Collective is back on the acquisition trail and its at least partially paved with video advertising companies as the company follows its Oggifinogi purchase with the acquisition of UK-based, video ad network Web TV Enterprise. Read more on Collective’s site. Collective CEO Joe Apprendi and Web TV Enterprise’s Jamie Estrin discussed the news and its […]
Yesterday, eBay announced the acquisition of eCommerce fulfillment and marketing tech company, GSI Commerce for $2.4 billion. Read more. AdExchanger.com asked the following members of the ad ecosystem: “What is your take on the acquisition of GSI Commerce by eBay?” Click a name or scroll down for more: Jake Bailey, Chief Evangelist, Rich Relevance Rick […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adap.tv Takes In $20 Million TechCrunch reports that Adap.tv has raised another round of financing led by Bessemer Venture Partners to the tune of $20 million after raising $4.5 million in October 2010. That’s $43 million total. It appears the company is full steam […]
With $2.4 billion in cash and debt, Ebay clearly stated that they intend to be the player in e-Commerce as they acquired GSI Commerce on Monday. GSI Commerce shareholders are ecstatic. Their stock is worth 50% more than it was on Sunday. From the release, the company states that the “acquisition enhances eBay’s position as […]
Ari Paparo has moved to real-time ad platform AppNexus to become their senior vice president of product management. According to the release, Paparo “brings over 10 years of experience overseeing the development of the industry’s leading advertising technology platforms at Google, DoubleClick, and Nielsen.” Read it. For more background, read Paparo’s October 2010 AdExchanger.com Q&A. […]
“The Video Audience” is a column written by members of the media community and focused on the evolving world of online video advertising. Today’s column is written by Cynthia Butler, Publisher Integration Engineer at Denver-based, SpotXchange, a video advertising technology company. I’ll give you two differences between display and video advertising: technology and people. Some […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. interclick Plaintiff Drops Claim On Friday, online ad tech company interclick announced that the heat from the so-called “history sniffing” lawsuit may be subsiding. According to a release, “the plaintiff amended her complaint and voluntarily dropped her claim that interclick had violated the Electronic […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IBM Optimizing For The Marketer Here comes Big Blue. IBM announced separate products yesterday targeting the social media and email spaces with Coremetrics Social and Unica Pivotal Veracity Email Optimization Suite intended to provide “marketers real-time data from social media channels,” according to an […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is Tolman Geffs, Co-President of Jordan, Edmiston Group, which provides investment banking services in the media and information […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe Reports Big Revs Adobe Systems reports fiscal Q1 (ending March 4, 2011) financials on Tuesday and, according to the release, the company “achieved record revenue of $1.028 billion, compared to $858.7 million reported for the first quarter of fiscal 2010 and $1.008 billion […]
Tuesday night’s keynote address at the Advertising Research Foundation’s Re:think 2011 show featured WPP Group CEO Sir Martin Sorrell, who reviewed his notes on what the future holds for the advertising world. He stressed that ad research will be in the middle of figuring it all out – and so will the importance of data. […]
Ulrich Schmidt is CEO of Ad Pepper Media, international online advertising marketers. AdExchanger.com: When you established ad pepper media in ’99 with your founding partners, did you think you’d be where you are today? Any memorable strategic shifts? US: When we founded ad pepper, from the outset we had the idea and concept to build […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Ad Biz Buzz Social Vibe (AdExchanger.com Q&A) announced that it has raised $20 million ($32 million total to-date) more in venture funding led by new investor, Norwest Venture Partners. According to the release, “The company plans to use the growth capital to accelerate […]
Jim Ensign is Vice President, Digital Marketing of Papa John’s International, the world’s third largest pizza company. He recently spoke to AdExchanger.com about data-driven media and his expectations for AdKeeper. Papa John’s is one of the initial brands to sign-up for Adkeeper’s “keep” product. Read the release. Click below or scroll down: Responsibilities Blending E-Commerce […]
Today, data marketplace and management company eXelate announced its new DataLinX platform which the company says “enables publishers and data owners to not only manage access to their data through a system of configurable ‘plugs’, but also helps reduce the website impact of pixels by monitoring site latency and leveraging ‘pixeless’ integrations which create connections […]
Cross Commerce Media, Inc., MediaMath and TARGUSinfo have announced the creation of the Council for Accountable Advertising whose initiatives will aim “to protect clients from sub-standard practices and, at the same time, remove some of the complexity around adoption of cutting edge technology,” according to the release. Read more on the Council’s website. Stephen Messer, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adnetik Indexing Inventory Adnetik appears to preparing itself – as well as positioning for its clients – for a cookie-free future as it announced the new AIM Index, a part of the “Audience Investment Management (AIM) system” at Adnetik. The index has nothing to […]
The four-day, Advertising Research Foundation’s Re:think 2011 show was up and running in New York City today. And, there were few media buyers and sellers in sight as the analysts and researchers of the media world took over the Marriott Marquis to share notes, agree to disagree, and see if what’s in-house is up-to-date. A […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is David Skinner, SVP Client Solutions / Account Management at [x+1], an online targeting platform. He recently answered the […]
Wes Nichols is CEO of Marketshare, a provider of predictive models and software for marketing. AdExchanger.com: What is the problem MarketShare solves today? WN: The problem MarketShare solves is actually an age-old one made even more complex with the digital era: where and how should I invest to drive sales for my company? I’m not […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More NYT Paywall Reaction All Things D’s Peter Kafka interviews The New York Times’ SVP Martin Nisenholtz about his company’s long-awaited paywall strategy. One tidbit – Nisenholtz on why the Ipad subscription costs more: “We built the pricing architecture off of the research as […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 10 Days Until NYT Subs Publisher Arthur Sulzberger announces on his company’s NYtimes.com site that beginning March 28 (but testing started in Canada yesterday), you can get your very own digital subscription to the New York Times or, you can just stay the way […]
Ji Kim is Founder & CEO of DiJiPOP, a digital shopper marketing company. AdExchanger.com: What problem is DiJiPOP solving? And, please define “digital shelf space.” JK:We help retailers and brands better merchandise and increase sales by applying in-store shopper marketing practices to their online and mobile stores- where consumer go first when they start shopping. […]
Yoav Izhar-Prato is CEO of Kenshoo, a digital marketing software company focused on search engine marketing and online advertising. AdExchanger.com: Beyond search marketing, in what other channels is Kenshoo buying today? What will you be adding in the future? YIP: Local has been a primary focus for Kenshoo for many years. We made the strategic […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Malvertising Porno The WSJ’s Emily Steel reports that nefarious ne’er-do-wells are inflicting malvertising on big brands via innocent (oh please) visitors of certain pornographic websites. According to Steel, “When a user visits one of these porn sites, the Web page launches dozens of pages […]
Yesterday, Adap.tv announced a new platform it’s calling “Adap.tv for Advertisers,” which it describes as a buy-side management system for online video advertising. The company says Interpublic Group‘s Mediabrands and its agency trading desk, Cadreon, is one of the first to leverage the new platform. Read the release. Adap.tv CEO Amir Ashkenazi discussed the announcement’s […]
Doug Merritt is CEO of Baynote, a personalization and digital marketing optimization solutions provider. AdExchanger.com: First, please share a bit of background on you. And what drew you to Baynote? DM: I’ve been in the technology industry for over 25 years and just joined Baynote in January. Most recently I was EVP Global on Demand […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Obama Gets Involved According to the Wall Street Journal, the Obama adminstration has set its sights on “protect[ing] Americans from instrusive data gathering, amid growing concern about the tracking and targeting of Internet users.” A new law in the U.S. may be on the […]
