Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Havas Partners With SEM Platform
Havas Digital announced that it had selected KENSHOO as “their primary technology provider and partner for search engine marketing.” Actually… the partnership seems broader than that as KENSHOO’s platform will “consolidate search, social and mobile campaign management and optimization,” according to the release. Read it.
The Threat To Facebook Isn’t Google
Jonathan Glick – whose day job is CEO of TLISTS, – discusses why Facebook doesn’t have a privacy problem but positioning risks. Glick writes, “And the real cost will be felt if and when a meaningful percentage of Facebook’s users come to see it as a place to share and consume media rather than as a place to communicate with family and friends.” Read what he means. (@inforarbitrage)
Lotame And OpenAmplify
Lotame is looking to scan the page and OpenAmplify will be there to help as MediaPost’s Laurie Sullivan covers the “deepening” partnership. Scanning the page, knowing the content and its sentiment “can help companies target ads and possibly change a negative perception into positive, especially when you’re talking about two brands that closely compete,” says Lotame CMO Eric Porres. Read more.
More On Rubicon Project
David Kaplan writes in PaidContent on recent re-positioning and changes by sell-side optimization company, Rubicon Project. Kaplan writes, “The Rubicon Project is doing a mix of hiring and firing as it brings in more automated services to meet clients’ demand for real-time bidding services.” Read more.
Permuto Gets Former Couponer
In a release, Ecommerce retargeting technology company, Permuto, announced that it has hired Jeff Weitzman as CMO. Weitzman’s experience includes stints as president and COO of Coupons.com, and at Yahoo! where “he led the Internet portal’s advertising operations and account management functions.”Read more.
Calling All Display Ads
From the Inside AdWords blog, Google Mobile Ads Senior Product Manager Surojit Chatterjee announces a new click-to-call feature for mobile: “With click-to-call, potential customers can connect with your business via a phone call when they use their favorite mobile apps or when they browse the web from their mobile devices.” Read more.
Asia And The DSP
From her seat in Asia, Sonal Patel writes on her AdSolver blog about DSP penetration in Asia. “APAC has put a toe into the muddy waters of ad exchanges and those who are savvy have adopted them but it’s still a new concept in Asia. The buzz word DSP has been mentioned by many agencies; most are not concerned yet but want to get a feel for the landscape in a year or so. The exchange will ultimately be leap frogged to the DSP in Asia.” Read more on the Asia-Pacific perspective.
Python Power
Brent Halliburton provides his thoughts on the recent Invite Media acquisition and says the Invite Media made a decision long ago that helped it with Google: “Invite Media is written virtually entirely in Python, the language of Google-ness. I would expect to see a more seamless transition to Google-ey-ness than we did with JotSpot, Feedburner, or DoubleClick […].” Read more.
Be Nice To Your Lawyer
On the IP Law For Startups blog, Jill Hubbard that being nice to your lawyer rather than treating them as chattle is the way to go. Hubbard does not hold back: “He may love the work but hate the hellish working environment that you the client have helped create. He may even hate you and your company because of your brutish behavior despite the impression he gives to you on the phone.” Read more.
People, People Who Need People
First Round Capital Principal Kent Goldman thinks that the people and target markets of any startup are more important that any product in a post on his personal blog. He writes, “The currency of an early stage business isn’t revenue or profit, it’s learning. Products and features are tactics employed to test and reach a market vision. After our data review, I’m more convinced of this than ever.” Read more.
Networks & Exchanges’ Chair
ContextWeb’s Jay Sears “has been elected as the new co-chair of the IAB’s Networks & Exchanges Committee. He will serve as co-chair with David Moore, the founder and chairman of 24/7 Real Media.” Read more.
