Is Rubicon Project on the verge of announcing the acquisition of Fox Audience Network assets as previously reported here on AdExchanger.com? It looks like it all may – MAY – go down on Monday if one infers from this email sent to Fox Audience Network MyAds advertisers this evening. Dear Advertiser, We’re reaching out in […]
Mike Leo is CEO of Operative, an online advertising systems company. (Editor’s note: Operative acquired Solbright last week – read more about the acquisition from Adotas’ Gavin Dunaway. And, read the release.) AdExchanger.com: Seven years as CEO and President for one company is not the norm for digital. Why does it make sense for you? […]
PerformLine annouced a new product recently aimed at the online education marketing space called PerformMatch™ BPS which “is a set of compliance rules for higher education marketers to proactively begin self-regulation of their online advertising campaigns against misrepresentations.” Read the release. PerformLine CEO Alex Baydin discussed his company’s new product as well as complexities in […]
In a press release, creative ad technology firm PointRoll announced new research that it says showed, “Through ad sequencing, advertisers can actively and frequently engage users on a one-to-one basis by developing an ad sequence based on a user’s previous exposure or engagement with ads. The study found that by using sequencing, advertisers are able […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Video Is Coming In an op-ed on AdWeek, Adap.tv’s Founder and VP of Product Teg Grenager makes a bold prediction: “Get ready, because in five years, half of TV ad budgets are going to shift over to online video.” He argues that TVs […]
Ari Paparo, EVP, Product Leadership at Nielsen, a media research and measurement firm, recently discussed with AdExchanger.com his new role, Nielsen’s initiatives in the digital space and his experience as an advertising product leader at Google. AdExchanger.com: Tell us about your new role and its responsibilities. AP: I’m in charge of online audience measurement and […]
On Tuesday, November 2, Yahoo! will be producing a Right Media forum in NYC as part of the ad:tech NYC hoopla. According to the forum’s info page, Right Media Exchange execs will “discuss core areas of focus, trust and safety, our extensible technology platform and new audience management capabilities.” Also, as part of the forum, […]
BlueKai recently announced a deal with SEM firm Efficient Frontier to provide “BlueKai Intent” which, according to a press release, provides marketers with “another way to buy in-market audiences — defined by existing search keyword lists — and reach them outside the walls of search engines with any media partner.” Read the release. BlueKai business […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Audience Buying Is King, Kinda AdWeek’s Brian Morrissey says that buying is moving from placement to the end user as audience buying swarms the digital display ad world. He writes, “Here’s how it works: Advertisers can hook into large ad exchanges and set a […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Marc Kiven, Founder and CRO BrightTag. Fall is upon us. It’s that time of year when experienced gardeners are preparing their plants for winter. It’s what you do […]
ClickForensics released a new study yesterday which said that “The overall industry average click fraud rate was 22.3 percent. That’s up from the 18.6 percent reported for Q2 2010 and the 14.1 percent rate reported for Q3 2009.” Read more from the release. ClickForensics CEO Paul Pellman discussed his company’s latest findings. AdExchanger.com: You note […]
Adam Singolda is CEO of Taboola, a video recommendation and advertising company. AdExchanger.com: It seems more and more content recommendation companies are getting into ads. Why does this make sense? AS: Advertisements that are suggested as content with high intent and context have long been the most productive and highest yielding online. Examples are Google […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Digital Grows In Publicis Agency holding companies continue to report revenue growth as Publicis is the latest to say that its 3rd quarter 2010 was positive. According to The Wall Street Journal, the company “posted organic revenue growth of 9.2% for the three […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
It was the final presentation at the Association of National Advertisers Masters of Marketing annual conference last Saturday, and maybe it was the most relevant if you’re a fan of data-driven, digital marketing. After all, anybody that announces, “My company will buy 20 BILLON display impressions in the fourth quarter of 2010,” as Intuit VP […]
