One of the complaints about Facebook advertising has been the inability to sync any advertiser’s ad campaign efforts with other, non-Facebook, cookie-based efforts. In other words, if you’re a brand marketer looking to raise awareness for a particular product, you’ll need to use Facebook (FB) advertising’s own metrics – which could include anything from demographic […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Former Omniture CEO Tackling Data Check it out. Former Omniture CEO Josh James – looking snazzy – announced the launch of his new company, Domo Technologies, on Wednesday. The company originates from his acquisition of a company called Corda in May – a purchase […]
Google released second quarter 2011 earnings today as the company made tons of cash: “GAAP operating income in the second quarter of 2011 was $2.88 billion, or 32% of revenues.” And a new record of $9 billion in revenue in the quarter. Read the release. And, get the earnings slides (PDF). Google AdSense saw 20% […]
David Gwozdz is CEO of Mojiva Inc, a company whose products include the Mojiva mobile ad network and Mocean ad serving company. AdExchanger.com: In regards to your company’s recent funding, can you talk a little bit more about what that $25 million is going for – sales and marketing? DG: Originally, we had sales and […]
The research team at ZenithOptimedia reported yesterday that “total internet ad spend to grow 12.6%, 15.8% and 16.1% in 2011, 2012 and 2013. The brightest spot in terms of online ad growth will be online video.” Read more on Radio & Television Business Report. Jonathan Barnard, Head of Forecasting at Publicis’ ZenithOptimedia, discussed the latest […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lifting Attribution Targeted challenges with display advertising, comScore announced its continuing to enhance the company’s attribution products/methodologies with the introduction of the “Smart Lift Attribution Model.” comScore’s VP of Ad Effectiveness, Anne Hunter, claims on the comScore blog, the new product “overcomes the issue […]
Ed Busby is Partner at Boston Consulting Group. He is finishing up a study on data strategy in the digital media space and presented some his findings at the BlueKai Summit in New York City. AdExchanger.com: How do you break the data ecosystem down -and in layman’s terms? EB: We think about the various services […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo!’s Like Button It’s an ad network. It’s content. It’s both! Looking to leverage its content trove, The Wall Street Journal reports that Yahoo! will roll-out a new content network plan that may be Yahoo!’s version of the Facebook “Like” button. Amir Efrati writes, […]
Todd Simon is Managing Director, Head of Digital Media at Oppenheimer & Co., an investment banking company. Simon is also on the Strategy Board of sell-side platform Rubicon Project. AdExchanger.com: Given your background in investment banking, what is your take on today’s M&A climate in the ad technology space? TS: We expect a robust M&A […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Money For Mobile’s Mojiva Mobile ad serving platform Mojiva announced it has received $25 million in funding (now up to $35 million total) led by Shamrock Capital Partners. Ad Age’s Kunur Patel segments the company thusly: “Mojiva encompasses two distinct business units: Mojiva, […]
On Friday, ClickZ’s Jack Marshall noted that Ringleader Digital, a mobile technology and ad network, may have “vanished” – in other words, ceased operations. Read more. Today, Bob Walczak, Ringleader Digital’s former CEO discussed his former company and his own plans in an interview with AdExchanger.com. Disclaimer From Mr. Walczak: “The below comments are not […]
With the demand-side platform (DSP) model continuing to propagate, data sellers and data management providers are seeing up-close how the DSP is applying data to the targeting of users in display, mobile and video ad inventory today. From their data-centric point-of-view, AdExchanger.com wanted to know… how is the DSP model doing? In particular, we asked […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Acronym: DDP According to Ad Age’s Michael Learmonth, Google is on the verge of rolling out its own data exchange. Learmonth writes, “Known internally by the acronym “DDP,” [the exchange] is an attempt to create a liquid market for the data used to […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matt Shanahan, SVP of Strategy for Scout Analytics. The sciencification of advertising is on a clear, steady march toward greater and greater efficiencies, whether that be optimized cost for […]
Auren Hoffman is CEO of Rapleaf, a data company. AdExchanger.com: It’s been an interesting past year for Rapleaf, to say the least, regarding the company’s strategy and online privacy. What have you learned? AH: We definitely had our time in the spotlight and the publicity has been a factor in our fast growth in 2011. […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cisco And Enterprise Video Plans Cisco Systems rolled out its enterprise content delivery network system for video. Mike Vizard of CTO Edge re-purposes some Cisco marketing speak: “As the amount of high-definition telepresence traffic on the network increases, Schroeder adds that optimizing video traffic […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Tyler Fitch is Director of Yield Management at Mindjolt, an online games company. The following has been building up for months after seeing article after article of DSP execs saying that publishers are wrong and should open up their all their […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Spend Potential (DSP?) Citing upheaval in the Middle East and the tsunami in Japan as key factors, WPP Group’s GroupM announced that it’s adjusting its predictions for global ad spend from a 5.8% increase to a 4.8% increase for 2011. On the digital […]
According to multiple sources, and the company itself has now confirmed, Collective will announce the acquisition of dynamic creative ad tech company Tumri shortly as the ad tech ecosystem M&A has continued to accelerate in recent weeks (AdMeld by Google on June 13, Performable by Hubspot and MediaMind by DG on June 16). After competitor […]
Josh McFarland is CEO of TellApart, an online media buying and data management platform, discussed recent events at his company and his view on digital ads. The company recently raised a $13 million round of funding through Greylock and Bain Capital (read more). AdExchanger.com: Since we last spoke a year ago, are there any new […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Big Five Of Ad Spend Looking at the numbers, and beyond the usual suspects (Google, Facebook, etc.), eMarketer’s David Halloran remarks in a company blog post, “Many marketers can often cost-effectively use a blend of ad networks and direct ad buys from smaller […]
Last week, ad network ad summos announced an agreement with automotive data company, Polk. According to the release, “With access to Polk’s vehicle make and model data, ad summos is able to determine the vehicle purchasing and ownership behaviors of individuals served online display ads.” Read the release. Polk’s Andrew Price, who is VP of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No ATDs Allowed! In Australia, agency trading desks using demand-side platform (DSP) models are being rejected by Fairfax Metro Media as CEO Jack Matthews tells AdNews, “We want to control access to our audience because we think we have a uniquely valuable audience across […]
Ned Brody is President and head of Aol’s B2B businesses and international operations. He spoke to AdExchanger.com about his company’s recently announced premium ad strategy and re-defining the ad network model through advertising.com and Pictela (read the release). AdExchanger.com: Is AOL and advertising.com building a premium ad network? NB: We have a premium ad network. […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Goes Direct Ad Age’s EJ Schultz covers news of Google selling directly to the marketer – in this case, Heineken – and suggests the implications could be big down the road. He writes, “The deal covers at least 20 countries and calls for […]
On Tuesday, Cox Digital Solutions (CDS) announced that it is adding a new brand, Appetite Media, to its portfolio of vertically-focused site networks. According to the release, Appetite Media will focus on offering “food lover” audiences to advertisers who also seek high-impact, “premium” placements. The company says that Appetite will bring together 22 million unique […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Specific Media, MySpace Inked Kara Swisher said yesterday that the deal for MySpace was almost done – and then it was done! – as ad network Specific Media bought the company for a rumored $35 million – AND Justin Timberlake is investing in the […]
