marketing technology company and owners of Aperture. AdExchanger.com: Looking at the industry as a whole since last we spoke, what surprises you about what’s happened in the industry in the past year? SK: There is a graph that I like to draw (often […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rothenberg Unloads On “Spy” Story Creators In the USA Today, Internet Advertising Bureau (IAB) chief Randall Rothenberg makes it clear that his organization doesn’t support the recent “spy” case introduced by The Wall Street Journal. He writes, “A wild debate is on about websites […]

Recently, ValueClick bought financial information site, Investopedia, from Forbes for $42 million in cash. Read the release. The Jordan, Edmiston Group’s (JEGI) Co-President Tolman Geffs, which helped facilitate Forbes’ sale of Investopedia to ValueClick, discussed the trandsacation as well as overall mergers and acquisitions trends in the media space. AdExchanger.com: Can you discuss a little […]

Vikram Sharma is CEO of ShopLocal, a multi-channel online services company. AdExchanger.com What problem is ShopLocal solving today? VS: ShopLocal solves the problem of achieving in-store traffic toward key promotions and deals in an age where consumers have multiple options to purchase that don’t require them to actually physically visit their local Walgreens or JCPenney. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Winning TV, Losing Online If TV has a bigger audience then online, and Fox leads CNN on TV, then why is CNN winning the online wars? That’s the question Mike Shields reviews in Mediaweek. Theories on the CNN lead range from it’s just better […]

“Ad Agents” is a column focused on the agency-side of the digital media community. Matt Greitzer is the Co-Founder of Accordant Media, a media buying and optimization company. “What do agencies do, anyway?”   In my twelve years in the agency business I never heard this phrase posed to me directly (though I often felt it […]

Last Wednesday, WeShop, a consumer-focused, group buying network currently in private beta announced a $4.25 million Series A round of investment with participation from Jonathan Miller of News Corp, and Martin White, and Carlos Sala, “respectively the former Founder/CEO, and CFO, of Abacus Direct, which was sold to Doubleclick in 2000.” Read more. CEO Antony […]

Mike Sands is President and CEO of BrightTag, a data management platform company. AdExchanger.com: What problem is BrightTag solving? Website owners have lost control of the data on their site. They increasingly don’t know what data is being collected, what it is being used for or if third parties are in compliance with privacy regulations. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Demand Media Going For IPO Demand Media is preparing for an IPO which will give the company a $1 billion valuation according to securities filings. Among the first to take note was All Things D’s Peter Kafka who writes that if the company achieves, […]

Online advertising network InterCLICK announced its second quarter 2010 earnings on Wednesday. According to the release, “Revenue was $21.7 million in Q2 2010, a 103% year-over-year increase. (…) Gross profit was $9.6 million in Q2 2010, up 102% year-over-year.” Read more. InterCLICK president Michael Katz discussed his company’s financial results and industry trends. AdExchanger.com: Looking […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Armstrong On AOL’s Ad Desk Aol CEO Tim Armstrong alluded to the financial markets and DSPs in a phone call with PaidContent’s David Kaplan after Aol’s recent earnings release. Armstrong described upcoming plans for Ad Desk: “And this is probably not the best analogy […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

David Cohen’s TechStars went off without a hitch as the mentorship-driven, seed stage investment organization presented 11 new web and software startups in Boulder, Colorado today. Only one of the companies could be classified as “pure play” ad tech: out-of-home marketplace ADstruc (AdExchanger.com Q&A), which announced it is closing in on a fairly sizable initial […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Alan Pearlstein, CEO at Cross Pixel Media. I have been overwhelmed by Zappos retargeting ads recently. Apparently, I am not the only one. Michael Learmonth wrote a piece […]

Hooman Radfar is CEO of Clearspring, a social data and solutions provider. AdExchanger.com: Why are you entering the online audience space now? HR: Clearspring has always been focused on creating innovative data-driven, technologies to connect publishers and advertisers to users of the social web.  Over the last couple of years, we have done that by […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reports Q2; Display Weak Aol missed Wall Street expectations as it reported its second quarter earnings which showed a huge drop largely due to the $1.4 billion write-off of social network Bebo which it sold for next-to-nothing in the quarter. GigaOm’s Matthew Ingram […]

Earlier this week, Turn announced a major update to its demand-side platform, Turn Media Platform v2.5, which “includes a streamlined workflow and automated campaign analyzer.” Read the release. Philip Smolin, GM Platform Solutions at Turn, discussed the update to Turn’s DSP as well as his company’s approach to service, and industry trends. AdExchanger.com: Beyond simplified […]

VisualDNA announced a new product it just launched with the Mirror Newspaper Group (see it) in the UK. The company calls it a “new publisher product that effectively provides them with a form of DSP (demand-side platform) for their entire audience.” CEO Alex Willcock of Imagini Holdings Limited, an advertising technology company and makers of […]

Tod Sacerdoti is CEO of BrightRoll, video advertising technology company, makers of the BrightRoll Exchange (Read today’s release.). AdExchanger.com: Why does the exchange format lend itself well to video? TS: The primary reason the exchange format lends itself to online video is because the automation of media buying and selling provides efficiencies and liquidity for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WSJ WTK: TagMan, X+1 The Wall Street Journal’s What They Know series, which looks at what it calls “spying” by the data-driven digtal ad industry, continues as TagMan GM Jon Baron discusses how his company manages cookies and tags, “We care about tags. (…) […]

eXelate announced today that it has raised a “$15 million second round of funding led by Silicon Valley’s Menlo Ventures with participation of Israel’s Carmel Ventures, who led the company’s $4 million ‘A’ round.” Read the release. CEO Meir Zohar discussed the implications of the funding as well as impact of the data market on […]

Dapper announced its new Dapper DisplayDR, as a full- or self-service option, and which offers among other capabilities the ability to transform “a product catalog into an automatically updating, live feed” which can then be used for ad targeting.Read the release. Dapper CEO James Beriker discussed his company and the new self-service offering. AdExchanger.com: Why […]

“Networking” is written by members of the online advertising network community. Today’s column is written by Kirby Winfield is President and CRO of Mpire’s AdXpose. On a recent conference dais, Scott Knoll from Aperture shared a deceptively simple insight in regards to the topic of audience buying.  He pointed out that simply buying an audience […]

PRESS RELEASE

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The WSJ And Data Collection In a detailed opinion piece, BlueKai CEO Omar Tawakol takes issue with the recent Wall Street Journal article series called “What They Know” and adds, “is misleading at best and damaging to the online industry at its worst. We […]

Chris Lien is CEO of Marin Software, makers of a paid search management application. AdExchanger.com: How do you respond to some who say that the world of SEM management has been commoditized? How does Marin Software differentiate? The only way the paid search management tools market will become commoditized is if paid search were to […]