This is the first of a two-part series as we asked buy-siders: “If there was one thing you could change about the use of data in digital ad targeting tomorrow, what would it be?” Click on a participant’s name or scroll down to view responses: Andrew Leinicke, Media Director, RBM Donald Williams, Chief Digital Officer, […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of XA.net. XA.net’s optim.al is a Social Media Ad Platform. Names and signs were very much what early advertising was about: in the Middle […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Futures Trading Imminent? “Techniques are described herein for monetizing page views on an exchange using futures contracts” – that’s the beginning of a patent application filed by Yahoo! on February 17. Inventors listed are Margasahayam Srinivas and Satish Mehta are listed as the inventors. […]
Rich Astley is Senior Partner, Practice Lead, Data Planning and Optimization at MEC, a WPP Group agency. AdExchanger.com: How prevalent is audience buying today in the media plans that you see? Can you share a use case or two of where you see strength? And maybe where you are still waiting? RA: It’s an increasingly […]
Video ad marketplace SpotXchange – a portion of whose inventory is real-time biddable – announced the integration of a new optimization technology called “Otto” which it says will allow buyers to more efficiently buy video ads. In a release, the company claims that “it is the first video ad network to automatically optimize campaigns to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fraudster Alert In reaction to what it realized was a case of “systemic” fraud, chinese eCommerce marketplace Alibaba.com threw its CEO and COO into the proverbial bonfire as the company admitted “it took senior management at the online marketplace at least nine months to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Jack Griffin Dirt “He’s an ass!” “He’s the best!” Whether he was the Grinch or Papa Smurf, it’s going to be a while before the last of the Jack Griffin “stuff” hits the fan but, a bit more detail leaked into the press […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Chavez, CEO, Krux Digital. The battle for consumer data just reached a new, much more feverish pitch. The day before yesterday, Apple announced what a lot […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc. Intrigue Jack Griffin has been asked to “leave the building” by Time Warner’s Jeffrey Bewkes as the former Meredith executive had apparently ruffled enough feathers to warrant his ouster. Among Griffin’s notable moves in digital in his short six-month tenure was the […]
Sean Muzzy is Managing Director, N.A., at Neo@Ogilvy, a full-service digital and direct media company and division of OgilvyOne Worldwide, a WPP Group company. Where are the big opportunities for digitally-minded agencies today in your opinion? Digital is complex and it’s getting even more technical. There also doesn’t appear to be a slow down in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Launches Pub Subscription Tool And, it has come to pass. For the tablet, Google One Pass is here as Google CEO Eric Schmidt announced yesterday – from Humboldt University in Berlin – a new “service that lets publishers set their own prices and […]
Jay Wright is Yield Management Group Leader at Cars.com. Wright recently discussed his views on today’s yield optimization opportunity for publishers with AdExchanger.com. AdExchanger.com: Please discuss your responsibilities. And, what does the yield management team look like at Cars.com? JW: My team is responsible for inventory forecasting, rate card design, pricing management and revenue analysis. […]
David S. Kidder is co-founder and CEO of Clickable, a search networks and social advertising buying platform. Kidder provided an update on his company’s latest news and views since his last interview with AdExchanger.com in April of 2010. Regarding your latest announcement, what’s new in your ad platform – particularly the Facebook channel? We just […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sorrell On App Power WPP CEO Sir Martin Sorrell took to the stage at the Mobile World Congress to express his awe at the power of apps, The Guardian reported. He certainly did his homework, aware, perhaps, that he would be following Mary Meeker’s […]
Rik van der Kooi is Corporate Vice President, Advertiser and Publisher Solutions Group at Microsoft. He discussed with AdExchanger.com the latest updates on Microsoft’s ad strategy especially as it relates to data-driven, digital advertising. AdExchanger.com: What’s the latest on Microsoft’s ad exchange strategy? Will AdECN re-appear? RvdK: Effectively that’s two questions. Let’s start with the […]
Kirshenbaum Bond Senecal & Partners of agency holding company MDC Partners announced the launch today of its new investment initiative known as kbs+p ventures which will “seek to invest in early- and mid-stage companies that focus on advertising and mobile technologies and design,” according to The New York Times’ Tanzina Vega. Read more. kbs+p’s chief […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Worth Keeping? AdKeeper has exited private beta and is now public. The startup launched by About.com founder Scott Kurnit this past fall with over $40 million in funding, is betting that consumers want an interactive ad clipping service. Media buyers have been a little […]
Russ Mann is Co-Founder and CEO of Covario, an interactive marketing analytics and agency services company. AdExchanger.com: Please share a bit of background on Covario. RM: Covario is one of the nation’s largest independent providers of search marketing software and services. We have smart digital marketing investors of whom we are very proud, including Voyager, […]
“Ad Agents” is a column written by the agency-side – and those servicing it – of the digital media community. Aaron Reinitz is Supervisor, Brand Relations, VivaKi Nerve Center – part of Publicis Groupe. In display media, direct response tactics are gaining momentum toward the concept of audience buying. This approach, reliant on cookie-based targeting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Privacy Bills Introduced Although the major web browsers are already moving ahead with their “Do Not Track” buttons following December’s FTC recommendations. Congress is ready to take aim. Along with the “Do Not Track Me Online Act of 2011,” introduced by California Rep. Jackie […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Eric Bamberger, SVP, Performance Marketing Group, SearchIgnite, a unit of Dentsu’s Innovation Interactive. 2010 was a banner year for the Display industry – no pun intended. Truthfully, Display has made a remarkable […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Whoa, who are these people? Big brand publishers are increasingly talking with both knowledge and foresight on the date-driven digital ad space -and they’re putting strategies in place to drive take advantage of the auction model for their inventory. At yesterday’s well-attended, AdMeld Partner Forum in New York City, the featured publisher panel was led […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The RTB Market, More Landscape Fun Forrester Consulting has released its take on the real-time biddable market for display advertising in a study sponsored by AdMeld. Among the findings from Forrester, “We expect U.S. RTB spending to more than double to $823 million- or […]
“Ad Agents” is a column written by the agency-side of the digital media community. Daniel Davies is Director, US Ad Operations at agency trading desk Adnetik. For eons (at least as measured in online advertising years), the traditional roles of agency buyers and publisher ad ops have been carried out in a very segregated fashion. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Visa Adds Digital, Data-Driven Asset It’s not quite ad tech, but it’s the game of big data as virtual goods monetization has turned into a multibillion-dollar industry. It was only a matter of time before the credit card companies step in. Visa has acquired […]
“Great people are hard to find.” Yes, they are. And the trouble is… great people usually have a job somewhere else where they are a key member of a team. If they have any “game” at all, they’re invested in their work (even if it is unpleasant) and the prospects of looking for or entertaining […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meebo Acquires Mindset Media More M&A! Psychographic targeter Mindset Media has been acquired by Meebo for an undisclosed sum according to PaidContent’s David Kaplan. Meebo COO Martin Green tells Kaplan about the core of his company’s interests in Mindset, “When it comes to CPG, […]
At last week’s AlwaysOn OnMedia event, former Tacoda CEO and current Simulmedia CEO Dave Morgan presented his take on the opportunity within ad technology and, unsurprisingly, it leads to the television business where Morgan’s current ad tech company is focused. In his presentation, he provides his own take on an ecosystem map for what he […]
