Marc Poirier, co-founder and CMO, Acquisio, discussed his company’s new partnership with buy-side platform The Trade Desk which will integrate the company’s PPC platform into The Trade Desk’s platform (Read more in the release.). AdExchanger.com: This is the first time I’ve heard of a search PPC platform from one company being integrated into a DSP […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now Targeting Geo Apple is readying “precise” geotargeting on its iAd platform if a recent update to its privacy platform is any indication. The L.A. Times Tech blog reports that “the company added a paragraph noting that once users agree, Apple and unspecified ‘partners […]
Lijit announced that it has raised $6 million in Series D financing from existing investors Foundry Group, Boulder Ventures and High Country Venture. This put their total to-date for funds raised at $18.3 million. Read the release. Lijit CEO Todd Vernon discussed the new funds and the product road map as it relates to data. […]
Scot McLernon is Chief Revenue Officer of YuMe, a video ad platform and network. Looking at your experience with CBS Marketwatch and CBS Interactive, what key learnings are you bringing to YuMe? It certainly feels as though I’ve seen this movie before. In 2000, when I was at CBS MarketWatch, we were breaking new ground […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Consolidation: AdKnowledge At It Again AdKnowledge has acquired CPA network Hydra Group for an unknown amount Having previously purchased MIVA and Lookery’s media business among other acquisitions, the company is looking to become the biggest player in the affiliate world. In the release, Adknowledge […]
Josh Jacobs is SVP of Brand Advertising Products & Marketing at vertical content network Glam Media. What will happen to Glam Media‘s publisher inventory? Does it all get folded into GlamAdapt? JJ: Glam Media has migrated the more than 3000+ sites in our Vertical Media network to the GlamAdapt platform. Today, GlamAdapt is delivering on […]
Better Advertising CEO Scott Meyer discussed the imminent launch of Power I via multiple online ad campaigns. Read more from Ad Age. With the launch of “Power I,” does this mean you’ve won the competition to provide a self-regulation tool for the ad industry as it relates to a consumer’s online privacy? If not, when […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Display Gets Makeover The Google Content Network went into the re-branding machine as Google looks to align its products and services associated with display advertising. Now known as “Google Display Network,” VP of Product Management Neal Mohan writes on the Inside AdWords blog, […]
Adap.tv announced last week that TidalTV, an online video ad platform, will be “the first to utilize adap.tv’s recently-announced real-time bidding (RTB) interface” and buy from Adap.tv’s “premium” inventory pool of online video ad placements. Read the release. Toby Gabriner, President of Adap.tv, discussed the new partnership and details on the Adap.tv marketplace. You note […]
Bill Todd is General Manager of ValueClick Media, an online marketing services provider and division of ValueClick. AdExchanger.com: First, please provide a quick top line on ValueClick and the business ValueClick Media addresses. BT: ValueClick Media is a division of ValueClick, Inc., a global online marketing services provider whose other divisions include Commission Junction (affiliate […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Havas Partners With SEM Platform Havas Digital announced that it had selected KENSHOO as “their primary technology provider and partner for search engine marketing.” Actually… the partnership seems broader than that as KENSHOO’s platform will “consolidate search, social and mobile campaign management and optimization,” […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Trada, a PPC marketing campaign marketplace, announced this week that in the interest of servicing agencies who “were being asked by their clients to offer paid search…and it wasn’t an area that agencies necessarily cared about,” the company has updated it’s marketplace to make it easy for agencies to use. Read more on the Trada […]
During last week’s Internet Retailer Conference In Chicago, AdExchanger.com spoke to Mike Afergan, CTO and SVP of Advertising Decision Solutions (ADS) at Akamai about the company’s digital advertising products including its new “pixel free” solution as well as industry trends from Akamai’s point-of-view. Read the release on Pixel Free. The Ecommerce Pitch and Pixel Free […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL On Verge Of “Abandoning” Bebo Actually, the vernacular here is “abandoning” as AOL, which bought Bebo for $800 million, will likely sell it for something around $10 million. As Mike Arrington points out on TechCrunch, it’s likely worthe more, but this gives AOL […]