Sebastiaan Schepers is Chief Operating Officer of BannerConnect, an online display advertising network. AdExchanger.com: Please provide a bit of background on BannerConnect. And, how is it tied to TechConnect? Officially, we started in 2001 when TechConnect was an IT service provider with a small network of technology and gaming publishers. However, the roots go back […]
Earlier in the week, Travel Ad Network (TAN) announced a Series C round of funding led by StarVest Partners. TAN consists of “more than 36 million monthly unique visitors worldwide” through its ad network of travel-related websites. Read the release. Travel Ad Network CEO Brian Silver discussed the funding process and the vertical ad network […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Recommending Self-Regulation According to MediaPost’s Wendy Davis, it looks like the U.S. Federal Trade Commission will recommend that the online advertising industry continue to move forward with new, perhaps improved, self-regulation efforts rather than recommending Congressional action and new laws. Quoting FTC member […]
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to break down the mobile display advertising channel. This is the first in a series of columns devoted to mobile display and its parts. Mobile display is earning an […]
Earlier this week, ad network Specific Media acquired video ad network BBE. This appears to be another step toward the company’s ultimate goal as CEO Tim Vanderhook told ClickZ “that the firm will seek to raise capital through an IPO at some point in 2011 if the financial climate allows.” Read more. Specific Media COO/Co-Founder […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Announces Earnings On the earnings call, Yahoo! announced its “revenue was $1,601 million for the third quarter of 2010, a two percent increase from the third quarter of 2009. Income from operations for the third quarter of 2010 was $189 million, an increase […]
If you asked an attendee at last week’s Association of National Advertisers’ (ANA) “Masters of Marketing” conference, “What was the highlight for you?” the answer was almost always, “I really liked P&G’s presentation on purpose-driven marketing.” To equate it to the data-driven, digital advertising world, as buzz goes, purpose-driven marketing (PDM?) is the new demand-side […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matt Shanahan, SVP of Strategy for Scout Analytics. Engagement is the unit of monetization in the ad world, yet engagement is not what is bought and sold in online […]
John Manoogian III is Founder of 140 Proof, which offers targeted, social stream advertising. AdExchanger.com: How has your previous experience ie. your work as a Creative & Technical Director at Organic informed the development of 140 Proof? JM: A core part of what Organic did when I was there was try to combine smart creative […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RPM Shoot-out: Egg Recall Vs. Lindsay Lohan Perfect Market (AdExchanger.com Q&A) has released a new study which it says shows that raw page views are not necessarily the best revenue strategy. Looking at Revenue Per Thousand Pages (RPMs) across what is presumably its own […]
Curt Viebranz is CEO of ad summos, an online advertising technology company. AdExchanger.com: A bit of background, first. Once you left Aol, which acquired Tacoda where you were CEO, did you know you would get back into the start-up ”game”? CV: Absolutely. First, I re-charged and hung out with my son. After that, it just took […]
Publicis MediaVest svp, director of publisher investment and activation, Robin Steinberg, and Sarah Baehr, svp, director of digital publishing solutions, discussed transformation occurring at their agency which serves the magazine publisher world and how digital is impacting that strategy. Baehr was recently hired by MediaVest after spending six years at digital agency Razorfish as head […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Specific Media Buys BBE Late Sunday, The Wall Street Journal confirmed that ad network Specific Media had bought video ad network BBE for “about $55 million (…) The deal was mostly paid for with cash but also included some stock in Specific Media. The […]
Last Thursday’s blowout quarter from Google included several highlights announced on the conference call (see transcript from Seeking Alpha): Search Retargeting – CEO Eric Schmidt still says “no”: “We have a pretty strong opinion that we are not going to do very much of it. The reason is that we take our end user data […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Tom Chavez is Founder and CEO of Krux Digital, an advertising technology company. According to recent analysis (PDF) presented by Tolman Geffs of JEGI, in 2011, roughly 30% of the ~$10 billion in display advertising spend will be via audience-based buying, representing […]
