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»kenshoo

Apple Takes On Facebook; Snowflake Issues Challenge To Walled Gardens

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Direct Competitors? Apple unveiled new social features at its Worldwide Developers Conference on Monday as part of its forthcoming iOS 15 update for iPhones that could potentially position it as a more direct competitor with longtime rival Facebook. It’s the kind of stuff that... Continue reading »
by AdExchanger // June 9th, 2021 //
»
Google Under Fire For "Sweetheart Deals"; Vungle Buys GameRefinery

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sweetheart Deals? Ah Google, if it’s not one thing it’s another. Now, it seems that the Big G has also sparked the ire of small ad tech firms who say the company has entered into a number of revenue-share arrangements with select ad tech... Continue reading »
by AdExchanger // March 3rd, 2021 //
»
Walmart Launches Self-Serve Ad Platform, But Retail And Audience Data Isn’t Available – Yet

Walmart claims its programmatic advertising platform and ads API are ready for primetime. On Friday, Walmart Media Group (WMG), the retail giant’s advertising arm, released a self-serve portal so advertisers can directly buy on-site search and sponsored product ads on walmart.com. It also launched an API to make that inventory available through Teikametrics, Flywheel Digital,... Continue reading »
by Allison Schiff // January 3rd, 2020 //
»
Hootsuite: ‘We’re Seeing This Massive Shift Toward Imagery And Video’

For Hootsuite, it used to be all about text links on Twitter. Not so, anymore. The early Twitter client on Tuesday revealed native support for Instagram. So now, users can promote content on Instagram as well as across previously supported platforms like Facebook, Twitter, LinkedIn and Google pages. It also introduced recently link-to-buy functionality within... Continue reading »
by Kelly Liyakasa // August 5th, 2015 //
»
In The New Wave Of Social Marketing M&A, Facebook PMDs Call The Shots

The participants in a new race to snap up social marketing technology companies aren’t the usual enterprise software suspects. In the latest wave of consolidation, Facebook Strategic Preferred Marketing Developers (PMD) are buying each other. Search and social software company Kenshoo this week moved in on Adquant, a social ads platform specializing in mobile apps... Continue reading »
by Kelly Liyakasa // September 19th, 2014 //
»
Hearst’s ICrossing Brings Kenshoo Into The Fold – But Don’t Say It’s Giving Up On Its Own Tech

ICrossing, a digital marketing agency owned by publishing giant Hearst, unveiled Wednesday the beginning phases of a long-term partnership with marketing software provider Kenshoo. ICrossing will integrate its Connected Marketing Platform (CMP) with Kenshoo’s tools that automate and add intelligence to bids in paid search campaigns. The ability to automate campaign functions is a key... Continue reading »
by Ryan Joe // September 10th, 2014 //
»
Kenshoo Hires Brand And Agency Vet Doug Chavez To Help It Transcend Search

Search and digital marketing platform Kenshoo has hired Doug Chavez as global head of marketing research and content. Chavez will lead a group analyzing data from the Kenshoo platform and producing insights on the search and mobile advertising space. Chavez, previously SVP of emerging media at Universal McCann Worldwide, VP of marketing at RadiumOne, director of marketing... Continue reading »
by Chris Swanicke // June 25th, 2014 //
»
Mobile, Programmatic Media Draw Advertiser Budgets In Q4

With mobile accounting for more than 39.7% of all online traffic this Thanksgiving weekend – a 34% increase from Black Friday 2012, according to IBM’s Digital Analytics Benchmark – marketer investment naturally followed that growth curve. The mobile momentum continued Cyber Monday with IBM reporting that smartphones and tablets drove 30% of all online traffic... Continue reading »
by Kelly Liyakasa // December 3rd, 2013 //
»
Twitter's Ad Partners Say MoPub Buy Is Its Direct Response Moment

Twitter’s acquisition of mobile ad exchange MoPub came within two weeks of its acquisition of social TV analytics Trendrr and the wide release of lead-generation cards. These staccato moves, according to one Twitter Ads API partner company, are exactly what Twitter needs to counter Facebook's aggressive pipeline of ad products. “They’re doing a nice job... Continue reading »
by Kelly Liyakasa // September 11th, 2013 //
»
Twitter TV Ad Targeting Goes Live For All U.S. Advertisers

Twitter’s TV Ad Targeting product is now generally available to U.S. advertisers after a beta release this May, the company announced in a blog post today. “The results of the beta test reveal that the impact of using Twitter in combination with TV advertising is significantly greater than that of using TV advertising alone,” wrote... Continue reading »
by Kelly Liyakasa // July 23rd, 2013 //
»
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