Dilip Venkatachari is CEO and co-founder of Compass Labs, a real-time targeting technology company. AdExchanger.com: Please share some background on you. And, where did the idea for Compass Labs come from? Prior to co-founding Compass Labs, I led Google’s mobile monetization business and had responsibility for all of PayPal’s risk and fraud management, card and […]
Gil Beyda leads early-stage investment group Genacast Ventures, a part of Comcast Interactive Capital. Genacast Ventures invested in demand-side platform Invite Media prior to being acquired by Google as announced earlier this month. Beyda spoke to AdExchanger.com about the deal as well as momentum in the space. AdExchanger.com: Were you surprised that Invite Media sold […]
Data exchange eXelate announced that it’s putting the power in the hands of publishers by allowing them to create “stand-alone, exclusive, transparent data exchanges” for advertisers and agencies. Through eXelate, publishers control who gets access to its data according to the release. Read it. eXelate CRO Mark Zagorski discussed the announcement. AdExchanger.com: Please define what […]
Magnetic CEO Josh Shatkin-Margolis discussed the company’s $4 million in Series A funding led by Charles River Ventures, Ron Conway and NYC Investment Fund bringing total investment to-date to $5.25 million. According to the release, existing investors Founder Collective and IA Capital Partners also participated. Link to release coming. How will Magnetic use the $4 […]
B2B data provider Bizo announced that it was partnering with BlueKai and making Bizo’s B2B data available through BlueKai’s exchange. Read the release. Bizo CEO Russell Glass discussed the deal and its implications. AdExchanger.com: What does this partnership say about the data business model as a whole? RG: Industry leaders are specializing on their core […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rubicon Project On Profit, People According to CEO Frank Addante from his Founders blog, sell-side optimizer Rubicon Project is going to start focusing on profitability. He writes, “We are on track to do $100M+ in revenue this year, and with discipline, will reach profitability […]
CEO Gal Trifon discussed his company’s new name and direction as Eyeblaster changes to MediaMind and focuses on data-driven, media buying solutions. AdExchanger.com: Where does MediaMind fit within the company’s product set? Do you expect it to be the focus for revenue generation for the company? Or is this just a re-brand and all of […]
For last week’s Digital Media Summit, GCA Savvian’s Terence Kawaja (maker of “A Few Good DSPs“) mashed up a music video version of Nickelback’s “Rockstar” with a range of technology and media “stars” in a sunnier update to his video from last year called Mad Avenue Blues. Do you recognize all the faces of “Tech […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Top Sites And Brands Nielsen released its May 2010 figures for most popular websites and brands. For sites according to U.S. unique visitors, Google was #1 with 160 million uniques and Facebook was #4 with 125 million uniques. But Facebook crushes all the big […]
Publicis’ VivaKi Nerve Center CEO Curt Hecht recently discussed some of the latest updates with the Nerve Center. AdECN Integration Via AdECN Invite Media And Google Interoperability VivaKi Nerve Center Targeting Europe Using Ad Networks BlueKai Partnership Brand Safety And Possible Verification Partner On Moving To Paris, Kenny Departure Audience Buying For Video, The Pool […]
Last Thursday amidst the Internet Week hoopla in New York City, ad technology and media company luminaries gathered at BMO Capital Markets 2nd Annual Advertising & Marketing Services Conference. In the private company track, this writer had the pleasure of guiding discussion among participants John Mellor, VP, Strategy & Biz Dev at Adobe/Omniture, Epic Advertising […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rosenblatt Takes Chair With Ex-DoubleClick Ad Exchange-er Former DoubleClick exec David Rosenblatt is throwing his hat into the group shopping (think GroupOn? We’ll see.) as Reuters says he’s the chairman of a company called Group Commerce, which describes itself on its website thusly, “Our […]
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Auren Hoffman, CEO, Rapleaf. The online advertising industry is going through rapid and exciting changes. In the past two years, we’ve moved from a publisher-centric model to a network-centric model and now to a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Consolidation: ADISN Sold Battery Ventures-funded ADISN has been sold to community forums owner, CrowdGather, for $5.5 million in stock according to PaidContent’s Joseph Tartikoff. See last year’s AdExchanger.com Q&A with ADISN here when the company was positioned as a creative optimization technology company. Read […]
