Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turn Rolls Out DMP Swarmed over by the Google/AdMeld rumor last Thursday, Turn announced its “Turn Audience Platform” as the company positions its data management platform, or DMP, as a major part of its strategy targeting direct advertisers and agencies. Don’t worry media/DSP lovers, […]
If your favorite stars are in the digital advertising technology world (and why wouldn’t they be?), then last week’s Digital Media Summit in New York City was a star-studded affair. Co-produced by LUMA Partners and MediaLink, several hundred attendees came together to hob nob and put their best foot forward to potential acquirers or their […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Levinsohn Speaks On Yahoo! All Things D’s Kara Swisher interviews Yahoo! Americas EVP Ross Levinsohn, who says that the company gets a raw deal. On the content/media side, Levinsohn said that Yahoo! needed to develop a voice and move beyond its aggregation days. On […]
According to TechCrunch’s Mike Arrington, multiple sources tell him that sell-side platform AdMeld is being acquired for $400 million by Google – a very healthy number – especially if previous rumors of $150-200 million were true and AdMeld held out for more. Also, as Arrington points out, the company raised only $30 million in venture […]
Adam Cahill is EVP, Co-Media Director, and Jenna Umbrianna is Platform Media Manager at Hill Holliday, a full-service communications agency. Cahill and Umbrianna discussed the latest updates to Hill-Holliday’s digital strategy and display advertising, in particular. AdExchanger.com: What’s new at Hill Holliday as it relates to the data‑driven advertising world? ADAM CAHILL: The big news […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Booming In EU The results of the latest IAB Europe survey show that in 2010, display continues to grow. From the release: “With an average growth rate of 21.3%, Display overtook Search advertising as the fastest growing online ad format in Europe. Search, […]
PaidContent’s David Kaplan has a look at the one-year anniversary of Google’s acquisition of Invite Media with its co-founder Zach Weinberg who tells Kaplan that Invite has “largely been ‘left alone’ in terms of conducting its business.” Read it. At yesterday’s Conversational Media Summit, Google exec Neal Mohan said, “Invite Media has been one of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Undertone Sees Video Ramp In another private company earnings release of sorts, ad network Undertone says that its business is booming and offers up the following in a press release: “A year-over-year increase in video advertising revenue of more than 400 percent; a video […]
The Conversational Marketing Summit continued for a second day at the Hudson Theater in New York City as Internet Week hurtled along. In the late morning, “The Charlie Rose of New Media” – a.k.a. Federated Media‘s John Battelle – proceeded with his long list of interviewees as Google VP of Product Neal Mohan became his […]
Matt Whaley is CEO of UK-based Jemm Media, a real-time network for display advertising. Whaley is also Chairman of IASH (Internet Advertising Sales Houses). Click below or scroll down for more: The Business Model Jemm Technology Company Momentum And Competitive Set Looking At EU Inventory Pools By Country Agency Trading Desks Growth Plans Privacy Risk […]
John Squire is Chief Strategy Officer of Coremetrics, an IBM company. Click below or scroll down for more: Big Data and Marketers Is The Marketer Responsible For Actionable Insights? Coremetrics Lifecycle and Ad Target Products IBM’s Strategic Vision For The Marketer Watson For Ads Looking At Digital Ad Trends Today Will IBM Acquire A “Buying […]
Vadim Telyatnikov is Founder and CEO of LiftDNA, a yield optimization & data management platform. AdExchanger.com: Can you talk about what inspired you to start LiftDNA? VT: I was inspired to start LiftDNA because of my experience – and success – managing the yield for myYearbook.com. In the early days of the site, there were […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Landscape On Display In an article in The Wall Street Journal, The WSJ’s Emily Steel looks at the big, digital ad ecosystem and says, “Seeking to milk the huge growth in online advertising, a rush of technology firms have emerged in recent years pitching […]
Last Thursday, BMO Capital produced their 3rd annual Advertising & Marketing Services Conference which took place at the Grand Hyatt in New York City. An extensive schedule of public and private companies presented their ideas, products and services which included a panel discussion with MediaBank CEO Bill Wise, [x+1] CEO John Nardone, AppNexus CEO Brian […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Widget Race Like, Follow, now… +1. Google announced on Wednesday that it’s letting any web publisher add its “+1” widget button to its website and the implications are big. AdExchanger.com has kinda covered this one before but the fact any publisher can add this […]
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. Salmon recently discussed with AdExchanger.com his latest analysis of the marketing ecosystem in a research piece titled, “The Race For The Digital Marketing Hub: Version 1.2.” Download it (PDF). AdExchanger.com: From your analyst point-of-view, what’s the biggest surprise […]
Well, if Facebook isn’t going to do it, maybe Twitter will? More data for informing the “interest graph” could be on its way to microblogging service Twitter as the company announced Tuesday its newest “Follow” button – a javascript “widget.” Widget alert! Tags-on-a-page! Twitter’s Brian Ellin explains in a post on his company’s blog: “Using […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Tech Trends Inspired by OpenX’s funding announcement and a review of their product line, Forrester Research’s Michael Greene sees emerging trends on the publisher side of ad tech in the next year or two. He writes, “DoubleClick’s DFP still dominates the enterprise ad […]
Jim Barkow and Scott Engler are co-founders of Longboard Media, a shopping vertical ad network representing shopping, product review and retail publishers. Barkow spoke to AdExchanger.com about Longboard and its strategy. Click below or scroll down for more: Why Start Longboard Media? Today’s E-Commerce Trends Longboard’s Data Strategy The DSP World And Retargeting Amazon And […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. OpenX Raises $20 Mil Ad server and exchange company OpenX announced that it has raised $20 million in a series D round led by SAP Ventures. This brings OpenX total capital raised to $50 million. OpenX CEO Tim Cadogan tells Reuters that the company […]
After IDC issued its recent estimate that Yahoo! has been surpassed in display ad supremacy by Google in Q4 2010, it feels like a great time to take out the AdExchanger.com “crystal ball” and offer a few future strategic scenarios for Yahoo! and its Right Media Exchange (RMX). You’re welcome! I admit that some of […]
Howard Lerman is CEO of Yext, a local advertising, technology company. Lerman spoke to AdExchanger.com about his company and its strategy. Click below or scroll down: Consumers and Local Media Yext and The Ad Network Model Target Market(s) Cost and Proving The Value To The SMB The Integration Challenge What’s In It For Publishers What’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. HP Eyeing Mobile Ads? GigaOm’s Jake Lynch offers an excerpt of his report on mergers and acquisition opportunities in 2011. He think Hewlett-Packard could be making a stronger entrance into the media space. Lynch writes, “In mobile, HP could differentiate its platform with compelling […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IDC Says Google Display Is Biggest In IDC’s latest “Worldwide and U.S. Internet Advertising Report”, analyst Karsten Wilde says that as of Q4 2010, Google is now #1 in display advertising and displaces Yahoo! after Google Display Network (GDN) provided enough momentum to tip […]
Anthony Risicato is GM of Platforms at Tremor Media. He discussed Tremor Media’s new Video Hub (see the release) and brand advertising with online video ads recently with AdExchanger.com. AdExchanger.com: What was the trigger for the creation of the Video Hub for Tremor Media? AR: We compare everything we do to television advertising, because that’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BuzzLogic Targeting Ads Yesterday, social analytics company BuzzLogic announced a $7.8 million Series C financing round. According to the release, “With revenue growing faster than 50 percent per quarter, the investment will serve to support BuzzLogic’s shift in business strategy and new product development […]
